For the first online pharmacy clinic, JD health allows the pharmacist to "get the medicine"

The news of "prohibiting third -party platforms from selling medicines directly online" brings a false surprise.

The concept of "Internet medical" began in 2011, and the industry has been evolving to meet changes in consumer needs and regulatory policies. Online sales stores, online consultation, electronic prescriptions ... a series of new explorations only allows the Internet to play greater advantages in pharmaceutical services.

Some traditional offline medical institutions are difficult to reach, which are trying by Internet medical platforms one by one.

Professional pharmaceutical service is the weakness of the hospital. As of the end of 2021, there were about 600,000 practicing pharmacists in China. After the doctors have prescribed the prescription, a large number of professional pharmaceutical services should be completed by the pharmacist. The actual situation is that the patient leaves the pharmacist, and the pharmacist basically cannot track the patient.

"Medicine to the pharmacist's arrival" is just an idea in the industry that has not been fully realized. The industry has always been looking forward to the Internet can break through this obstacle, so that patients and pharmacists can seamlessly connect, and completely solve the safety problems in the process of medication.

Traditional pharmaceutical services cannot be reached

Online consultation is more popular

"Doctors are governing the disease. The pharmacist only uses the medicine to help patients improve the efficacy on the basis of medication safety." Wang Jiawei, vice chairman of the Chinese Pharmacist Association, introduced the difference between doctors and pharmacists.

The doctor prescribed a variety of medicines. Will there be interaction between several medicines? What medicines can not take during lactation and pregnancy? During the period of taking medicine, do you want to reduce the amount? These questions, doctors may not be able to answer them one by one, but they are all standard pharmaceutical professional issues.

In the past, Chinese medical services were re -diagnosed and treated, and many pharmaceutical services were actually doing doctors. In October 2021, the National Health and Health Commission issued the "Five Specifications for the Regulations for Medical Institutions' Pharmaceutical Clinic Service Specifications", which officially proposed the concept of "pharmaceutical clinic" to further divide the functions of doctors and pharmacists.

Subsequently, the pharmacy department of top -level large -scale hospitals such as Beijing Union Hospital and 301 Hospital opened up pharmaceutical clinics to evaluate the effect of drug treatment, optimize drug treatment plans, and give individual drug guidance. Coupled with the professional pharmaceutical services that have been piloted in various places before, the concept of pharmaceutical clinics has begun to be popular in domestic hospitals.

But offline pharmacy clinics are still limited. Wang Jiawei believes that patients can provide pharmacist services when they come to the hospital for treatment or go to the pharmacy to buy medicines. "This is a passive service."

Many pharmacists have learned to recording audio and short videos to patients in order to extend pharmacy services. Patients can master basic usage and precautions through audio and video. However, for the use of some complex drugs, or using a variety of drugs at the same time, the patient's personalized problem cannot be solved with one or two short videos. You still have to contact a professional pharmacist.

If you can consult a professional pharmacist anytime, anywhere on the Internet, and ask questions such as drug use and taboos, this must be more attractive to patients than simply searching for. People who cover pharmaceutical services to cover a larger scope are professional pharmacists' expectations for pharmaceutical clinics, and also where the Internet can exert its advantages.

Investigation by the West China Hospital of Sichuan University shows that in the pharmacist service method provided by patients, the Internet online consultation is as high as 53.4%, which is much higher than the 25.9%of the window pharmacist during the medicine.

The advantages of the third hospital affiliated to Sun Yat -sen University summarize the advantages of online pharmaceutical clinics: not restricted by time and place; the cost of saving patients from the hospital; more timely solving the problem and improving the safety and compliance of medication.

The demand for special medication people is large

Big data support professionalism

Recently, Jingdong Health Pharmaceutical Clinic has been launched to complete the closed -loop of medical services for diagnosis and treatment and pharmaceuticals in form, providing more guarantees for users' reasonable safety medication.

This means that after the 6th anniversary of the mature operation of JD.com, Jingdong Health began to extend the medication service to a more professional field.

In 2021, Jingdong Health opened the "Single Disease Care Center" to include patient diagnosis, treatment, re -diagnosis, and even health needs of life. In 2022, Jingdong Health launched an online pharmacy clinic, allowing more special drugs to get services.

In this regard, Wang Yiting, general manager of JD.com Health Medicine Department, said: JD Health hopes to provide users with more professional, convenient, continuous and in -depth pharmacy services, and "minimize the cost of users to obtain personalized pharmaceutical services."

In fact, Jingdong Health has early incorporated the concept of pharmaceutical services into the online medical process. In 2016, at the beginning of JD Pharmacy, 100%Pharmaceutical Service Center was established. At present, JD Pharmacy has provided more than 2,000 practicing pharmacists for online services.

However, the establishment of an online pharmacist is not just as simple as answering consultation. In the past few years, JD.com has been in contact with hundreds of millions of users, providing professional medical solutions for millions of patients, and accumulating a lot of drug sales information. , Can provide strong data support for online pharmacy clinics.

The intervention of the Internet will help alleviate the problems of uneven distribution of Chinese medical resources. Especially for some complicated medications, as if patients who receive multiple physicians prescribed at the same time, take a variety of patients with chronic diseases, use special dosage forms, and special drug -feeding devices. s help.

In addition, some situations that need to be closely monitored, such as pregnancy, lactating women, patients with liver and kidney dysfunction, patients with suspected drug adverse reactions, etc., online pharmaceutical clinics can also provide guidance in time.Therefore, online pharmaceutical clinics are not independent.Jingdong Health combines online services with the clinical pharmacist team cooperated with offline hospitals to provide a safe, professional and comprehensive medication service system.Next, Jingdong Health Pharmaceutical Clinic will gradually interact with the service links such as Jingdong Health Internet Hospital and JD Pharmacy Single Disease Care Center.

Such a more efficient and convenient medical service environment of "seeing a doctor and asking for medicines for medicines" will inevitably become an important part of the construction of the national drug safety system.

##### Jingdong Health#

Writing ｜ Jia Ting

Edit ｜ Jiang Yun

Operation | Valley

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