"Focus Interview" reveals the "sales" scam

From April to October this year, 12 units including the Central Political and Legal Committee, the Supreme People's Court, the Supreme People's Procuratorate, and the Ministry of Public Security participated together. The special operation of the special combat and rectification of pension fraud was launched across the country. Among them, the "old health product pit" is a crime that focuses on this special action. So far, the nation's special operation of the special action of pension fraud has been listed to supervise 19 cases of heavy health products fraud, and a number of cross -regional professional criminal gangs have been destroyed. Among these fraud cases, a special role is to sell lecturers. These people shuttle around the country to sell the scene through the routine and "brainwash" the elderly to perform fraud and confusion. Essence

This is a fraud case that the Beijing police cracked together to sell health products to the elderly. This is a health product pension fraud gang successfully killed by Nanning police in Guangxi. These cases have been cracked during the special operation of combating pension fraud since April this year. Since the launch of special operations, as of now, the national public security organs have cracked 39,000 cases of health -related fraud, including health care products fraud, have killed more than 4,700 gangs, arrested 66,000 suspects, and pursued 30.8 billion yuan.

In a large number of "old health products pit" fraud cases, the police found that no matter what kind of marketing model is online and offline, the lecturer's "brainwashing" is an indispensable important link in the entire fraud chain.

On July 2nd, the Yichang Public Security Organ in Hubei cracked a major case of fraud in health products, and seized a large number of practical videos of the lecturer team used for fraud at the scene.

The so -called "sales" is a party that the criminal gang sends various welfares to seduce the elderly to attend. The purpose is to sell health products to the elderly for fraud. The reason why many elderly people participate in these "sales sales" at the beginning are galloping the so -called benefits.

Once the elderly entered the sales site, the lecturer would appear on the lecturer.

It can be found from the video seized by the police that "sales" health products are all mouths. The whole process is "routine", and there are traps everywhere.

One of the routines: fictional identity pretend to be authoritative

Under normal circumstances, the lecturers will pretend to be an authoritative identity such as Lao Pharmaceutical Company, leadership of health care associations, and health experts, and the role played by each time will also change according to the products sold.

So, what is the identity of the lady who is dressed up and dresses brightly on the stage?

Li Yadong, Captain of the Criminal Police Brigade of the Xiling Branch of the Public Security Bureau of Yichang City, Hubei: "After our investigation, the suspect Du Mou was not the person in the group at all, let alone any operation director, and her actual identity was just a temporary sales sales Members, later trained by criminal gangs became full -time sales lecturers for fraud. "

The so -called big group's operating director is fake, so what are the "presidents of health care associations" and "health experts" on the stage?

Li Yadong: "After investigation, we found that these lecturers are actually a group of social idlers. After professional training of criminal gangs, they are disguised as successful people such as charity, health experts, and corporate executives. The elderly buy health products at high prices and make a profit from it. "

According to police investigations, these so -called sales lecturers are not only counterfeit, but some of them are fake. So why do some elderly people believe in their words and obey them?

Hou Yubo, an associate professor and doctoral instructor at the School of Psychology and Cognitive Sciences of Peking University: "In psychological research, there is a concept called a sleeping person. What you say is not important, what is important is your identity. These will be sold. The lecturer actually uses this psychology. "These people deceive the elderly with false titles. After the elderly believe it, they will make the second routine.

Routine 2: Blade the magic medicine to attract the hook

In response to the characteristics of elderly groups, these scammers boast about the health products sold as they are cured.

These scammers even deceive the elderly, do not take common medicines at home, just eat their products.

So, what exactly is the medicine in these lecturers?

Li Yadong, the captain of the Criminal Police Brigade of the Xiling Branch of the Public Security Bureau of Yichang City, Hubei City, said: "In this case, health care products are sold to sell ordinary food and health products into medicines that can cure diseases and save people. This is not only suspected of false advertising, but also It is still suspected of selling fake medicines. Therefore, regular pharmacies and markets will not be sold, and this is exactly used by scammers. "

It is these ordinary food and beverages. At the mouth of the lecturer, they have become omnipotent medicine, and many elderly people have been deceived.

In addition to the romantic creation of words, these lecturers will also try to eat, try drinking, on -site fake tests, and hire a nursery to talk about the curative effect, and perform a series of fake dramas in all aspects. After the pavement is in place, they will use the third routine.

Three of Routine: Sending it for selling fierce profits

Under normal circumstances, a sale will first send a few waves of free benefits to the elderly, and then further upgrade to set up some so -called "send" conditions and methods.

In this way, slowly stir up the desire to buy the elderly, until they finally fell into their traps, and scrambled to buy their products.

Hou Yubo said: "In fact, the lecturer can actually use psychological persuasion skills to be called the threshold effect. That is, he first contacted you by sending the product and pulled you with Xiao En Xiaohui."

So why do the lecturers want to send it slowly? The police found from the video seized that they explained this when rehearsing beforehand: "Because the threshold of the threshold cannot be fooled, it will soon pour him (send it in place). If you want you to blend slowly, you think he has a taste, and he also thinks you have taste, so it is important to say when you knead. "

The so -called "kneading" is actually using the emotions of the elderly to deceive trust. In the training video of the lecturer searched by the police, you can see their true face: "The more you sell, the better the customer feels with you, and he feels that he supports your work. If you buy it, you just swipe your card every time you buy. If each store has 20 such customers, you earn at least 2 million a year, so you have to do this. "

Hou Yubo said: "Once people recognize you emotionally, our cognition will not work. After he has contacted you, he will make the snowball strategy. In the end, it is sold to you a lot of things. In the end, you will make more and higher, which is equivalent to his interests as greater and bigger as snowballs. "

In the case of the elderly cracked by Yichang in Yichang, Hubei, these ordinary food and beverages were sold as divine medicine, selling hundreds or even thousands of yuan, and criminal gangs also made more than ten times or even tens of times from them. Profit.

Li Yadong, the captain of the Criminal Police Brigade of the Xiling Branch of the Public Security Bureau of Yichang City, Hubei, said: By a single bottle of 280 yuan, a piece of 1680 yuan. As of the closing of the net, the soldiers of the fraud gang soldiers sold more than 10 million yuan, and the illegal profit of wine was as high as more than 8 million yuan. "

In order to further safeguard the legitimate rights and interests of the elderly and protect the physical and mental health of the elderly, the state carried out a special action to combat the rectification of pension fraud against the "old health product pit". At the same time, the state's legal sanctions have also increased their efforts Essence In the past, many health care products fraud cases were only investigated for civil responsibilities or administrative responsibilities to actors. However, from January 1, 2022, these criminals will be punished by criminal punishment. According to the explanation of the "Supreme People's Court and the Supreme People's Procuratorate on the Application of Laws to the Infractive Laws of Criminal Cases of Food Safety": For the purpose of illegal possession, use sales of health food or other food fraud property to meet the 260s of the Criminal Law. Article 6 stipulates that crime is punished with fraud.

Xiao Feng, the chief of the trial of the first court of the Supreme People's Court, said: "After a new judicial interpretation, we have a clear legal basis for criminal responsibility for criminals. Criminal responsibility. The greater the amount involved, the heavier the sentence. "

In the entire criminal chain of health products sold fraud, the lecturers will be the "cash cow" of illegal enterprises and criminal gangs, but also the "pillar" of false propaganda."Talks" and "script" have made illegal marketing of health products increasingly rampant.In recent years, the general sales lecturers who specializes in "health products" have also become more and more professional, industrialized, and large -scale, and have become public harm.The most important parts of these cheats that are not discussed to sell the lecturers and cut off the most important links to sell fraud can allow the fraud to sell fraud and help the elderly to protect the money bags.Produced by Chinese Consumer Newspaper New Media Editorial Department

Source/CCTV

Edit/Duke

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