The user sinks, and the purchase of medicines is more online?The white paper of this online medication released by Ali Health discloses these trends ...

Text/Yangcheng Evening News reporter Chen Zeyun intern Chen Jingliang

Photo/Interviewee Confer

Recently, the Ali Health Research Institute and Zhongkang Technology released the "White Paper of the 2022 Online Drug Trends" (hereinafter referred to as the "White Paper"). "White Paper" shows that the changes in the behavior of drug buyers have driven high growth on the line. In recent years, online medicine has been an important supplement to traditional drug channels, which has played a role in promoting the availability of the sinking market. While online medicine helps to improve medicines, while improving patients with medication, it has also spawned many new tracks.

"White Paper" shows that the number of users in the sinking market continued to grow from 2019 to 2021, of which the growth rate in 2021 was nearly 40 %, exceeding the growth rate of high -level cities. The first five cities with the fastest growth rate of chronic diseases, west to Qinghai Haibei Tibetan Autonomous Prefecture, Hainan Tibetan Autonomous Prefecture, north to Songyuan City, Jilin, south to Sansha, Hainan, and Chaozhou, Guangdong.

Sinking the market online purchase rapid growth rate

For patients with chronic diseases in the sinking market, in addition to buying good medicines, buying medicines, and receiving medicine, it is also important to achieve persistent regular medication. "White Paper" shows that the number of repurchase users of pharmaceutical e -commerce slow diseases increased by 187%in 2021, of which the amount of medical e -commerce slow diseases in the sinking market increased by 149%year -on -year. Satisfied, it can be seen that the use of medicine and nature and compliance are greatly improved.

"White Paper" shows that 60 % of women are purchased online, and most of them are young and young consumers. Among them, the two groups of consumers over the age of Z (post -95) and over 50 years of age led other people with nearly 70 % of the growth growth, becoming the "new power" of online drug purchases. Among them, as an indigenous people in the Internet era, the health issues of generations Z are mainly mild disease such as skin, sleep, and eye. In many cases, they will choose online consultation and online purchases. Read the comments from other users before medicine. Consumer groups over the age of 50 are also actively embracing digital healthy life, hoping that their diverse drug needs can get one -stop satisfaction.

The habit of buying medicine in the Z era

Affected by the new crown epidemic, online purchasing drugs have grown rapidly in recent years, and it has also changed everyone's medicine purchase habits. There are changes. "White Paper" shows that after the emergence of the epidemic, nearly 80 % of consumers are accustomed to planning for medicine. Nearly 90 % of the patients with chronic diseases have the advantages of online drugs, complete drugs, prices and professionalism. Store medicine ".

Source | Yangcheng Evening News · Yangcheng School

Responsible | Hangying

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