Every hot comment ｜ Farewell to the grass -reckless era Internet medical care requires "new value"

In 2021, the wave of Internet medical companies went public, and unicorn companies such as Dingdang Health, Zhiyun Health, Yuanxin Technology, and Dr. Chunyu set foot on the IPO journey. After the first listing of listing at the end of last year, on September 14, Dingdang Health (HK09886, HK $ 12 of the stock price, and a market value of HK $ 16.1 billion) was listed on the Hong Kong Stock Exchange, and the track was out of the track.

However, on September 1, the State Drug Administration issued the "Measures for the Supervision and Administration of Drug Network Sales" to clarify the responsibilities of pharmaceutical network sales enterprises and third -party platforms, and at the same time made a series of regulations on prescription drug network sales. The implementation of "boots" and the implementation of scientific and strict supervision measures can guide the pharmaceutical e -commerce industry to develop in a more standardized and healthy direction. Earlier, the General Office of the National Health and Health Commission and the Office of the State Administration of Traditional Chinese Medicine jointly released the "Detailed Details of the Internet Diagnosis and Treatment (Trial)", which clarified the requirements and boundaries for the Internet diagnosis and treatment from various aspects such as business supervision and personnel management.

Many heavy regulations are released, which helps to stop industry chaos such as "medicine and medicine", and accelerate the return of Internet medical treatment to positive value with "serious medical care" as its core. The strong supervision of the new regulations on related pharmaceutical and diagnosis and treatment processes has further enhanced the credibility of high -quality pharmaceutical e -commerce and Internet medical platforms. At the same time, from a market perspective, the market competition order is also regulated to a certain extent.

Under the new regulations, Internet medical care will bid farewell to the grass. The author believes that regardless of whether or not the listing threshold is on the market, Internet medical players need to be "new value".

First, the Internet medical platform should accelerate the pace of compliance and transformation. In particular, the "first -time medicine" stipulates that the relevant platforms must strictly implement the operating logic of medical diagnosis and treatment in the new regulations, deal with the functions and processes within the platform, and return the prescription right to the doctor's hands, and return to the essence of medical treatment.

Secondly, it is necessary to clarify the core strategic positioning of medical care in business, and take down the "hard bone" of the Internet medical business. There are not many companies that really get out of the pharmaceutical e -commerce model in the track, and the proportion of online medical services is very small. The chain of medical services is long and complicated, and it is difficult to online. Enterprises should give up the idea of ​​short -term pursuit of scale and earning "fast money", and return to the core value of Internet medical care.

Finally, use digitalization and technical capabilities to break the situation. Faced with pain points such as poor information and low service efficiency, the Internet medical platform should play technical capabilities, use digital and intelligent tools and solutions, optimize and sort out pharmaceutical, diagnosis and treatment business processes, optimize information facilities, etc., improve the penetration of digital technology Essence

In particular, in the current background, high -quality Internet medical platforms, as well as the digital technical capabilities behind it, play a pivotal role in solving the difficulty of changing the pain points or serving major public health events. The policy side can escort the healthy development of the entire Internet medical system. Under multiple effects, Internet medical care will accelerate to moving towards the stage of high -quality development.

Daily Economic News

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