Accelerate the integration of online and offline integration to ensure the safety of patients' medication.

On September 16th, the "Measures for the Supervision and Administration of Drug Sales" and the 2022 China Drug Administration of Pharmaceuticals and 2022 China Pharmaceutical Internet Co -governance Conference, sponsored by the State Drug Administration of Drug Administration and sponsored by the State Drug Administration. Hold.

Pharmaceutical e -commerce, chain and industrial enterprises represented by JD Health, Ali Health, Meituan Pharmaceuticals, Yunnan Jianjia and China Resources Three -nine reached industry development consensus, and proposing that industrial standardization is the prerequisite for high -quality development of online drug sales. , Enterprises should bear the corresponding corporate responsibilities and social responsibilities, implement the requirements of implementing policy, accelerate the integration and consistent implementation of online and offline, seize new opportunities for integrating development, for the high -quality development of the industry, the safety guarantee of drug use of consumer groups Make joint efforts.

Yuan Konghu (General Manager of Ali Health Public Affairs)

"Improve the construction of the management system of the entire life cycle of drugs"

Since August 2019, the State Medical Insurance Administration has included online medical services in the scope of medical insurance payment. In December of the same year, the Drug Management Law was officially implemented, representing that the prescription drugs of online sales began to lift the ban at the policy level. Over time and the active promotion of relevant departments, in September 2022, the State Administration of Market Supervision and Management released a new chapter in the official opening of high -quality development of online drug sales.

In order to ensure the safety of consumers 'drug safety and the high -quality development of the pharmaceutical e -commerce industry, the industry should start with supply chain management and commodity control, establish a corresponding quality control system, traceability code and other guarantees of quality control; starting with doctors' training, establishment of reasonable medication monitoring monitoring The system ensures that consumers' medication is safe and reasonable; the PDCA cycle optimization pharmacy service system is implemented afterwards, and from data monitoring, doctor's quality inspection, prescription comments to ecological co -construction continuous iteration and optimization service quality.

Starting from the requirements and implementation of the regulatory authorities, the enterprise has resolutely implemented the main responsibility of the three -party platforms, ensured the quality of the commodity, standardized the management system, and improved the ability to prevent and control risks; and improved the awareness of patients' medical medication. To ensure the safety of patients' medication.

Wang Yiting (General Manager of Jingdong Health Medicine Department)

"Internet+pharmaceutical health, create a full cycle and full scene service!"

The rapid development of "Internet+pharmaceutical health" has become more and more obvious in integration. In the past five years, online drug sales have maintained more than 50%of the compound growth, and digital medical service users have reached 1 billion. Pharmaceutical e -commerce should coordinate online and offline integration to accelerate the efficiency of social and public services of pharmaceutical e -commerce; guide the standardization of "Internet+Drug Circulation", support drug circulation enterprises and Internet companies value.

E -commerce companies should assume corresponding social responsibilities, build a professional, safe and efficient pharmaceutical health service model, and build a full -process and full -scale medication safety system. Safety inquiry and guidance before purchasing medicine, the drug risk evaluation management system and quality control of the drug purchase, and the medical guidance of the drug after the purchase of the drug and the regular return visits of the presidential pharmacist. He is committed to the need for the practical results and capabilities of the medical and health field to serve the people's urgency and the needs of the people, and promote the development of the industry to be more standardized, standardized and professional with its own practice.

Focusing on strictly carried out drug risk evaluation, improved the accuracy of prescription review, strengthened science of drug use, and improved the compliance of medication, and jointly created a safe, professional and comprehensive medication service system.

Lan Bo (Chairman of Yunnan Jianjia)

"Online and offline integration, accelerate the industry transformation!"

In the advent of the era of high -quality development, enterprises should adhere to the bottom line, pursue high lines, and continuous compliance. The survival and development of enterprises should stand at the high degree of social responsibility, solve social problems, and participate in social governance. Driven by the two -wheel drive of policies and markets, it has changed from barbaric growth to high -efficiency governance, high -quality development, and strict standardized operation direction.

In promoting the integration of online and offline, we must ensure that online and offline consistentization, build a chapter system for the development of online pharmaceutical e -commerce, maintain a fair and fair competitive environment, and ensure the safety and medication of drug sales quality; make full use of digitalization The efficient advantages of the economy, open up the omni -channel contact point, and realize the integrated integration of online and offline membership management, marketing methods, logistics inventory, and service extension to ensure more efficiently to meet the growing health needs of the people.

Follow the guidelines of national policies on the road of forward, and resolutely implement regulations and policies issued by the state. From the perspective of professionalism, standardization, efficiency and sustainability, adhere to compliance operations, promote the accelerated transformation of the pharmaceutical retail industry, improve its own development level, and realize industrial upgrading.

Jin Guangjin (General Manager and Chief Security Officer of Meitu Buying Medicine Comprehensive Department)

"The combination of information and products, fully implement the platform responsibility!"

Comprehensively implement the main responsibilities of the three -party platform, strengthen the qualification review, commodity access review, information display review, quality and safety monitoring, prescription drug sales management, distribution safety management, and prohibit the release of information on the release of information on quality and safety hazards and online sales illegal acts. Formulate from merchants to the release of information, daily records to the product recommendation system, provide medication consultation, online consultation service, and promote the deeper integration of the Internet technology and the medical and health care industry.

Relying on the method of adding artificial governance in network technology, cooperate with the regulatory authorities to use the most rigorous standards, the strictest supervision, the most severe punishment, and the most serious accountability, and gradually improve the internal governance rules as the "red line" category. Online and offline linkage, combination of information and products. To launch a number of drug use security measures, product information should highlight the adverse reactions, safety hazards and other information caused by patients; at the same time, through technical means, according to the number of purchases and dosage of some drugs, establish and improve the data model Adopt measures to intercept or serve the termination measures to reduce the drug abuse of patients and cooperate with merchant drug sales. From the performance of the main body of the platform, ensure the safety of the people's safety and physical health, and make every effort to provide users with diversified services with full categories, high quality and low quality.

Jia Ziqi (Product Director of China Resources Sanjiu Zhi Number Center)

"New business ecosystem, abide by the principle of drug sales safety!"

Adhere to the rigorous nature of online drug sales, actively face channel changes, and abide by the principle of safety of drug sales. Enterprises should comprehensively build a quality management and control system, actively organize and share experiences and summaries in the process of digital channel business promotion; adhere to the bottom line to ensure that the phenomenon of inferior currency deporting good coins in the process of reform and development of the industry.

Actively discover the potential of the sinking market, improve the availability of medicines through pharmaceutical e -commerce, and gradually advance from first -tier and second -tier cities to third- and fourth -tier cities. Insight the needs of users and give the data to the pharmaceutical industry in time. Use digital marketing methods to promote cooperation between pharmaceutical industry enterprises and professional doctors.

Create brand diversification, category matrix digital large health industry ecology, and achieve greater development and value in the industry.

Edit: Chen Zesheng

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