More than 80 % of the health consumer groups are young people: someone is willing to spend half a month's salary and buy care products

Jimu Journalist Yao Yan

When the soul is pulled away from the work, it has become a trendy choice for young people.

Health care methods are full of tricks. Whether it is the traditional health of food supplement, physical therapy, or the trend of health products and maintenance instruments, it has been raised by a large number of young people.

But health is not easy. Both high self -discipline, also need to invest a lot of energy and money. Some people have been conditioning their diet since the age of 18, and some are willing to spend half a month's salary to buy care products.

Why do you start to keep healthy so early? Some young people feel that "there is no better than not." For the effects of these products, they did not have much expectations.

Young people become the main force of health consumption

Liu Yu's decision to keep healthy starts with a problem with the medical examination report. In the fall of 2020, Liu Yu entered a media company after graduation. The results of the medical examination before joining the job showed that many indicators were abnormal, and one of them was high -density lipoprotein.

Clinically, increased this indicator means abnormal blood lipids and hyperlipidemia, and it is prone to diseases such as coronary heart disease and myocardial infarction. At that time, Liu Yu, 24, looked at the medical examination report. He looked back at the daily life of the past many years: overeating, loved fried food, staying up late to brush the drama, and almost no exercise ...

At that moment, she decided to make some changes. At 8 o'clock in the morning, Liu Yu got up on time. After eating a bowl of cooking machines, she boiled the miscellaneous grain porridge in advance, and soaked mulberry black wolfberry in the thermal insulation cup, and sometimes added some dried roses. Before going out, she habitually stuffed a pack of oral vitamins in the bag.

In the company, Liu Yu and his colleagues put a small cabinet on the station, with four floors. Each layer is filled with flower tea, juice granules, and health care products such as liver care slices and blueberry seeds that they get from the Internet. Liu Yu laughs at them as "the post -90s trend health group".

According to the "Genealistic Consumption Trends Report" released by Xinhuanet, young people are becoming the main force of health consumption at the moment, and young consumer groups aged 18 to 35 account for 83.7%of health consumer consumers. The "Gen Zen Health Consumption Report" released by Rong 360 dimension pointed out that 31.61%of young people said they paid great attention to health, and 67.43%believed that they had a certain consciousness in health. The report said that generations were not very satisfied with their current physical nutritional state, but they were willing to invest in health. The most important functions in nutritional foods purchased for them are vitamins/minerals, enhance immunity, and improve sleep.

On a social platform, there are more than 4.56 million notes searching for "health". Among them, there are more than 220,000 posts in good health girls, including various types of calcium tablets, probiotics, collagen and so on.

Obviously, young people have carried the banner of health.

Net celebrities on the Internet (Source: Screenshot)

At the age of 18, I started conditioning diet

Compared with the light nutrition trend of portable and instantaneous food, Wang Lin, 24, is more inclined to regulate the traditional health of the diet.

Affected by the idea of ​​"the body is the capital of the revolution", Wang Lin has paid attention to diet and schedule since the age of 18. Go to bed early and get up early, three meals, avoid greasy and spicy foods, and use fruit yogurt instead for dinner. Every week or half a month, she will take a day to eat it lightly. That day, she only drank milk, eggs and vegetables.

When he was in college, Wang Lin was used to three o'clock in dormitory, classroom, and cafeteria. In the daytime insulation cup, soak wolfberry. At night, you will use moxa leaves to soak your feet at least two to three times a week. Before 11:30, she will go to bed on time, and try to not exceed 12 o'clock when she is busy, let alone go to school on the weekend to stay up late.

Fortunately, although the roommate of the same dormitory did not understand her approach, she gave the greatest respect to her work. Every night, everyone will enter the "silent" time by default, and they are busy and do not disturb each other. But in the class, Wang Lin's "old faction" approach caused classmates to ridicule: "Like the elderly, young people want to eat, who is like you."

Wang Lin felt wronged and shaken. She has also tried to integrate everyone, and she was very happy in barbecue restaurants, barbecue restaurants, and hot pot restaurants. She had a few cups of carbonated drinks and got a different happiness from eating vegetables. "Indeed, I can't help it." Wang Lin said, every time she was full, she would fall into endless regrets the next day. In order to reduce the sense of guilt in her heart, she would only eat vegetables for the next day or two. "I hope to offset each other."

Today, Wang Lin, a 24 -year -old, is a grass -roots worker. He often has to participate in epidemic prevention work. Sometimes he is busy from morning to night, and three meals cannot be eaten on time. "It's too late to go home, and I can't do it early." Wang Lin said that she could only stick to her feet on my working day to relieve fatigue. Only on the weekend can I barely take out some time to boil some nourishing porridge, "Let yourself be a little healthy."

Porridge made with lotus seeds, red dates, etc. (Source: Interviewee Conferry)

Spend a half -month salary to buy maintenance products

In addition to self -control, health also requires capital investment. Liu Yu's ears are soft and love to be "grass". The various "good things" recommended by colleagues, classmates, and the Internet, she will join the shopping cart one by one, and she can't hold back the desire to buy.

There are four Liu Yu for soaking the feet. Pooppot, plastic buckets with lids, and massaging wooden buckets are not satisfied with her needs. In the end, with the recommendation of her colleague, she bit her teeth and placed an order of more than 500 yuan constant temperature massage automatic foot bath.

"I always want to use better." Liu Yu calculated a account, with a monthly expenditure of about 500 yuan on various health products, plus the pine bone massage and moxibustion twice a month, each A total of more than 1,000 yuan. If you count the massage instruments, eye protection meters, cooking machines, etc., in one year, it costs more than 10,000 yuan in health. Physiotherapy record (Source: Photo Conferring in the Interviewee)

Li Li, after 95 working in Internet companies, has higher quality requirements for health. In addition to basic vitamins, enzymes, etc., Li Li is more keen to buy higher -end products such as peach gum and bird's nest. "I often work overtime and stress, and I can't treat herself." Li Li recalled that one time the group had been transferred to the project for nearly a month. After that time, she stocked a few boxes of imported dry bird's nest and spent almost half of the month.

She always believes that "as long as money is spent on herself, it is worth it."

It is difficult to have a significant effect in a short time

In fact, young people will inevitably step on "pit" in the process of health.

In various social media, various types of influencers such as sugar -free, zero fat, nourishing, etc. are difficult to discern. Earlier, some merchants soaked the complete ginseng in the cylindrical glass bottle filled with water, and launched a whole ginseng water, known as "staying up late artifact".

According to reports, this product was listed in convenience stores in Sichuan and Chongfeng, which has created a miracle of 10,000 bottles a day. However, many consumers vomit, "The taste is strange and difficult to drink." At the same time, some experts pointed out that ginseng water is not suitable for everyone, and its product efficacy needs to be sophisticated.

Liu Yu said that some of the Internet celebrities and net red products on the social platform have also bought it, but later they looked at the ingredients carefully. There were many additives in it. , But it has no effect. "Compared with the online publicity, Liu Yu believes more about the doctor's suggestion.

She will take the opportunity to ask the doctor when she is looking at traditional Chinese medicine, what is suitable for eating and what to drink. "On this basis, I add something based on my preference to ensure the taste." Liu Yu said that she did not expect much about these things. She just felt that "maintenance is better than not maintaining it. There is no better than not. "

Li Li didn't have much time to carefully identify whether various health methods were reliable. Instead of making choices, it was better to ignore everything. Adhere to the most basic and traditional principles: there is no bad thing to eat expensive things.

Wang Lin admits that he has controlled his diet for many years. Except for his figure in his peers, he can't see too obvious differences in other aspects. "Maybe everyone is still young now. I think that after 30 years of age, there may be a relatively obvious difference. Bar."

(At the request of the interviewee, the text is a pseudonym in the text)

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