A bottle of enzyme drink contains 232 plant ingredients?Experts call it "gimmick", and the company behind the company has been fined for the ingredients meter logo

Recently, a sparkling water of the main enzyme was marked by the stars and more than 200 ingredients, and then caused heated discussions on the Internet. The bubble water is called "ISDG✖ 该 该 该 该 该 该 (soda)". It is said that the core comprehensive enzyme powder of the Japanese ISDG brand is used in the publicity. Function. On September 9th, a staff member of this bubble water producer told the media that they added an enzyme powder containing 232 plant elements, which did not really add 232 plants.

Screenshot of the product details page of Moqi Enzyme Bubble Water

However, the role of oral enzymes is falsified by experts, and the "comprehensive fruit and vegetable enzyme powder" of Momoxin enzyme gas bubble water is considered "flickering and gimmick" by nutritional experts. It is worth noting that the main business of the company, the company of the company, the company, is not a drink, and has been punished by administrative punishment for the problem of ingredients.

Enzyme drinks containing 200+ ingredients

Propaganda can easily fall asleep and improve the energy consumption of night energy

Recently, the actor Feng Lei released a video saying that he found that there were more than 200 ingredients on the ingredients of a drink. There were a variety of fruits, vegetables, and even green onions, pepper, cumin, etc. in the ingredient table. Soon, the video and beverages caused heated discussion among netizens.

Subsequently, this bubble water producer responded that they added an enzyme powder containing 232 plant elements, which did not really add 232 plants.

Screenshot of the product details page of Moqi Enzyme Bubble Water

According to the beverage packaging information in the video, the Red Star Capital Bureau searched the e -commerce platform that this drink is "ISDG✖ 茉 气 气 气 根据 根据 (soda)" (hereinafter referred to as "Momo Enzyme Bubble Water"), ingredients table) The introduction of the ingredients occupies a lot of space. The front of the bottle body is clearly identified as "enzyme bubble water", "232 plant enzymes", "GABA", "0 sugar and 0 fat", all of which are strongly related to enzymes.

The price of the drink on the e -commerce platform is 15.9 yuan per bottle, and many of them are new products. The normal price may be more expensive, far exceeding the pricing of most bubbles of 5 yuan per bottle.

On the e -commerce platform, the details of the product are introduced. The product has Japan imported 232 comprehensive fruit and vegetable enzyme powder, from the ISDG brand core comprehensive enzyme powder.

ISDG is a Japanese brand, mainly selling enzyme -based products. It can be seen from the packaging and publicity that the omitas enzyme gas bubble water uses ISDG night enzymes.

According to the introduction of enzyme products at this night, it has the effects of relaxing and good dreams, accelerating body circulation, improving basic metabolism, regulating the internal environment of the human body, and creating a beautiful physique. Some online stores selling Moqi enzyme gas bubble water also use similar copywriting to promote it to make people fall asleep every night and improve the consumption of night energy.

Expert interpretation:

Oral enzyme is invalid

Bubble water nutritional ingredients are more pure than bottle -loaded drinking water

Enzymes are no longer a new thing, and they are often promoted by merchants as weight loss effects. What is it? Does it have specific effects?

Ruan Guangfeng, director of the Science and Technology Communication Department of the Science Food and Health Information Exchange Center, once said in a popular science article that "enzyme" is a Japanese vocabulary, which is "enzyme" in Chinese. Enzymes have a great effect on human health. It can catalyze various biochemical reactions in the human body in order to metabolize metabolism, such as digestion of food and energy metabolism in the body.

ISDG Night Enzyme Product Details Page Screenshot

But Ruan Guangfeng also said before that many enzyme products and enzymes on the market are no longer the same. Although these products are called "enzymes", they are actually very small. Drinking a kilogram of "fruit enzymes" and the total protein obtained is also very small. It is better to eat a medium -sized apple.

Associate Professor Luo Wei of Jiangnan University once said that the chemical essence of enzymes is protein. Oral protein substances will be degraded by the human body into small molecular amino acids. After enzyme products enter the body, the composition of the enzyme is degraded by the human digestive system. It plays its biocity function.

However, he also believes that because enzyme products are fermented products, some products contain probiotics and many microorganisms. Under certain conditions, these probiotics and microorganisms can play a role in promoting intestinal peristalsis. Enzyme itself does not have the function of laxative weight loss. Even if enzyme products are proven to be effective in weight loss, it is not the effect of enzymes in terms of function, but the effects of probiotics, microorganisms and other products in fermentation products.

The role of oral enzymes has been falsified by experts, and the "comprehensive fruit and vegetable enzyme powder" of Momoxin enzyme gas bubble water is considered "flicker and gimmick" by nutritional experts. The "Chief Nutrition of Nutrition", which was certified as "Professor of Maternal and Child Nutrition of Nanjing Medical University", posted on Weibo, saying: "If rumors are true, '232 plant enzymes' 0 sugar 0 fat 0 energy' '' gaba y-amino p-base butyl The large category of "Comprehensive Fruit and Vegetable Enzyme Powder" in the ingredients table is 5mg/L. This is the proper flicker and gimmick, which is no different from the "Sanjing Water 'in the past. Fan''es a large category of 5mg/L, and 500ml of beverages are 2.5 mg. 500 ml of pure water add 2.5 mg of salt, you can't drink some taste. In this drink, except those three fine water ingredients, those three fine water ingredients ingredients The so -called nutritional ingredients are more pure than bottled drinking water. "

The main business behind the soda is not a drink

He was punished by administrative punishment due to the ingredient meter identification problem

The trademark owner of the Moqi enzyme gas bubble water and the exclusive dealer in China are the Ford Pavilion (Shanghai) Biotechnology Co., Ltd. (hereinafter referred to as the "Fulian Pavilion Biology"). Drinks are not medicines, and do not contain the effect of regulating the human body. They also said that the impact of enzymes on flavor is not great.

It is worth noting that in ISDG overseas flagship stores, the enzyme products showed more than 1 million people at night. Whether the Moqin enzyme gas bubble water is logo, poster or introduction, it will be strongly related to the night enzyme.

ISDG Overseas Flagship Store Screenshot

Use enzyme gimmicks to sell ordinary air soaking water to more than 15 yuan, and also attracted a wave of enzyme powder, those who love early adopters to buy, and even appear on the hot search. The market has a name.

Interestingly, the main business of the Ford Museum's creature is not a drink. Tianyancha shows that the company was founded in Shanghai in 2021 and is located in Shanghai. It is a company that is mainly engaged in science and technology promotion and application services.

The legal representative, major shareholder, actual controller, and the ultimate beneficiary of the Biomaya biology are Xu Jing, or the legal representative of Shanghai Mu Mu Network Technology Co., Ltd. (hereinafter referred to as "Mu Mu Technology"). Tianyancha shows that Mu Mu Technology is a light food and drinking platform, which is committed to providing services such as brand planning, market investment, supply chain management, and ecological construction in the field of light catering.

The Moqi enzyme bubble water is purchased from Zhengzhou Aishidi Biotechnology Co., Ltd. (hereinafter referred to as "Zhengzhou Aidi"). Chen Jinqi, Supervisor of Zhengzhou Aidi, is the legal representative of Henan Zhongheng International Trade Co., Ltd., and the latter has a trademark of "ISDG" beer beverages. As for whether it is an ISDG's domestic dealer, what is the relationship with ISDG, on September 11, Henan Zhongheng International Trade Co., Ltd. expressed its unsteady response.

In August of this year, the Biology of Ford Pavilion was also punished by administrative penalties for 20,000 yuan for the production and operation label and instructions of Moqi enzyme gas bubble water.

Figure according to the national enterprise credit information publicity system

The specific reason is that the ingredients of this product contain new food ingredients: black fruit gland ribs. The use of this raw material must be marked in the label and instructions, "infants, children, pregnant women, and lactating women should not eat". The 20210919JZ batch sold by the parties has not marked the above information in accordance with the law.

Red Star News reporter Yu Yao Zhang Luxi

Responsible editor Deng Yiguang Editor Zhang Li

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