Star big coffee dialogue, Yifeng Da Lecture Hall set off a wave of attention to Chinese medicine

On the morning of September 9th, the "Yifeng Grand Lecture Hall -Medical Retail New Thinking, New Cooperation, and New Development Industry Exchange Conference" was at the 2nd China Medical Circulation Trade Conference and the 2nd World Medical Retail Industry Conference ("2022 Stars in 2022 Stars The will be held on the second day of the opening.

[The lecture hall of Yifeng, attracting nearly 1,000 people in the pharmaceutical industry to the scene]

The conference specially invited Professor Jin Yinan, Major General of the Chinese People's Liberation Army, former Director of the Institute of Strategic Research Institute of the National People's Liberation Army National Defense University, Vice President of the Five Games Six Qi Professional Committee of the Federation of Federation of Federation in the Federation of the Federation of the World Chinese Medicine Society Secretary -General, Professor Jin Shiming, vice chairman of the Guangdong Provincial Society of Traditional Chinese Medicine, Liu Zhaohui, general manager of the Chinese Medicine Society of Chinese Pharmaceuticals and General Manager of the Chinese Medicine Division of Yifeng Da Pharmacy, and the general manager of Hengxiu House Pharmaceuticals, respectively Exchanges on issues such as wisdom and innovation Chinese medicine and the growth of pharmaceutical retail performance, new thinking and other issues, and jointly discuss the development trends and cooperation methods for future pharmaceutical retail to help the healthy development of the pharmaceutical retail industry.

Liu Zhongliang, Executive Chairman of the China Pharmaceutical Materials Association, Chairman of Zhejiang Weikang Pharmaceutical Co., Ltd., Gao Yi, Executive Vice President of the China Medical Materials Association, Chairman of Yifeng Da Pharmacy Chain Co., Ltd. Group) Ruan Hongxian, chairman of the joint -stock company, Li Wenjie, chairman of Shuyu Civilian Pharmacy Chain Co., Ltd., Chairman of the Supervisor of the China Medical Materials Association, Xu Yuping, Chairman of Suzhou Jiahuitang Chain Da Pharmacy, and Yu Zhi, Chairman of Shandong Yanxitang Medical Chain Co., Ltd. Just, Professor Zhang Baoxian, a researcher at the Institute of Traditional Chinese Medicine of the Chinese Academy of Traditional Chinese Medicine, the vice president of the China Medical Materials Association, the vice president of Yifeng Da Pharmacy and the chairman of Hengxiu Pharmaceutical, Tian Wei and other industries attended the meeting. meeting.

Cate with market demand and create a new explosion point for traditional Chinese medicine categories

[Liu Zhaohui, deputy director of the Chinese Pharmaceutical Society of Chinese Medicine Drinking Film Professional Association and general manager of Hengxiu Tang Pharmaceutical Pharmaceuticals delivered a keynote speech]

In the post -epidemic era, retail pharmacies are facing pressure such as slowing growth and decreased passenger flow, and market competition is becoming more and more intense. With the aging of the population, the silver -haired race market has continued to increase, and the prospects of the Chinese medicine market is very broad.

The "Fourteenth Five -Year Plan" development plan also reminds that Chinese medicine Chinese medicine has a good prospect in the future and the improvement of national health awareness.

In the report, Liu Zhaohui pointed out that 33.27%of young people aged ages aged ages aged agent aged ages aged agent at the age of 18 to 25 will be used in medical care, and young people have become people with potential for health care.

However, in recent years, channel diversion and drug stores in the market have been declining, and there are urgent need to have differentiated and large items to fill the health market.

How to break the game? Liu Zhaohui said that it is necessary to create a win -winning single product with win -win thinking and launch a breakout strategy for the characteristics of traditional Chinese medicine. It is foreseeable that Chinese medicine drinking categories will become a new growth engine of pharmacies.

Such large items need to meet the basic conditions of large customer base base, accurate efficacy, high repurchase rate, certain cognitive foundation, differentiated with similar products, and system large single product operation strategies.

Tian Wei said that based on the current market demand for traditional Chinese medicine items, Hengxiutang Pharmaceutical has developed a traditional Chinese medicine decoction tablet -alcoholic propolis, which provides a pharmaceutical retail company in the production and marketing of traditional Chinese medicine. Smart comprehensive health solution.

Once the product was launched, it was recognized by the market and consumers, and the sales of sales quickly broke the 10 million, which has become a new performance growth point for stimulating retail pharmacies.

A firm cultural self -confidence, the return of Chinese medicine is the general trend

[Professor Jin Shiming delivered the keynote speech on "Chinese Medicine Anti -Epideration, Chinese Medicine Wisdom and Innovation and Innovation Chinese Medicine"]

In the new crown epidemic fighting, why can Chinese medicine show their skills?

Jin Shiming conducted a comprehensive analysis of the keynote speech in "Chinese Medicine Anti -Epidemic, Chinese Medicine Wisdom and Innovation and Chinese Medicine".

He said that in the face of this epidemic test, Chinese medicine was recognized by the people of the world. At present, Chinese medicine is currently containing major development opportunities. Chinese people must have the cultural self -confidence of Chinese medicine and self -confidence in Chinese culture.

In Jin Shiming's view, the return of Chinese medicine and re -becoming a Chinese lifestyle is the general trend. It conforms to the age of the era of disease spectrum from infectious diseases to chronic diseases and accelerate population aging. The change of health is the first responsible person of their own health, and it also helps to reduce the incidence of diseases, achieve prevention -based, migrate, and solve the problem of world medical reform.

Digging the development prospects of private enterprises in the game of consumer potential in the game

[Jin Yinan's keynote speech on "Private Economy in the Great Power Game"]

In recent years, the state has introduced many favorable policies, providing fertile soil for the development of Chinese medicine. The total sales of Chinese medicines in the Chinese pharmaceutical circulation industry have increased year by year. In the future, my country's Chinese medicine industry has strong potential development space.

At the moment when the international situation is becoming increasingly changing, how does pharmaceutical companies face challenges and opportunities?

At the meeting, Jin Yinan's keynote speech in "The Private Economy in the Great Power Game" analyzed the response of the current situation from different perspectives for the current situation from different perspectives to help private entrepreneurs face strict challenges, establish confidence in development, and help enterprises transform and upgrade. Essence

He said that private enterprises should strengthen the ability to take precautions and indicate risks by opening up the international diversified market and tap domestic consumption potential, and promote foreign trade transformation and economic transformation to effectively enhance the core competitiveness of the enterprise.

[New Wine Propolis New Product Publishing Ceremony]

In addition, the release ceremony of Hengxiu Hangjiao Jollars was launched at the meeting. The top 100 Chinese pharmaceutical industry, the top 100 Chinese pharmaceutical commerce, and the top 100 Chinese chain pharmacies attended the witness.People in the pharmaceutical industry believe that through the successful holding of this conference, it will help reconstruct the new ecology of traditional Chinese medicine, which will drive a wave of attention to Chinese medicine in the era of great health and health.world.

(Edit Rainbow.)

Author: Xie Min

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