What hinders the return of "fireworks"?

The three major costs of rent, labor, and raw materials continue to rise

And the revenue is almost "back cut" compared to these explicit accounts

What makes the operator more helpless is

Insufficient confidence in operating after resumption

Consumption expectation decreases these hidden obstacles

After the resumption of work in Shanghai in June, will retaliatory consumption appear?

The answers from the SME operator can be summarized as one word: difficult to say. They have unlimited expectations for the restoration of "fireworks" as soon as possible, but at the same time, it is very clear that after two months of "silence", how can it be so easy to recover from popularity to real gold and silver funds? Most of those operators who have refused interviews are still worried about the loss during the epidemic and have no time to take care of the future.

After more than two years of epidemic prevention education, everyone's fear of epidemic is far from the beginning of 2020. A boss who opened a restaurant in the mall recalled that she heard the news of "shopping mall due to the epidemic" this year. It is nearby communities, and malls can still be opened normally. However, due to the fear of the epidemic, at noon, the shop was almost completely closed, and the people who shopping were not sharing. The cleaning sister even forgot to collect the toilet rolls of the usual baby. Essence 11 days later, the restaurant received a notice from the suspension of food, which has not yet recovered.

As a representative of clustering operations, catering has always been considered a high -risk industry that has spread. Once the epidemic outbreaks, the suspension of dangers has almost become a prescribed action. Many interviewees like to compare the resumption of work after the 2020 epidemic. At that time, everyone was actively resumed with expectations of controlling the epidemic after the summer. From the "Shanghai Commercial Development Report (2021)", it can also be seen that in 2020, which is negatively negatively consumed in many places, Shanghai still maintains a 0.5 % annual growth rate of 0.5 %, which is higher than the national average.

However, many interviewees were worried about the resumption of work in Shanghai this year. The owner of a Shanghai local chain catering company is always worried that the epidemic may come again someday, and customers will worry about the risk of dinner. More than half of the stores in his name shut down for nearly two months in this epidemic. Some employees have been unwilling to resume work after a long time, and some have just passed away. He stays.

In the context of the epidemic, as early as the consumption expectations of Shanghai in the first quarter of this year, it was declining. In the first quarter of 2022, the Shanghai Consumer Confidence Index of Shanghai University of Finance and Economics was 117.1 points. Although the month -on -month increased, it decreased by 3.8 points year -on -year. The total retail sales of social consumer goods decreased by 48.3 % year -on -year. Although the consumer data in May has not yet been released, it is not optimistic.

Compared with the three major costs of rent, labor, and raw materials, the revenue is almost "cut", which makes the operator more helpless that the lack of confidence in operating after the resumption and the decline in consumption expectations decline.

Send 2022.6.20 Total Issue 1048 "China News Weekly"

Magazine title: What hinders the return of "fireworks"?

Reporter: Li Mingzi ([email protected])

Edit: Wang Xiaoxia

- END -