Taobao launches the protection function of youth online shopping protection function to protect the physical and mental health of minors

Recently, around the problem of the physical and mental health of minors, Ali launched the protection function of youth online shopping on Taobao, and jointly launched the public welfare project of the minor psychological health care and care for the national mental health control center (hereinafter referred to as the "mental health center"). Continue to improve the protection measures for consumption safety and physical and mental health involving minors, and guide minors to establish consumer behavior and consumption habits that are good for physical and mental health.

Digital technologies are changing with each passing day and all aspects of life covering life. To create a safe and healthy digital living environment for minors is the concern of all parties in the society. "This is our new exploration and attempt. We have the responsibility to face this problem with the society." Xu Jun, vice president of the Alibaba Platform Governance Department, said that the e -commerce platform provides commodity sales services, and the content platform provides information acquisition service services How to protect the physical and mental health of minors in different platforms and different scenarios is a complex and comprehensive governance problem.

It is understood that in the exploration of the adolescent online shopping protection function, Ali tried the method of depending on the commodity circle and the classification of content and layering. Aiming at the products that are not suitable to show to minors in the platform, layered protection mechanisms such as "not active recommendation, search cannot be visible, visible to buy". When minor users actively search for products that are not suitable for their age, they will directly jump to the "Green Network Plan" public welfare publicity page for popular science guidance and consumer reminder, and timely interception and closure of risky minor users order orders in a timely manner And risk inform.

Multiple support and protect the physical and mental health of minors

To protect the physical and mental health of minors, it is necessary to join in more forces such as family, schools, and social organizations. In order to weave this security net, the project team conducted horizontal research and repeated comparison of multiple industries in the early stage, investigating the parent group, and the experts with psychology and other aspects. Public welfare.

"As long as a minor account with real -name authentication, this protection function can be automatically enabled." Wang Qingping, a content security operation expert of the Alibaba Platform Governance Department, introduced that in Taobao youth online shopping protection functions, the real -name -certified minor users actively search When game recharge, live coin recharge, drinking and adult products, according to the current strict commodity circle and content grading management mechanism of the platform, they will no longer actively push to minor users under 18 years of age.

In order to improve the protection efficiency, Taobao has specially set up a minor reporting area. Users can report the relevant commodities in the "Edge of the Minor" through the "Report Center-Forbidden Sales Report". deal with.

In January of this year, Taobao fully upgraded the "Code for the Children's Commodity Industry" to "zero tolerance" involving issues involving vulgar commodity sales and vulgar information display, and vigorously promoted the release of compliance with children and consumers on the merchant and consumers. Reminder, reporting zone in violation of regulations, and consumer evaluation reminders, etc., have continued to increase the cleanup and punishment of such illegal goods and bad information, and carry out special governance actions in stages to strengthen merchant compliance compliance Conscious training.

"We hope to effectively guarantee and guide minor users through multiple protection measures to establish a greener, healthy, and safe consumption habits." Ali security expert Wang Qingping said.

New model of platform and institutional online and offline linkage care

In the daily work of promoting the public welfare publicity of the "Green Network Plan", Zhao Ping and her colleagues of the content security operation experts of Alibaba Platform Governance Department have repeatedly encountered risk issues such as minor users involved in life safety such as light life, so that they made risks such as life safety, so that they made risks such as life safety, so that they made risks such as life safety, so People are worried. In response to this phenomenon, Ali launched suicide intervention in protecting life and health in 2019.

As of now, this Ali Guardian Life and Health Public Welfare Action, including platforms, merchants, and police, has rescued more than 8,000 people who have a tendency to light or take action. In the past three years, more than 50,000 people have called the green network plan psychological consultation hotline.

On August 31, on the occasion of the "Guardian Life Plan" and the suicide intervention mechanism for three years, the Ali "Green Network Plan" and the National Psychological Health and Mental Health Prevention Center officially launched a minor with the theme of "Lighting and Warm Adventure". Psychological health care public welfare project.

Users search for potential life safety risks such as "sleeping pills" on Taobao mobile phones, and will randomly enter the care treatment page of the "lighting warm adventure" ocean or forest scene. On the basis of the original 24 -hour free psychological consultation hotline and psychological health knowledge sector, more functions such as encouraging copywriting, public welfare star voice, and interactive message were incorporated. Through multiple sensory experiences and multiple interaction forms, users with suicide tendencies such as depression, anxiety, autism, etc. provide more humane and temperature psychological care and life assistance services.

Wu Kankan, director of the Psychological Assistance Office of the Institute of Psychological Aid of the Chinese Academy of Sciences, said that the 2020 "Psychological Healthy Blue Book" released by the Institute of Psychology of the Chinese Academy of Sciences - "Chinese National Psychological Health Development Report" shows that the detection rate of teenage depression in my country is 24.6%, of which The severity depression detection rate is 7.4%. Some are unwilling to express their inner real thoughts in real life, and they are more accustomed to expressing online virtual worlds. This requires more online resources and strength to participate.

In his opinion, "lighting warm adventure" Caring for psychological health public welfare is a new model exploration. As an online bearing carrier and resource integration party, the platform can better connect with parents, schools, communities, professional institutions and other society.All parties and resources play a better role in protecting the physical and mental health of minors.Liang Hong, deputy director of Beijing Huilongguan Hospital and the deputy director of the Beijing Psychological Crisis Research and Intervention Center, said that young people are very sensitive during the growth and development stage., Especially for minors, they will seek more help. If they can timely help and support them through online psychological counseling hotlines, caring and encouragement of caring people, they can get help and support from emotions and emotions.It will be greatly conducive to alleviating and controlling excessive emotions and irrational behaviors when they fall into trouble."This is a process of exploration and persistence, but as long as everyone does it slowly, people who need help will become better and better."

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