Selling star "small medicine" gray production: Some people drain and some people distribute, buy on behalf of the price
Author:Jinan Times Time:2022.08.25
Recently, the "myopia magic medicine" Atropine's eye drop was stopped, making the hospital's self -made medicine a hot topic again.
Every day, the outpatient clinics of the major three hospitals in Beijing are crowded. Among them, many people come to the hospital's own star "small medicine". The Skin Cream of the Institute of Essence, the dehumidification pills of the Beijing Traditional Chinese Medicine Hospital, the compound jujube kernel cream of Beijing Xiyuan Hospital ... These hospitals are well -known for their self -made medicine, and they are widely sought after. The huge purchasing army. They "latent" on social platforms, looking for consumers with purchasing demand, and then selling at high prices exceeding the official price several times, earning huge profits.
Social Platform Hot Hospital "Small Medicine"
"In autumn, the moisturizing cream is an indispensable artifact. Acne particles are stronger than everything." "Everyone takes less detours, anti -acne creams have obvious pigmentation effect on oil secretion and inflammation, and can cooperate with cooperation. In the case, three medicines are severely taken together "" Anticant antibacterial and anti -inflammatory, used for ordinary and pylladic acne "... Recently, the lady of the citizens found on the homepage of Xiaohongshu. The blogger recommended, and found a purchase way in the comment area -go to the hospital to register for medicine or find someone to buy it.
A bottle of acne tincture, a pack of acne particles, one anti -acne cream, three medicines from bloggers, simple bottle body, showing the word "Beijing medicine word H", only the dermatologist of the Beijing Air Force General Hospital The hospital's self -made medicine that can be prescribed has the other name of the "three -piece set".
Hospital -made medicine, also known as medical institution preparations, is a product of a special era. At the beginning of the founding of New China, due to the backwardness of my country's pharmaceutical industry, the production and supply of drugs could not meet social needs, and the state encouraged all hospitals to develop and modulate the internal drugs used by hospitals in accordance with clinical needs to fill the vacancies in the market. Many hospitals in Beijing were formed during this period.
The Skin Music Cream of the Institute of Essence, the dehumidification pills of the Beijing Traditional Chinese Medicine Hospital, the compound jujube kernel cream of Beijing Xiyuan Hospital, the acne tie at the Beijing Air Force General Hospital ... Because the price is affordable and the curative effect is good, the self -made medicine of major medicines Housekeeping, the fans gave them an intimate name- "small medicine".
Self -making medicine for hospitals that have been purchased on behalf of the priced price
Ms. Chen, a citizen troubled by eczema, is particularly keen on collecting information on skin scientific research and system in various hospitals. In the collection list she showed to the reporter, she covered nearly 10 kinds of self -pharmaceuticals such as compound glycerin antipruritic milk of Beijing Hospital, the di metraces' cream cream of the children's research institute, and the boron -zinc paste of Beijing Union Hospital. "Basically, they are all 'grass -breed" on social platforms, and some are recommended by big V. "Ms. Chen said.
Social platforms are becoming a concentrated display place for these stars. On August 23, the reporter retracted with keywords such as "hospital self -made medicine" and "in -hospital preparations" on Xiaohongshu. He saw a large number of "strategy stickers" related to this: some bloggers compiled the 11 three three three three three three three three three tits in videos. The hospital's well -known self -made medicine involves nearly a hundred types of self -made drugs; some bloggers introduced the various self -made drugs of the children's research and attached the symptoms in detail, praising its "good Chinese medicine ingredients and no side effects"; some The bloggers even gave a recommendation combination of various self -made drugs, such as "Eczema Set of the Institute of Essence", "Three -piece Set Three -piece Set of Empty Acne, etc.". The amount and likes of some notes are close to 2000 times, and in the comment area below the note, many users leave a message asking "How to get out?" "Do you still?" "I want", buy related drugs.
"This kind of sharing notes is particularly popular. Almost every article has‘ purchasing ’, and most of the time can be replied." Ms. Chen said.
Purchasing at random price increase of a box of pills is 13.3 times the price
"Buy the‘ three -piece set ’of the Institute of Shopping, troubles for emergency!” On August 18th, the mother ’s rash mother was anxious to ask for help on Xiaohongshu. Not long after, more than 30 responses appeared in the comment area, many of which were professional purchasing messages.
According to the regulations, the packaging of the hospital's self -made medicine is printed with "this preparation is limited to the use of this medical institution", and can only be purchased and used by prescriptions in the developed medical institutions. However, the huge demand on the market has spawned a purchasing chain sold online, and Weibo and Xiaohongshu have become an important channel for buyers to "lurk" and attract customers. The reporter randomly click on the homepage of the three bloggers. Most of their notes are recommended by various self -made drugs in Beijing in Beijing. "Open", "Tomorrow, do you need it?"
What is the price in the purchasing market? The reporter found four purchasing agents through Xiaohongshu as a buyer. Whenever the reporter reports a drug, the four purchases can almost return to the quotation, photos, usage in the amount, usage and even prescriptions of the relevant drugs immediately, and promise to buy homemade drugs in various hospitals in Beijing. "These drugs were registered for myself, and they were absolutely true." A purchasing agent told reporters.
In terms of pharmaceutical prices, the quotes for four purchasing purchases are different, but without exception, they are much higher than the official price of the hospital. Taking the compound jujube kernels of Beijing Xiyuan Hospital as an example, it is quite famous for the treatment of insomnia. The price of the hospital is 97.86 yuan per bottle. However, the price given by the four purchases is 299 yuan, 380 yuan, 325 yuan, and 360 yuan per bottle, which is equivalent to 3.05 times, 3.88 times, 3.32 times, and 3.68 times of the hospital's price.
The "medical records" presented to reporters on the purchase of the purchasing agent
This is not the highest. In Xiaohongshu, the reporter saw that the price of a compound jujube cream given by a purchasing purchase was 560 yuan per bottle, which is equivalent to 5.72 times the price of the hospital.
The same stir -fry, as well as dehumidification pills from Beijing Traditional Chinese Medicine Hospital. The medicine has been on TV programs such as "Health Hall", and many citizens have pursued them as "health products" for dampness and detoxification. The reporter found that the price of the hospital in Beijing Traditional Chinese Medicine Hospital was 27.9 yuan per box. After the sharing of medical insurance, individuals only need to pay 8.37 yuan. However, the general offer of the purchasing agents is between 200 yuan and 300 yuan per box, and even the purchasing price is 399 yuan, which is equivalent to 14.3 times the price of the hospital, and the price increase is 13.3 times.
Why is the same medicine, why is the purchase quotation so much more expensive than the official? Many purchasing agents explained that the medicines on their hands are the regular medicines that they are registered by themselves, and they may add registered fees and leg running fees based on the original price. "Like compound jujube cream, dehumidifying pills and other medicines, the hospitals are restricted to purchase. A ID card can only be opened in a week. I have to run again and again. Sometimes you go to the doctor and you may not open it."
Little Red Book Screenshot
Find the offline for selling medicines for the sales volume
In the process of inquiry, the reporter noticed that no matter how "a box of hard -to -find" hospital -made medicine on the market, purchasing can be supplied without limited editions. For example, when the reporter proposed to buy 30 bottles of compound jujube cream at one time, a purchasing agent immediately agreed and stated that he could ship the goods on the same day. Where do they hoard such a large amount? After investigation, the reporter found that the purchasing business of self -made drugs in the hospital has formed an industrial chain. Some people are responsible for drainage, some are responsible for distribution, and some are responsible for developing offline.
During an unannounced visit, a purchasing agent issued an invitation and persuaded reporters to join the purchasing team. He said that the self -made drugs in Beijing hospitals are supplied, which can give reporters wholesale prices and "one generation", and only need to provide customers' corresponding addresses. At the same time, if the monthly sales of a single medicine exceeded 300, there are about 20%of the commission. "You control the quotation of the outside world. The purchasing purchases are 'thousands of people and thousands of prices', which can be sold." Later, he showed a new quotation order. Yuan dropped to a wholesale price of 295 yuan.
When the reporter said that he had no experience in selling medicines, the purchase was refreshingly said, "Don't worry, you send any information every day," and give your own micro -business album. In this album, the self -made medicine information of major hospitals in Beijing is readily available, including physical photos, hospital real scenes, screenshots of media reports, instructions for use, etc., and some medicines also have registered strips and prescription photos. The reporter compared to find that the physical pictures and registered strips and prescription photos of several of them were completely consistent with the previous purchasing purchases that claimed "on -site registered medicines".
How much can I make when I get offline? The purchase also took the skin cream of the Children's Research Institute as an example to give reporters a account. "My wholesale price is 90 yuan per branch. You can sell at least 125 yuan each. After selling 300, it will return to you 20 yuan each. After delivery, I will give you a single number, you copy directly Give her. "In his description, the reporter does not need to worry about the purchase and shipment. You only need to find the buyer on the social platform. To 55 yuan of profits, the price of this drug is only 42.86 yuan.
The previous law enforcement records also showed the "gang" of homemade drug purchasing. In August 2020, the Beijing Municipal Public Security Bureau's Environmental Food and Drugs and Tourism Safety Defense Corps, together with the Haidian Branch, dropped 8 gangs involved in the case of self -made drugs in Beijing's major hospitals on the Internet. The dens were stored, and more than 320 medical preparations involved in the city's 30 hospitals were seized at the scene.
Reminder: The risk of blind medication without facial diagnosis
Is it really safe to buy in -hospital preparations at will? "Following the wind to buy agent for 160 yuan to buy the original price of 61 yuan and anti -acne cream, I did not expect to step on the 'thunder'." Netizens appeared to show that after using it for a period of time , Make the acne even more swollen.
"Our dermatologist can't see the patient's condition and cannot be fully diagnosed. There is a safety risk of prescribing medicine. Once the medicine is not symptoming, it may endanger the health of the patient." The doctor of the Beijing Air Force General Hospital said that if the patient see When you get a rash or acne on yourself, you can apply the "magic medicine" recommended by others without authorization, which is likely to delay or even aggravate the condition.
Source: Beijing Daily
Edit: Weekend
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