Tencent joined hands with the new list and sincerely invited new media to pay attention to rural children's mental health and rural lonely elderly

，️ Starbar take a look at the new list and learn about everything about the new media ‍

The power of the first connection to the new media in 2015, and the release of the "Last Better" recruitment has been for 7 years.

In 7 years, we have repeatedly invited new media to participate in public welfare communication with public welfare agencies, government agencies, and media institutions. Thousands of new media colleagues conveyed public welfare information to hundreds of millions of fans through the "last benefit" to guide and encourage every goodwill that happened in social media.

In 2016, the new list worked with Tencent to launch the "99 -Charity Last: Love Together".

The entire event covered more than 100 million fans, and 10 public welfare projects received a total of 1.24 million attention, which once again refreshed the highest record in the last benefit of public welfare projects.

After 6 years, we have become more firm in the belief of "new media build a new power of public welfare". Therefore, this year's new list again joined hands with Tencent, "connecting new media on the new media and doing good things."

Among the many projects of the "Last Best" in the new list, we can see that we are particularly concerned about two groups, one is children and the other is an old man.

The first project of the "last benefit" is "caring for left -behind children", and another in -depth cooperative agricultural project "Special Action for the March Eight Section of Yellow Fruit Citrus". One of the core assistance objects is the elderly women in the countryside.

This time, the new list again joined hands with Tencent, and still hopes to gather the power of the new media to pay attention to these two groups. The difference is that in the effective advancement of public welfare projects in the years, the needs of these two groups have changed a little, and the public welfare theme we chose this year is based on these new changes.

Topic 1: "Guarding the mental health of thousands of rural children"

Project teacher to appease students

In the past few years, the general core needs for children's projects in the public welfare field are "full of eating and learning well". Therefore, we can see "free lunch" and "Spring Lei Plan" in Tencent's public welfare.

Entering a new stage, we found that from the research that due to the growth environment and resource conditions, rural children have a relatively obvious gap with urban children in terms of cognition, language, social emotions, and ability. The psychological problems of the distress and challenges, especially the left -behind children's group, are even more prominent.

Therefore, the first theme that you invite you to pay attention to the "99 Charity Day*Last Nourishing New Media, One Being Good" is "the mental health of protecting thousands of rural children". , Psychological healing and other related support services, care for children's minds, enhance mental literacy and psychological toughness, and support them to become better themselves.

Topic 2: "Caring for the elderly with thousands of rural areas"

Langfang-Hebei Lonely Old Man-Wu Shitou

The psychological problems of left -behind children cannot be ignored, and there are usually a group of people who are worthy of attention behind them -the lonely old man in the countryside.

After the resolution of food and clothing, the rural lonely elderly people need to improve the quality of life, and the mental state such as "loneliness and other deaths" needs to be improved. With the advent of an aging society, the pension problems such as the elderly and left -behind elderly people in the villagers are related to the success or failure of rural revitalization.

Therefore, the second theme that you invite you to pay attention to the "99 Charity Day*Last Nourishing New Media, One Being Good" is "Caring for the Lonely Old Man of the Village". Care services such as condolences to give more lives and psychological support for lonely people, help them improve the quality of life, and improve the situation of loneliness and lack of companionship.

Whether it is children's mental health or lonely elderly mental state, we hope that more new media's voice will bring small changes to these. Therefore, Tencent's new list sincerely invites new media colleagues to participate enthusiastically and be grateful for goodwill.

way of participation

On September 5th, 2022 to September 9, 2022, any day, in any position of the public account or video number, a unified case/video of each theme provided by Tencent and the new list was released.

(Note: We will send the public account/video number case/video mail to your registration mailbox before 18:00 on September 2nd) registration requirements

1. Registration time: August 25, 2022 -24:00 on August 31, 2022

2. The WeChat public account/video number is located positively. If the content is positive and healthy, you can add it.

3. The public account new list index is maintained by more than 400 points (specifically you can query on Newrank.cn on the official website of the new list).

4. The new list index is maintained above 400 points (specifically you can query on XS.NewRank.cn on the official website of Xinshi).

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