Talk about Chinese medicine stories. Doctors are rehabilitated new "IP+Anime" to get tens of millions of discussion

At present, anxiety, staying up late, bad eating habits, and neglect of gastrointestinal signals have exacerbated the trend of gastric disease. Investigation data of institutions such as the Chinese Medical Association and other institutions show that the incidence of digestive tract diseases such as chronic gastritis has shown a significant trend of younger. The proportion of patients with chronic gastritis in my country in China has increased year by year. In order to better popularize the knowledge of the stomach disease and let the young people establish a health awareness and develop the correct habit of love stomach, the good doctor group passed the "Kang Xiaoxin's healing journey" through "the wounds of the doctoral caps on the top of the head". The periodic series of comics are displayed in a relaxed and humorous interaction form, which has caused heated discussions. The series of comics focuses on Kang Xiaoxin's IP extension and customization content. Based on the "treatment of gastric disease, repairing the gastric mucosa is the key" as the starting point, calling on the public to pay attention to gastric health. In the first comic, the official IP image of the good doctor rehabilitated new solution Kang Xiaoxin was transformed into a cute and lovely Xiaobai. It was born in a modern and intelligent workshop in Xichang. The introduction of Professor Kang, the director of the director, understands his "past life and present life", knows his professional repair and cure ability in the field A magical "healing journey".

Recent research found that the occurrence and development of gastric diseases almost originated from the weakening or damage to the function of gastric mucosa, and then the gastric mucosa will be attacked by H. pylori or other harmful substances, forming diseases such as gastritis. Stomach problems are related to eating habits, and are also connected to emotional ups and downs. In the second and third comics, through micro vision, Kang Xiaoxin incarnation of Kuanda and repairing soldiers, entering the human world, and sometimes talked with anthropomorphic epithelial cells. Under the strong acid attack of the gastric juice, "engineering soldiers", "armored soldiers", "assault soldiers" Together the defense wall and repair the gastric mucosa; sometimes the "conspiracy tricks" that break the pylori bacteria, and unite the "four -all soldiers" without fear of challenges and resist the invasion. Through the humorous interaction between characters, the use of clear principles, popular languages, rich vision and trendy metaphors, showing the public how the gastric mucosa is damaged, how can Helicobacter pylori be cured, and "gastric mucosa is you The concept of the second face "introduces the knowledge of health and deepen the public's awareness of the mechanism of Chinese medicine and the culture of Chinese medicine.

"After watching the comics, I realized that the stomach is a very important digestive organs. Pay attention to daily diet." "Gastric mucosa is actually a person's second face. No wonder the saying goes to the heart!" Since now paying attention to health "" I have to eat well since today, love the stomach "," This form of popular science is too important "," I like this kind of comics "..." IP+Anime "has made Kang Xiaoxin gain a wave of waves Heated discussions and praise. The series of comics focuses on the "two micro -ends". Through graphic, video, three -dimensional and omni -channel presentation, since the release, health portals such as 39 health networks and family doctors have been reproduced. China Traditional Chinese Medicine Daily, cover news, Sichuan Economic Daily and other media 100+ attention and reports, Weibo topics reading 9.186 million.

It is worth mentioning that Kang Xiaoxin, the official IP image of a good doctor, is not the first appearance. Earlier, the good doctor group had held a series of public welfare activities for five years of love and love health, "making meals for parents", "more understanding", "stomach age test", "conveying the warmth of strangers", "love, and eating from good meals. Start "... Every theme conveys warmth, conveys care, and adheres to the concept of" caring for the health of the public ". On December 28, 2020, the first MV "Hundred Stomach Stomach Life" formed by the Good Doctor Group was officially released, and Kang Xiaoxin was also for the first time to the public. In 2021, the "Good Doctor Love Stomach Love Health Series" public welfare activities were held in Chengdu. Kang Xiaoxin punch -in Chengdu's various landmark areas, combined with 25 well -known brands, spread online and offline health science, and obtained 149 authoritative media to speak for public welfare; 2022 In May of the year, a good doctor of the Big Big Base of the Americas added a surprise. "New employee" Kang Xiaoxin went to work and adhered to the "first workshop of the medicine" ... After continuously upgrading and growing, it was more cute, more cute, and professional Kang Xiaoxin gave it to give it. The new brand of rehabilitation and cultural genes. The good doctor group hopes to tell the story of modern, fashionable and innovative expression of "popular science and pills+pharmaceutical companies' own IP", to tell the story of Chinese medicine.

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