The old man who is "addictive" for health products: What is the reason for being deceived and still obsessed with regrets?
Author:Jiefang Daily Time:2022.08.14
It was found to have early lung cancer, and it was a big blow to Auntie, a 63 -year -old car. What is even more worse is that the "life -saving straw" she thinks is a carefully planned scam.
Recently, the Shanghai Qingpu police seized a fraud case. The middle -aged man in his 50s, Zhang, was used as a guise to sell "high -dimensional energy tea" and the practice of eliminating industry. 10,000 yuan. Auntie Che was one of the victims. She spent more than 20,000 yuan and bought "high -dimensional energy tea" and four "video methods" -less than 10 minutes at a time, closed 10,000 yuan each time.
It is quite absurd that the true face of Zhang Zhang has been revealed, but the deceived old man is still trapped. Some victims even formed the alliance to maintain Zhang, and refused to explain to the police.
Many policemen who specialized scams told reporters that similar situations were not uncommon in scamming for the elderly. Looking for the victims willing to stand up, unexpectedly became a hindrance to the judicial organ cracking down on health products. From this, we can see the complexity of old fraud, and it also reflects the multi -faceted humanity like a mirror.
One day, we will become old -fashioned -the slogan of artistic creation on the wall of the old people's home in the movie "Flying to the Old Period" is a reality reminding that the elderly who can strive to catch up with the development of the times, how to get rid of the siege of health care products?
Smart trap
Last year, Auntie Che had symptoms of respiratory, cough, chest pain and other symptoms due to early lung cancer in the hospital for early lung cancer. The patient introduced her to a "master". It is said that the "master" has a "high -dimensional energy tea". After drinking, you can remove the negative energy in the body, and people will be comfortable.
After discharge, Auntie's physical condition improved, but psychological fear was not eliminated. She decided to find a folk recipe. In January this year, under the leadership of the patient, she arrived at the master studio not far from the hospital. The surname of "Master", after listening to Auntie Che's condition, gave suggestions. "He told me that drinking 'high -dimensional energy tea' can make the condition improve, and improve my dimension ... He said a set of theories, I didn’t really understand, but it felt very reasonable. Believe. "
After "thoughtful", a few days later, Aunt Che took the initiative to find "Master Zhang" and bought 10 packs of tea and 6 small tea cakes for a total of 3,500 yuan.
From the perspective of "Master Zhang", this is a signal: Auntie has already hooked and became his prey. So he hit the iron while he was hot and showed his "stunt" to Auntie. "He said that he would do his work, to eliminate karma for people, and surpass the undead ..." It was also a clever language, and it was difficult for auntie auntie who was a little superstitious.
During this year's epidemic, Aunt Che thought that "Master Zhang" could do his work, so he contacted him to "separate" to the four family members, and asked him to "overcome" the late family, which spent 46,000 yuan.
If it wasn't for the discovery of his son, Auntie Che was still in the drum. The police house of the Criminal Investigation Detachment of the Qingpu Public Security Branch, which participated in the case investigating, noticed that when her son was accompanied by his son to the police station to handle the case, he still began to wake up with the persuasion of the family members and the police that he repeatedly explained the persuasion.
Make victims such as Auntie Cars believe that the routine that is not doubt is not as precise and complicated by people. According to the "Master Zhang" after the case, his sales methods and job movements were learned from short videos.
"Master" Zhang is 46 years old, a high school degree, and local people in Qingpu. Before engaging in fraud, he had done 8 years of express brothers and worked in zero. In the first half of last year, he brushed a "empowerment tea" sales video at home. He felt that this was a good business, so he contacted a company that sold the empowerment tea through the Internet.
In November last year, Zhang rented a house in Qingpu to start a trap for the elderly in the name of "empowering the tea studio". He established two online and offline sales channels. In the online sales WeChat group, he not only posted a short video explained to the client himself, but also mobilized the person who had purchased tea to help him release the feedback video of advocating effects. And offline, he found a local middle -aged woman in Qingpu to help him promote the efficacy of energy -capable tea.
Zhang's chat record with the victim (Police Picture)
"These are ordinary tea. They all bought from the Internet." Zhang said that in more than half a year, he sold more than 10,000 single tea leaves with sales of more than 500,000 yuan. "There are a lot of customers, and I can find it to buy it offline. There are also WeChat group ordered, so I will send them it."
In order to show the so -called empowerment effect, Zhang specially told the old man who bought tea to meditate and calm down after drinking tea. "It is natural to do this naturally, so some people believe that this tea is indeed effective, they will buy it repeatedly, and it will recommend it to family and friends."
What is even more tip is the "Clearing and Clearing Heritage Skills". "It is to play a Zen music or video to the other party, so that the other party can meditate and meditate. There is no other flower head." Zhang said that it will generally not recommend this service. Old man.
From the perspective of Fang Jian, it is difficult to say how clever such a trap is, but it cannot be said that the blind cat encounters a dead mouse. "At least the masters understand the anxiety of the elderly, grasp the psychology of the elderly, and even know and care about them better than their children."
Complex victim
In addition to "Master Zhang", there are more health products scams are "hunting" the elderly. The victims who are trapped in it are more complicated than what we think. "I don't want to buy it, many times I can't help it." Aunt Jiang, 74, has experienced a variety of health care products sales routines this year. But the paradox is that in the past ten years, she was besieged by a routine again and again, passively or proactively became the pocket. "It may be related to my personality. It is more kind and soft."
Since his death, Aunt Jiang has lived alone in Yangpu all year round, suffering from chronic diseases such as lumbar disc herniation and hypotension. She claimed to feel lonely and did not like to take the initiative to socialize. In order to avoid friction due to different ideas, she also maintained a certain degree of alienation with her daughter. However, she emphasized that she is the leader of the building and the party member. The community activities and organizational life will actively participate, not completely self -closed.
In addition, she is most often linked to various health products lectures, health venues and other occasions. "At first, it was for the effect." In 2010, Aunt Jiang accidentally came into contact with a health care product sales. The other party claimed that the oral solution produced by an American company had a wonderful effect on cardiovascular and cerebrovascular diseases. After a while of lobbying, Aunt Jiang was moving, bought the product, and left her own information. "The oral liquid is 400 yuan a bottle, which is quite expensive. I can't tell whether it is effective."
Since then, more and more health care products have appeared beside her, and three differences will also receive sales calls from various health products companies. There are many sales methods: some ask her to participate in the expert consultation of experts, some invite her to travel in other places, and some invite her to participate in the company's annual meeting ... No matter what name, there is no exception. Buy health products.
"I have a low blood pressure, and many experts invited by health care products will vowed to say that it will be good, but so many products have been tried and have not improved." Over time, Aunt Jiang found that these health products were not too big. The effect is expensive, and there are many health products left in the family.
In recent years, although she has aware of the effects of health products and the industry's usual sales routines, she will still spend tens of thousands of money to buy health products. Once, when participating in a healthy lecture, Aunt Jiang was determined not to buy it. But when the salesman took the tone of begging, it was not easy to render her life, and she couldn't help but buy two products. "That young child said that he had just come to work in Shanghai from other places, and lived on the commission of selling health products. I also sympathized with him."
The last time I bought health care products was early this year, and Aunt Jiang went to a health lecture. In the venue, a medical graduate student claiming to have ancestral Chinese medicine secret recipe introduced some basic health knowledge. After dinner, she also used free acupuncture and pulse for the elderly to accurately diagnose chronic diseases such as low blood pressure. After hearing two "prescriptions" that can help restore health and prevent the recurrence of the disease, Aunt Jiang paid again.
This group of scammers was eventually seized by Yangpu police, and the scam method was also revealed: the accurate diagnosis result was actually the information learned in advance by the person involved. Under the work of the police, Aunt Jiang took back "buying medicine".
The actual ingredients of the so -called ancestors and high -tech medicines are candy (Police Picture)
"I feel that the health products are not bad and they are not bad. It is better than taking medicine. At least it can help me health care and enhance immunity." Facing the experience and lessons of reality, Aunt Jiang's attitude towards health products still has some attitude towards health products ambiguous.
Aunt Jiang did not disclose to reporters' total spending on health products over the years. When asked if she would buy health products in the future, she did not quickly give a clear and determined answer like a previous conversation. After Si Yi, Aunt Jiang said, "I am not very interested in traveling now, and I will not pick up strange calls ..."
Demands ignored
In Shanghai, the anti -fraud publicity of the public security department made waves of waves, and the media also exposed many cases of health care products, but many elderly people are still "obsessed" about health care products.
The reporter visited some deceived old men and found that there were not a few situations similar to Aunt Jiang. In fact, most elderly people know that these so -called health products are not so "magical", but they are still willing to buy expensive health care products. What kind of psychology do they hold? Behind this psychology, what kind of demand is it?
"Entering the elderly, the elderly will face great changes in physiology and psychology. The biggest challenge is how to face death, which will cause anxiety about health." Regardless of whether it is a health care product for the nature of fraud or the purchase of regular medical products, it is essentially a behavior of the elderly pursuing health, and there are corresponding needs behind them. Many fraud cases are essentially a purchase behavior caused by health anxiety.
At work, Shen Yiyi and colleagues found that there are usually two types of elderly people who are deceived. In fact, one type of elderly people do not have any diseases. Often, they just "feel that they are uncomfortable" and suspect that they have a disease. "Occasionally there are individual symptoms, but these elderly people will be particularly sensitive to the symptoms of various indicators of the body. At this time, it may stimulate his motivation to maintain his health, and you will have a purchase behavior."
Another type is an old man who does have chronic diseases. While conducting psychological analysis of these elderly people, he found that the elderly often hoped to use the least money and the fastest time to solve the as much health problems as possible, which just fits the core sales of many health products. "Many health products will promote their efficacy and can control chronic diseases such as hypertension and diabetes. Even if they say that eating, it can solve all problems." Shen Yiyi said that many elderly people will be very excited when they look at the publicity and buy with the mentality of trying to buy. Health products. Once this kind of attempt is started, the trap has fallen. Wang Yuancheng, a police officer of the Hongkou Public Security Branch of the Hongkou Public Security Branch, who is investigating the case of health products fraud cases, noticed that in the past two years, health care products are usually used to use cutting -edge emerging scientific research terms, which further confuses the elderly. "When the elderly face a lot of fresh nouns describing health products, it is actually difficult to really understand, that is, it feels that this thing is very advanced ', which exacerbates the psychology that the elderly are willing to try."
What needs to be noticed is that in real life, many children often use simple and rude "unclear minds" to cover up the elderly's anxiety about health. Just like the algorithm woven into a "information cocoon house", the lack of communication and communication is also separated from different worlds.
"On the surface, the old man is facing medical problems, which is essentially psychological problem." In Shen Yiyi's view, behind the health anxiety of the elderly, there are many social problems. In the outpatient clinic, he and his colleagues found that many elderly people's fear of death came from many regrets in life, and some elderly people were dissatisfied with the current family life, and various anxiety manifested as dissatisfaction with health.
"The elderly in China often have a characteristic. When they have emotional problems, they are not expressed through language, but instead use the symptoms of physicalization to express their emotions through physical discomfort." Say.
There are often many family factors behind this emotion. For example, after the retirement of the elderly, the old social exchanges were lost, and the source of value obtained by value will have a strong sense of frustration. Essence
Two protection barriers
In recent years, health care products have become increasingly increasing, and its strike and governance have increased. Beginning in April of this year, the public security deployment has carried out a half -year concentrated crackdown on old fraud, and health care products are the focus of attention. Under the situation of high -pressure strikes, although the market chaos is effectively curbed, the hidden dangers of chaos and some deep -seated problems still exist.
Obviously, the routine of scammers is constantly "updating and upgrading", and the development of e -commerce and social platforms has also extended the tentacles of scammers. From the perspective of senior anti -fraud police, there are relatively fixed core routines under the varies of changes. Comprehensive police's experience and research and judgment analysis, the main five routines of health care products fraud gangs —
Routine 1: "Free service", providing the elderly with various trials, trials, free massage and other services, and also fake certain official institutions for free medical examinations. The elderly participated in their health lectures for sales activities, and then sold health products;
Routine 2: "Family Public Relations", through the booing and warm -up, and even accompanying chatting through the three forks, obtain the trust of the elderly.
Routine 3: "Feedback", please participate in free travel and free medical examinations. On the one hand, the elderly feel intimate, and on the other hand, they also tell the elderly to be suitable for these products;
Routine 4: "Exaggerate the curative effect", usually confuses health foods with medicines, says that it is a "magic medicine" that treats all diseases. Some so -called "magic medicines" can not even talk about health foods, which are ordinary foods;
Routine 5: "Appears", arrange "patient representatives" to appear on the stage when holding a lecture, or use the information mastered in advance to pretend to be on -site diagnosis, and finally let the elderly pay for it.
Similar routines have been repeatedly mentioned in various anti -fraud propaganda, but they have troubled the regulators in a time: Is this a sales method or a fraud? At the same time, the supervision of health products involves many departments such as food and drug supervision, industry and commerce, urban management, and public security, and involves many links such as administrative approval, market supervision, and law enforcement punishment. It is another test to form a supervision joint force.
On December 30 last year, the "two highs" jointly issued the "Explanation of Several Issues on the Application of Laws to Harmly Harmony Food Safety Criminal Cases", which requires severe punishment to harm the "one old and one small" food safety crime. In response to the behavior of "health care products", the "Explanation" clearly stipulates that if such crimes are implemented and conforms to the crime of fraud, they are convicted and punished in accordance with the crime of fraud to provide direction and support for judicial practice. This year, thunder attacks on special operations of pension fraud nationwide, from the central government to local departments to cooperate, formed a combination and closed loop of rectification, and achieved remarkable results.
In addition to establishing a macro -level overall protection barrier, the psychological barrier of the elderly also needs to be repaired. "In general, anxiety needs to be dissolved, and the lack of security needs to be failed." Shen Yiyi said that the most simple and difficult method is to accompany and communicate. Self -worth.
Liberation Daily · Shangguan News Original manuscript, reprinting without permission
Author: 桦 作 作 作
WeChat editor: Antong
School pair: CP
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