The Hangzhou Community Newspaper Box is shocked by the "legendary party"?These things around you are dedicated to the elderly!See them to do this ...
Author:Daily Business Daily Time:2022.08.09
Open the box, pick up newspaper letters, access box doors ... This was one thing that many citizens must do in the morning or after getting home from get off work. Nowadays, under the impact of modern communication methods such as telephone and network, traditional communication methods have gradually become deserted, and many reports in the community have become "furnishings".
"Full Witness" visited many communities in Hangzhou and found that some old -fashioned communities showed obvious aging and rust signs, and some even turned into "trash cans", which was full of various advertising bills. More importantly, these small advertising information is really difficult to distinguish. If residents choose services, they may be deceived.
What's in the community report?
Time: 12:20 on August 3
Location: Mercury Pavilion
At noon on August 3rd, every reporter found that a lot of small advertisements were stuffed in the report box at the gate of the unit building in the Mercury Pavilion. The presentation of the world, the secret of decrypting the longevity "" one pass through the hundreds of people, except hundred diseases "and other copywriting, open the booklet, which is the" XX Yanling Pill ", which can cure hypertension, heart disease, rheumatism, diabetes, diabetes, diabetes, Waiting for chronic diseases, "Expert Interpretation" and successful cases are also stated.
In addition, there are many advertisements in the reporting box in this community, such as "a generation of famous doctors developing strange national medicines", "black 'small pills'' five eye diseases," "specially for Chinese men The development of 'xx pill' "and so on, the copywriting is very exaggerated and explicit.
Time: 12:10 on August 3
Location: Xuan Tan No No. 8
At noon on August 3rd, every reporter saw the traces of "psoriasis" that was cleaned up outside the residential building of Xuantan Lane 8th, and there were still many small advertisements in the inside. Among them, there is an advertising color page that says "New City Ancient Town One Day Tour" on this order. Selenium -rich rice+1 case of oligosaccharide eggs hanging noodles. On the same day, each reporter called the registration call on the advertising list and asked if they could receive the above items. The staff said that they could receive it after the registration was successful, but the current event has ended. Time: 14 o'clock on August 4th
Location: Dingqiao Lanyuan
On the afternoon of August 4th, every reporter came to Dingqiao Lanyuan, Lailan Yalu, Huancheng District, and saw some open news boxes in the open newspaper. The property staff said helplessly that they could not help these advertisements. The access control in the community was relatively loose, and occasionally someone came in to put in advertisements.
Time: 12:32 on August 3
Location: Huang Qinyuan Community
At noon on August 3rd, every reporter saw that there was a report box in front of each residential building in the Emperor Qinyuan Community. Most of these newspaper boxes were locked. In several open news boxes, they were lying in the advertising color page lying inside. Such as repairing air conditioners, one -day tour of ancient town, hot enrollment of swimming training. The residents of the community told each reporter that the community report box had long been abandoned and few people used.
Time: 16:56 on August 2nd
Location: Rouge New Village
On the afternoon of August 2nd, every reporter found that the newspaper box was full of small advertisements at the entrance of the Rouge New Village Community Unit Building, with commodity coupons, housekeeping service advertisements, and publicity advertisements from some pension institutions. Bad remote control.
Time: 14 o'clock on August 8th
Location: No. 2 District, Cuiyuan New Village (North)
On the afternoon of August 8th, every reporter was full of the resident unit in the second district of Cuiyuan New Village in Xihu District, and found that many newspaper boxes were not locked here. Every reporter opened one of the newspaper boxes. For example, some pension -avoiding summer "experience cards" and "Yikang life" Chinese medicine health guidance manuals, etc. Open the "Yikang Life" Chinese medicine health guidance manual, which is the promotional advertisement of the "XX capsule" product. Its copywriting claims that 9 major chronic diseases such as diabetes, heartblading cerebrovascular disease, insomnia, and prostate patients have special effects.
What is the "Survival of the World" in the advertisement?
Through the information on the information on the advertising form of the above community report, each reporter found that "the presence of the presentation, decrypting the secrets of longevity" and "Yikang Life" Chinese medicine health guidance manual, the "sense of existence" of these two manuals is very strong, Almost every report box has their figures, and the product purchase address promoted on these two manuals is the same pharmacy.
On August 4th, each reporter came to the Songyuan Da Pharmacy Pharmacy, located at 105, 105, Jianguo North Road according to the address on the two manuals. The pharmacy is not large. There is a counter staff in it. Every reporter took out an advertising book and said that when the product wanted to buy the product in the advertisement, the counter staff took out two products, one called "XX Yanling Pills" Word xxxx336), a "XX Capsule" (National Medicine Quay XXXX5354).
On the outer packaging box of "XX Yanling Pills", its functions are written in the words: solids, nourishing yin, nourishing yin, nourishing marrow filling, strong muscles and bones. The staff at the counter told the reporter that the product was priced at 999 yuan, there were 10 bags in a box, one bag per day, one box can be eaten for 10 days, medicines are similar to dripping pills, three boxes are a course of treatment. The price of a course of treatment is 2999 yuan, the product is currently doing a discount event for buying two get one free.
On the outer packaging of "XX Capsules", its attending function writes the words regulating systemic metabolism, restoring cell vitality, and improving cardiovascular function. The counter staff said that the price of a box of this product is also 999 yuan, which can be eaten for 30 days, which is also a course of treatment.
When asking the differences between these two medicines, the counter staff told each reporter that the main role of "XX Yanling Pills" was to clear the blood, alleviate the pain of the lumbaric acid legs of the elderly, and achieve the effect of treating chronic diseases. "XX Capsule" is mainly to improve the metabolism of cells and achieve the effect of treating chronic diseases. During the inquiry process, the counter staff repeatedly emphasized that these two medicines are drugs instead of health products.
Each reporter found the same product on the website of the State Food and Drug Administration based on the name of the "XX Yanling Pills" and the national medicine quasi -name approval. The outer packaging on this e -commerce platform is different. The same specifications, a box of a box of 4.3g*6 bags is 32 yuan, which is 999 yuan for a box of 4.3g*10 bags in the Song and Yuan Da Pharmacy. The price difference between the two is very different. big.
Subsequently, every reporter asked Director Yang of the three hospitals of Hangzhou to ask the attributes of these two products. Director Yang said that it is necessary to see whether a product is medicine or health products. All medicines for taking must be marked with "Chinese medicine", otherwise it is non -drug. Non -drugs such as health foods and foods have no above signs. They use "national food and health characters", "healthy food", "health food certificate" and "health -consuming characters".
It is understood that the drug approval of the Chinese medicine quasi -word is divided into the following types: "Chinese medicine quasi -character H, S, Z, B". "Chinese Medicine Quanda H" is chemical drugs; "Chinese medicine quasi -word S" is biological products; "Chinese medicine quasi -word Z" is Chinese medicine; creamy pills such as cream pills in pharmacies, regardless of the extraction process, whether There are non -toxic side effects, all of which are "national medicine quasi -word Z". "The above two products are marked with 'Chinese medicine quasi -word Z', which should be a Chinese medicine, which may have a certain health treatment effect on some diseases. Chronic diseases' '"real testimony, one medicine treats the disease and the whole body is easy to clear the five poisons, live cells, 10 years of cerebral stalk miracle recovery', which may exaggerate the efficacy. This is a violation of the advertising method." Director Yang Yang. "Director Yang Say.
How do these "small advertisements" enter the community?
Every reporter found in the visit that many old communities in Hangzhou were relatively loose, and foreign personnel could enter and exit directly. The property staff of Dingqiao Lanyuan told each reporter that Dingqiao Lanyuan was delivered in June 2009. At the beginning of the completion of the community, there was a report box under each building. Property staff is still maintaining due diligence. Regarding some small advertisements in the box, the property staff said that the access control of the community was relatively loose. Occasionally someone came in to advertise, and they could not help it. "There are also some owners who call them on the Internet to unlock and pass through the sewer. They will also submit advertisements to the owner's report after they work. There is no way to control this." Dingqiao Lanyuan's property staff said.
It is understood that the owners living in commercial housing communities are much less. Mr. Jiang, a citizen who lives at No. 108 Wenhui Road, said: "There is basically no small advertisement in our community report box. Because of the epidemic, now the community has an entrance and a security guard. It will not be released. "In addition, in Mr. Jiang's view, there are many young people living in the community, strong personnel, and not the target masses of small advertisements.
Market Supervision Department:
The advertising law does not make a clear rule for the enforcement of the enforcement
Residents found that the content of the advertisement was suspected of illegal, please report it in time
Each reporter consulted the relevant persons of the Hangzhou Market Supervision and Administration Bureau on the advertising issue. The other party said: The market supervision department has paid a long time of paying attention to the situation of reporting the advertisement. Sending printing advertisements to the residents without the consent or request of the parties may be suspected of sending advertisements and advertising content illegal acts illegal.
According to Article 43 of the "Advertising Law of the People's Republic of China", any unit or individual may not send advertisements such as houses, transportation, etc. without the consent or request of the parties, nor can it be advertised to it by electronic information. Article 63 stipulates that if an advertisement will be sent in violation of Article 43 of this Law, the relevant departments shall order to stop illegal acts and fined the advertisers for 5,000 yuan to 30,000 yuan. However, whether the residential letter box can be regarded as an extension of a residential or residential house, there is still a certain debate. At the same time, the advertising law has not made clear provisions for who's law enforcement, leaving local governments to make specific regulations. The newly revised Zhejiang Advertising Management Regulations and the local regulations and government regulations of Hangzhou have not yet provided regulations on relevant departments.
It is understood that the "Wenzhou Civilization Behavior Promotion Regulations" implemented by Wenzhou City from January 1, 2019 stipulates that if they send advertisements to the house without consent or request Fined fines below 10,000 yuan.
Relevant persons from the Hangzhou Market Supervision and Administration Bureau also said that the advertisements of illegal printing in Hangzhou Community reporting boxes are basically concentrated in drugs and health food advertisements. Organize health lectures, attract consumer populations, and achieve sales purposes. When consumers encounter such advertising by sending printed materials through the report, they find that the content of the advertisement is suspected of illegal, and they can report to the market supervision department by calling the 12345 hotline phone or Zhejiang government service network.
Reporter's note
The target of the newspaper advertisement is very clear, it is easy to achieve effect, and it will not be noticeable. Right now, although the "black advertisement" of the residents' reporting box has not caused serious consequences like "telecommunications fraud", we must prevent problems before they occur and eliminate it as soon as possible, and return it to the peace of the residents and the harmony of the community. At the same time, "Full Witness" also reminds everyone that you can go to the box to clear the garbage in the box, don't let some of the true and false advertisements be organic. If the content of the advertisement is suspected of illegal, please report to the relevant departments in time.
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