Shanda Start | China's Fifth OTC Brand Propaganda Month will innovate and glory!

On August 5, 2022, the launching ceremony of the "Fifth OTC Brand Publicity Month of China" was held in Nanyang, the Holy Holy Hoor, which means that the monthly promotional event of the brand has officially begun.

This event was sponsored by the China Anti -prescription Drug Association, China Medical News Information Association, and Xinhuanet client "Xinhua Health", co -organized by Ali Health, Xinchao Media, Sandy Brand Consultation, and Liuli Culture. Xinhuanet's client "Xinhua Great Health", Phoenix.com, and Sina Weibo live broadcast the whole process of the start of the conference.

Time, years like shuttle, five years of cultivation, fruitful. In response to and practicing the national brand strategy. Since its opening in 2018, the Chinese OTC brand propaganda month is the fifth year since it is held every year. Over the past five years, the Chinese OTC brand propaganda month is realistic and refined, with national authoritative media, showing the strength and quality of the OTC brand, with hundreds of millions of high -quality voices, spread the ideal and beliefs of the OTC brand. This year's propaganda month is based on the theme of "escorting public health and keeping with assured brand". By building an authoritative, fair, and fair OTC publicity platform, we gather multi -party forces to enhance the influence and competitiveness of the Chinese OTC brand, and for the pharmaceutical industry Healthy development of shoulders. Use the power of the brand to convey the firm confidence of China's pharmaceutical and health undertakings, and use the brand's responsibility to help the booming development of the Chinese pharmaceutical industry.

In this meeting, more than 20 pharmaceutical brand companies gathered together to talk about a new pattern of Chinese OTC brand development to witness the new vitality of the Chinese OTC brand. The meeting invited industry authoritative experts, industry leaders, representatives of OTC brand enterprises, and chain and media representatives to explore and exchange OTC brand innovation -driven and digital marketing, and work together for the continuous health science and technology progress of the industry.

The invited leaders and guests who attended the event: Shao Mingli, the former director of the State Food and Drug Administration, Liu average, chairman of the Chairman of the Chinese Brand Construction Promotion Association, chairman of the consultant group of the National Standard Organization Brand Evaluation Technology Commission, and the original director of the National Standard Committee Bai Huiliang, the former president of the Association and Director of the Expert Committee, Li Xinzhang, a second -level inspector of the Henan Drug Administration, Zhang Wei, chairman of the China Drug Administration, Cai Renjie, former party secretary and director of the Hainan Medical Security Bureau, and the original Henan Food Zhang Yuxin, Director of the Medical Supervision and Administration Bureau.

The organizers, the co -organizers, the leaders and guests of the support and executive unit of the event are: Zhang Jixiang, president of the China Medical News Information Association, Chen Yanwei, vice chairman of the China Medical News Information Association, and Shen Jingwang, vice chairman of the China Medical News Information Association , Qiu Huawei, chairman of the China Anti -prescription Drug Association, Chairman of China Resources Sanjiu, Ruan Hongxian, chairman of the China Anti -prescription Drug Association, Chairman of Yixintang Pharmaceutical Group, Ma Xiangshu Wang Ao, vice chairman and secretary -general of the Association, Ye Jianhua, vice president and secretary general of the China Medical News Information Association, Zhu Jian, vice president of the China Anti -prescription Drug Association, Li Yao, director of the Marketing Professional Committee, Xiao Wenbin, Director; Chairman of Zhendong Health Industry Group Li Anping, Chairman and General Manager of Zhong Jingwan Pharmaceutical, Sun Feng, Xu Keyi, general manager of Bai Yunshan and Huang Chinese Medicine, Li Nan, general manager of Xinchao Media Business Network, when the "Big Country Brand" joint producer-when will the chief producer Yu, Yang Ming, deputy general manager of Central Broadcasting and Television's General Taiwan, Yang Ming, Zhang Bing, executive producer of the Central Film "New Age of Dreams", Shao Xudong, chairman and general manager of the "Medical Economic News", and Zhu Ying, deputy general manager of Sina Ai, Ge Jin, general manager of Yifeng Pharmaceutical, Guo Ping, Assistant to People's Daily, People's Daily, and Zhang Jiming, chairman of Sandy Brand Consultation.

Shao Mingli, the former director of the State Food and Drug Administration, delivered a speech: Nanyang's strategic goal of creating "Global Chinese Medicine Holy Land, National Traditional Chinese Medicine Highlands, and National Traditional Chinese Medicine Capital" is achieving. Essence Drug safety is related to the health and life safety of the people, and economic development and social stability. Strengthening brand building in the pharmaceutical industry is conducive to promoting the transformation of economic power to economic power, conducive to meeting people's higher -level material and cultural needs, and promoting the Chinese national culture.

Liu average of the chairman of the Chinese Brand Construction Promotion Association said that today the world has entered the era of brand economy, and the international market has risen from price competition and quality competition to brand competition. Building a number of world -class OTC brands with international popularity and reputation, it is of great strategic significance for promoting Chinese brands to the world and help to accelerate the construction of a new development pattern of domestic and international dual cycles.

Li Xinzhang, a second -level inspector of the Henan Drug Administration, said that people's health is the basis for the progress of social civilization and an important symbol of the prosperity of the nation and the prosperity of the country. Drug safety responsibility is more important than Taishan and is the biggest of the country. Holding the China OTC brand propaganda month is of great significance to ensure drug safety and promote industrial development. As the regulatory authorities, they will strengthen exchanges and communication with industry associations, news media, and pharmaceutical companies, cooperate and cooperate with each other, and strive to build a pattern of co -governance of drug safety society.

Zhang Wei, president of the China Pharmaceutical Supervision and Administration Research Association, proposed that with the rapid development of China's economy and society and the improvement of consumer self -treatment level, the types and quantities of OTC drugs in my country need to match the increasing demand of consumers. Under the wave of transformation of biomedicine today, the brand building of pharmaceutical companies has shifted from the competition of product quality and services to higher -stage capital and corporate fate. Qiu Huawei, chairman of the China Anti -prescription Drug Association and chairman of China Resources Sanjiu, said that the brand is one of the core competitiveness of the development of each industry and even the country. The Chinese government has always attached great importance to brand building. Essence After more than 20 years of development, my country's non -prescription pharmaceutical industry market has reached 260 billion yuan, promoting brands, and helping the brand growth of large health enterprises. Since the official launch of the "China OTC Brand Publicity Month" since 2018, after five years of exploration and efforts, it has achieved extensive influence in society and has become one of the important brand propaganda activities in my country's pharmaceutical industry.

Ruan Hongxian, chairman of the Rotating President of the China Anti -prescription Drug Association and the chairman of Yixintang Pharmaceutical Group, said that as a non -prescription pharmaceutical industry that is closely related to self -care and self -health, the brand is a contract. And the longing and pursuit of health. I believe that with the joint efforts of associations, brand companies, chain pharmacies, and industry media, the Chinese OTC brand will definitely get more and more consumers' love and make greater contributions to mass health.

Shen Jingwang, vice chairman of the China Pharmaceutical News and Information Association, proposed that OTC is a drug that consumers can buy by themselves. It has its special characteristics. The OTC industry calls for the birth of more high -quality brands and benefit the health of the people. Through brand dissemination, let OTC brand medicines enter millions of households, so that more people can understand the knowledge of safe medication and contribute to the construction of pharmaceutical brands.

Ma Xiangshu, the operation director of Xinhuanet client "Xinhua Health", said that he hopes that the authoritative mainstream media can work with the association to jointly clinically front -line experts to confuse the public to buy OTC drugs to be confused. The scientific bridge, provides a passage for the publicity and improvement of large health products for the whole people, provides a channel that allows the people to recognize and recognize authority, spread positive energy, promotes good medicines, brighten big brands, and allows high -quality drugs in the world to benefit more Chinese people.

Sun Feng, chairman and general manager of Zhongjing Wanxi Pharmaceutical, said that the OTC brand propaganda monthly activity has built a platform for the enterprise, created an opportunity for consumers, built a new pattern of OTC brand development in the new era, opened the OTC brand development The new journey, OTC brand construction, is a magnificent project "always on the road", with a long way to go. This year is the fifth time that Zhong Jingwan Western Pharmaceutical participated in the OTC brand promotion month activities. Each event brought new thinking, new methods and new growth to the development of Zhongjing brand.

The meeting was fortunate to invite Zhou Maojun, a professor and doctoral supervisor at the School of Journalism and Communication of Wuhan University to share the report of "Technical, Data and User Insight: Key Elements of Digital Marketing: Key Elements of Digital Marketing" from the professional perspective of academic discussion. The deep connotation, proposed that technology is the leader of the digital marketing era, the data is the most important production factors of the digital age, and the user insight is the starting point of digital marketing. It specifically analyzes the impact of digital marketing on the advertising marketing market and traditional advertising agency companies. Digital transformation ideas.

Wang Ao, vice chairman and secretary -general of the China Anti -prescription Drug Association, briefly introduced the innovation and content characteristics of China's fifth OTC brand promotion month. This year's OTC brand propaganda month continues the results of the first four activities, conforms to the Internet trend, innovate to integrate media resources, and in the field of new media, combined with new laws of information dissemination in the new era and the new laws of people acquiring information changes, adapt to new trends, new changes The characteristics of carefully planning and propagation on the basis of the originality will be fully promoted to maximize the effect of activity dissemination in terms of expansion and depth, and the spread of the "Fifth OTC Brand Promotion Month" event will be pushed to its peak value.

Yang Ming, deputy general manager of the Central Radio and Television General Taiwan, shared the theme report of "Chinese Brands in the Voice" from the perspective of media people. During the development period, the sound has unique marketing value. Broadcasting is still one of the most trusted and widely used media in the world. The sound IP has the power of beyond imagination and multiple value.

Promoting brands and cultivation brands is also inseparable from new media and integration media platforms. Li Nan, general manager of Xinchao Media Business Network, made the theme sharing of "Innovation Digital Media ･ Detoning the main battlefield of the community". Where to be; where is the user's eyeballs, the core idea of ​​corporate advertisement is. Community media is an important channel for establishing and expanding brand cognition. It can effectively combine consumers' life trajectory, better reach target users, and achieve brand marketing value.

Time running, time and space jumping, and historical wheels are the unable to reverse the hourglass. Five years, for the propaganda month of the Chinese OTC brand, it ushered in a new starting point.

This event specially prepared a special session. When Shao Mingli, Liu average, Bai Huiliang, Li Xinzhang, Zhang Wei, Ruan Hongxian, Zhang Jixiang, Ma Xiangshu, when the 10 leaders, and Ge Jin came to the stage to hold the launching ceremony, shining The golden sand fell slowly, and the guests on the stage light up the lighting hourglass, like the fire of shining stars. On this China ’s fifth OTC brand promotion month, it was also the fifth anniversary of the promotion of the Chinese OTC brand. As a souvenir, the fifth OTC brand propaganda monthly promotion month is a souvenir, and the guests are given to the conference guests. The unique creativity is enjoyed and praised. This event has also been received, people, Yifeng, Shuyu civilians, Jianzhijia, Yan Xitang, Jiuzhou Pharmacy, Yikang Pharmaceutical, Zhang Zhongjing Pharmacy, Northeast Pharmacy, Shenzhen Ruicao Hall, Qingdao Tongfang Pharmaceutical A number of medical chain leaders such as industry and Tang people, and the blessings sent by video in the form of video, fully reflect the co -building brand of industry and commerce.

In 2022, the Fifth OTC brand promotion month in China is based on the application for the company's registration. After comprehensive review by the experts of the special committee, it is finally determined that Bayer Pharmaceutical, Beijing Tongrentang, Baiyun Mountain and Yellow Chinese Medicine, East Ejiao, Dain Pharmaceutical Industry, China Resources Sanjiu, Kang Enbei, Landy Pharmaceutical, Li Jie Shi · Guilong Pharmaceutical, Lingrui Pharmaceutical, Shanghai Johnson & Johnson Pharmaceutical, Shang Pharmaceutical Xinyi, Su Kean Pharmaceutical, Suzhou Tianlong Pharmaceutical, Yiling Pharmaceutical Industry, Yiling Pharmaceutical Industry , Zhendong Group, Chinese Medicine Holdings, Zhongjing Wanwan Pharmaceuticals, Sino -US Sons, Central Asia to Baopao Pharmaceutical, 23 products brands in 21 companies are shortlisted. Released with brand certificates. Ye Jianhua, vice chairman and secretary -general of the China Medical News Information Association, led the selected representatives of the selected brand enterprise to read the "Chinese OTC Brand Enterprise Social Promise" and sent a joint oath to the society to send the OTC brand enterprise.

The Chinese OTC brand propaganda month In this era of rapid changes, we strive to play the extreme from multi -dimensional. In the process, the pursuit of online communication and offline activities are consistent. The third session began to enter a series of activities of the community health trip, which is closer to the people of the society, and has accumulated for many years. It has dedicated a feast for the people of the society in the health field.

Five years of struggle, only competing for day and night, the brand's business cards, writing the Chinese OTC brand's five -year storm, a product of a product, telling the Chinese OTC brand's hard work in the past five years. In 2022, the fifth OTC brand propaganda month will continue to work hard to achieve the desire and original intention of "escorting public health and keeping assured brand"!

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