Internal and outer connectivity, future journey of digital patients managed | live broadcast

On July 28, the fourth issue of the "Digital Digital Transformation of Medicine Digital Transformation" planned by Jianzhi Bureau and JD Health held the fourth issue: "digital+medical treatment, born for patients."

The Secretary -General of the Association of China Junior Health Care Fund Social Uniforms Liu Xiaopeng, and the two guests of Gao Rong, Vice President of China Business and Retail Business, participated in the discussion and discussed the problems of drug supply and digital medical treatment in the background of the new crown epidemic. Essence The live broadcast was chaired by Fan Jing, head of the Digital Marketing Department of JD Health Medicine.

Since the new crown epidemic, temporary management and control measures have become effective measures taken by many cities to prevent the spread of large -scale proliferation of viruses. However, the temporary "static" has made some patients normal medication.

Liu Xiaopeng: "Many patients involved in drug assistance projects cannot go to the next -point hospitals and pharmacies to take medicine. During the epidemic, we found that the demand for digital medical management has risen rapidly."

It was also during this period that digital patients' management began to play a role. At the beginning, pharmaceutical companies did only integrated drug supply information for patients, and the patients contacted the pharmacy to collect medicine by themselves. But later, the Internet played an increasing role.

Gao Rong: "The information platform has gradually extended drug transportation, distribution and other businesses. For prescription drug companies, it is equally important to touch patient products, service reach, and information reaching information."

Liu Xiaopeng: "Patients in the context of digital medical treatment are actually a industrial ecology that can be extended, covering multiple scenarios such as examination, health management, and even normalized nutrition management."

Guests believe that digital disease management is not only a bunch of hardware, but also reflects the management concept of patients behind technology.

Gao Rong: "The psychological state and lifestyle of patients with chronic diseases have a very important impact on the progress of the disease. In the past, the attention of this area can only rely on professional manpower, with limited coverage; in the future, big data and artificial intelligence may provide more ideas to provide more ideas , Cover more patients with low cost. "

Of course, the management of patients in the context of digital medical treatment is still in its infancy, and many problems still need to be resolved, and the row is far away.

In the future, the focus of patient management, guests believe that they should be placed on the connection between patients in the hospital and outside hospitals. At present, patients in the hospital can enjoy timely and professional information and treatment, but after discharge, many services cannot keep up.

Gao Rong: "This involves a number of links such as hospitals, out -of -hospital service providers, patients, and their families. How to shape and optimize a new set of processes is where digitalization can show skills."

Digitalization of medicine has now entered the deep water area, and large factories have performed fists to explore the best practice. "The second half of the medical digital transformation of the three people's medicine" is led by Jingdong Health, inviting the big -known manufacturer leaders, KOL, and the number of professional managers participating in the multiplayer dialogue column, through "serious" and " Unreasonable "multi -person dialogue, colliding with deep and insightful views; starting from value -oriented, creating a feast of the thinking of the digital marketing circle of medicine, and output the real useful content.

This series of columns will summarize past efforts and phased results, and propose future development trends, mainly focusing on the following four directions:

【Combat Sharing】

What is the actual effect of the digital transformation work carried out by pharmaceutical companies? Specifically, analyze the innovative projects and cases to explain how to form industry benchmarks and leaders?

【Innovation Leading】

Focusing on the "dual -core" group of doctors and patients, for pharmaceutical e -commerce or Internet medical companies, can it propose new digital ideas and new solutions in the new period, which not only in line with the characteristics of the pharmaceutical industry and can produce practical results?

[Value co -creation]

From pharmaceutical companies, medical representatives, doctors, patients, to digital transformation providers, from the perspective of different participants, what are the values ​​of the digital transformation of medicines?

【Future Trends】

From the model and form of digital marketing, with the help of Internet hospitals, doctor -patient platforms, pharmaceutical e -commerce, etc., how do you break through the current situation and bottleneck of each form? Combining the advantages and resources of all parties in the industry chain, what is the future development trend of the digitalization of medicine?

Jianxian Bureau is a strategic cooperation agency in this series of columns, so stay tuned for the content of the follow -up column!

Writing | Guyue

Operation ｜ Valley

#Jingdong Health ## Digital Medication ## Hospital ## Patient#

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