Two or three people participate, almost 100,000+, the secret of the explosion is actually it

Original: Chen Ying

Since the beginning of this year, Tianjin, Shanghai, Changchun, Beijing and other places have successively launched a new crown pneumonia. The media reported the progress of the epidemic through various forms.

Among them, a report method has attracted the attention of the media tea meeting. Generally, only two or three people participate, but almost 100,000+.

What kind of product has such traffic? Do you have experience that can be copied?

In mid -June, the media tea party dialogue to the Beijing Daily's Weibo WeChat editorial editor editor, Zhang Li, Jinyun Yueyen Center planned Wang Cong and Jiefang Daily reporter Lian Junxiang to learn from the trader.

Based on user -oriented, small graphics play a big role

Late at night on March 14th, in the online car row itinerary

A passenger asked his counterpart: "Do you still release the latest community control map of Tianjin today?"

Answer: "Of course updated, but it may be a bit late. Many areas have to confirm. Especially in rural areas, the map shows less and it is particularly difficult to draw ..."

The driver's master heard the dialogue and issued a question, "Do you usually paint that map? I have to see which community is blocked every day. I sent a screenshot to my colleagues and remind them of the detour. It is really useful. It is really useful. Thank you, it's hard! "

This is a conversation between a reporter between the driver of the online car and the Jinyun Yuexin Center.

Wang Cong, the planner of the Jinyun Yaowen Center, is one of the parties. As the trader of the "Tianjin related epidemic control scope", he heard the words of the driver master, Wang Cong was warm in heart, "those nights that stayed up late were not disappointed." Essence

"If you can know the specific location of the epidemic control scope of control."

"If you can have clearer photos."

Talking about the original intention of product planning, Wang Cong bluntly paid attention to the actual needs of netizens. In the mentality of answering doubts, he opened the creation of a series of analytical reading works, and continuously optimized according to the needs of netizens. "Our purpose is to allow netizens to understand the latest community management and control scope of Tianjin more clearly and clearly."

So far, the scope of the Tianjin 3D epidemic control has been updated for more than 3 months. This product with distinctive user consciousness has also been actively feedback from netizens. As of June 6, Jinyun WeChat public account published a total of 56 tweets, with a total of more than 40 million people, of which more than 40 works on the Tianyun WeChat platform only exceeded 100,000+.

With the same original planning report, the Beijing Daily that helps the masses is also very different. The difference is that the Beijing Daily focuses on the trajectory of the infected person's association, and the way of presenting the mind map is used.

"'Infertile -related trajectory diagram' responding to readers' concerns in a timely manner, and also providing readers with 'self -check guide'." Zhang Li, editor -in -chief of Beijing Daily Weibo WeChat editorial department, told the media tea. Complicated and hidden, it is necessary to delete it simplified and highly refined. "Mind maps are a good form, which can simplify and penetrate the complicated and scattered flow information, and make the virus spread chain the most intuitive and concise."

The Beijing Daily has continued to launch a series of thinking maps of the "Infertile Association Tracks" from March 9. So far, 60 copies have been released, and 51 posts have been on WeChat public account 100,000+tweets.

"Wait a night picture!"

"You must read every night, and you feel that the day is practical after reading it!"

Although the "trajectory of the infected person" has been updated in the early morning, the Beijing Daily's backstage always poured into many messages, and many readers such as late at night have become the driving force for the continuous update of the "two -person group" of the thinking map.

Similar to the above methods, the Jiefang Daily used the "one picture to understand the epidemic" to be familiar with it. Regardless of the situation of the infection of the transmission chain in the Xi'an epidemic in 2021, or the situation of the national epidemic in January this year, this form of reporting was applied.

In the view of Lian Junxiang, a reporter from Jiefang Daily, the form of "one picture" can be intuitively and concisely reflecting the current situation of the epidemic. Through a simple line chart, readers can understand the trend of the development of the epidemic, the spread, the area involved in the area involved Essence "Integrate this information in a picture for everyone to read, one plan to the end, improve reading efficiency, and alleviate the anxiety of users because of the epidemic."

Today, "One picture reads the situation of Shanghai's this round of epidemic situation" released by the Jiefang Daily (some screenshots)

Actually, reports such as thinking maps and 3D management control maps with distinctive user consciousness have been affirmed by all parties. Central media have reprinted and readers have praised the trend. Many users even "wait" late at night.

How did the explosive model produce?

Little pictures leverage the huge traffic. How do these media do? What are the secrets of the production process?

1. Process production

"The trajectory diagram of the infected person is essentially a diagram method to translate the professional and complicated flow information 'translation' to reduce the development of the reader's understanding of the threshold." Disassembling into three steps -"collection", "deciphering" and "decoding" of flow information.

The "collection" session should keep an eye on the release ports of the Municipal Health and Health Commission, the municipal illness and control, and the centers of various districts and the disease control of various districts and the press conference of the epidemic prevention and control work. "Cross verification of the status of time nodes and infected people involved in different departments, and repeatedly verify the accuracy of information." Tension reminded.

"Breaking the decipher" is the core link. The flowing information is summarized, refined, and integrated, and eventually "deciphering" a clear and tight virus transmission chain. Among them, the biggest difficulty is that the flow information comes from different departments, with different degrees of details, and different statistical time nodes. The most critical communication node is produced. The "Correlation Track Map of the Epidemic infection" released by Beijing Daily this morning

"Decodation" is to visualize the information from "deciphering"

First of all, the main basis of the infected person's association as the drawing chain. Each infected person represents a joint node on the spread chain, and it can also be used as a new communication chain;

Secondly, the basis for the classification and integration of multiple transmission chains and multiple infected people is used to highlight the place where the infected person's residence, working place, and the key location of the clustering epidemic are highlighted on this basis. Risk points to make it have the practical function of "risk point self -check";

Finally, different colors represent different types of infected people, such as previous infections, new infections, returnees, and high -source people with virus sequences, etc., to show the different types of virus transmission paths and the development of epidemic conditions.

In addition, there are also interesting details in the "Infertile Trail Association", such as the "China Good Neighbors 218" who waits for the transfer of more than a dozen hours of the car. Comment.

2. Cooperate with the external brain

In Jinyun, the production of 3D epidemic control maps is inseparable from the outer brain -Tianjin Surveying and Mapping Institute Co., Ltd.. Wang Cong said that the control diagram was mainly formed by a member of the new media group of Jinyun Yinwen Center with the Digital Epidemic Prevention Group of the Surveying and Mapping Institute. The prototype of the two -dimensional and three -dimensional map was drawn by the surveying and mapping institute, and Jinyun was compiled and made into the final finished product. During the period, when the houses in the villages and towns or the community were not clear enough and needed to communicate with relevant staff, two other reporters by Jinyun assisted in verification.

3. Make good use of personal advantages

Lian Junxiang, who graduated from the Communication major, made full use of his professional advantages and greatly improved the efficiency of graphics. "I am mainly responsible for the collection and cleaning of data. In order to ensure the timeliness, Python is generally used to clean up the data. The code written in advance is used to convert the daily epidemic manuscript into a form."

After the completion of this part of the work, the Jiefang Daily Mei Cao Jun took over to use AI charts and integrate the chart; the Liberation Daily later in the epidemic added the situation in Shanghai in the map. Essence

4. Optimize iteration

It is not difficult to find that each media has explored a set of production processes that suits them. It is also worth mentioning that with the development of the epidemic and the continuous changes in the needs of audiences, the content and form of the media related illustrations are also iterative and improved. Essence

Taking the Jiefang Daily as an example, it has been rich in the content of the picture. In the early days, the associated trajectory of the infected persons, with the increasing number of cases, will focus on the characteristics of the portrait of the case, including the place of residence, gender, age distribution, etc., and medium and high risk.

In mid -April, the Jiefang Daily adjusted the structure again, showing more data details. "In order to facilitate residents to understand the growth of cases in various districts, the line diagram of the confirmation and asymptomatic cases of various districts is added to sort in the number of new quantities. After the social clearing in each district appears, the new internal and external internal and external internal and external districts are added. The number of cases of disease increases so that everyone can understand the situation of the epidemic in the society. "Lian Junxiang introduced iterative ideas.

Today, "One picture reads the situation of Shanghai's this round of epidemic situation" released by the Jiefang Daily (some screenshots)

"During the drawing process, not only the map must be accurate, but the content should be clear. The maps of different periods must give netizens a better reading experience, and we are constantly changing the expression." Wang Cong shared that the Jinyun epidemic control control map was from 1.0 from 1.0. The plane map to the 3D map of 2.0 is jointly presented, because the background netizens have a sentence: "If you can have clearer photos."

Since then, the scope of the control of the epidemic control in Tianjin has been accurately defined, and there are many situations within the communities in each district, which leads to a longer content in each district, and the picture is loaded for a long time and it is not easy to read. As a result, Jinyun launched the 3.0 upgrade version. By clicking on the icons of each area to check the control of the relevant areas, it greatly reduced the loading of the format and saved the reading time of netizens.

Hyperture products

In fact, thinking maps and 3D models are specific applications of visualization. For the media, the potential of visualized products is still great.

1. Low input and high efficiency

The above -mentioned visual products are not a big production, with less human investment and short working hours. The media tea will understand that the three media in the article can only be produced in a maximum of three people and a few hours.

For example, Beijing Daily completed the infection drawing with a tension with a tension. The tension was responsible for disassembling the data. The intern charted it. Generally, after the press conference in the afternoon, the mind map was released around the night of the night. Lian Junxiang cooperated with the US editor Cao Jun, and later joined a new intern to assist in the drawing; Jinyun was mainly the three people who had to cooperate with the production of the epidemic control map.

2. Great communication potential

Visual products have the advantages of intuitive, convenient, and fast speed. In the process of accelerating the deep integration of the media, it can be used as an effective starting point for making up for traditional communication methods, realizing the advantages of traditional communication and new media communication, expanding the influence of the media and expanding the influence of the media and expanding the influence of the media. Touching the surface, and then the paper media effectively touches the breakthroughs of more audiences and the focus of realizing transformation. Data is the best footnote. The Beijing Daily's "Infertile Correlation Track Map" links through the three platforms of Weibo, WeChat, and video. Among them, the highest single reading of the Beijing Daily WeChat port is 440,000, with a total reading of 9.79 million; Beijing Daily Weibo, Beijing Evening News Weibo port has a single reading volume of 6.3 million, 17 nationwide searches, and a single topic reading volume is 1.3 1.3 100 million.

3. Diverse application forms

In addition to the trajectory map of the infected person, focusing on the key gathering epidemic in Beijing recently, the Beijing Daily also comprehensively adopts a variety of forms such as maps, timelines, tables, etc. to visualize the distribution of infected people, the risks involved, and the situation of secret personnel. , Specifically to the risk point.

"The focus of visualization is to help readers understand the content of the manuscript and help reporters to better convey the content of the news." Lian Junxiang said that the Jiefang Daily also used the "one picture to read" to make popular science reports and policy interpretation reports. There are also specialized data news centers and visual centers, which not only pay attention to visualization, but also pay attention to visual narrative effects. For example, re -production, re -production, mask wearing, and precautions of different groups of vaccines have achieved good communication effects.

It is true that the advantages of visualization cannot be ignored, but as Lian Junxiang said, "It is just one of the tools of narrative, it can play the effect of icing on the cake. The most important thing is the meaning and value of the news itself."

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