"High Concept" invading short drama

Cross -dimensional settings+sweet pets, tried and tested short drama routines

Author ｜ Chen Miao

The short drama is rolled up!

If it is a shallow test in 2021, then the comprehensive layout of the short dramas in 2022, the "Nian Nian Nian Nian Nian" and "Princess Princess are above" have emerged endlessly. When everyone was scratching their heads to find a breakthrough, the "high concept" settings came forward to build novel plots in a strong setting, which became a new path for short dramas.

Recently, "Night Falling Heart" was launched on Tencent Video, telling the story of the comic characters who played a vicious woman all year round to become the heroine when they entered the comics. Once aired, he appeared on one Tencent's short drama list, and won 32,000 praise and 16,000 playback popularity. TOP10 has become another proof of high -conceptual fantasy theme.

Picture source: Douban official poster

Image source: Bone Dog Data

The earliest application of "high concept" in Hollywood movies refers to the use of a simple, powerful, easy -to -understand "story premise" or "gimmick" to promote narrative and even marketing. The character is facing extreme dilemma and made a choice under extreme pressure, bringing anticipated changes and possibilities, such as time circulation and crossing. Today, the "high concept" extends to the field of short dramas, such as wearing books, comics, and awakening of stories. The audience is brought into the story in the creativity of the brain.

"High Concept" of the past and present life

If you think that the "high concept" of crossing categories is the brain of modern people, then it is very wrong. As early as a hundred years ago, Pirandou's drama "Six Finding the Role of the Finding Drama" made a dialogue between actors and characters in the form of "drama".

On the stage of a drama, several actors are rehearsing Prandelou's "Details". The six pale ghosts came in and claimed to be the author in the author's abandoned script, asking the director to move them to move them On the stage ... "Character" awakened about the psychological activity that is not known to the audience, forming a dual structure that forms a drama level and describe the level.

Picture source: "Western World" Douban official stills

Therefore, when the character awakens and the story cross the film and television creation, the creators are completely inherited by the creators.

Regardless of Chinese and foreign, the audience is no stranger to "high concepts".

In the high -tech paradise of the American drama "Western World", the receptionist as a "role" has autonomous consciousness and began to wake up to resist humans. The NPC evolution in the movie "Out of Control Player" has awakened. He was wearing the player's glasses and was high -ended. The world is completely shocking and embarks on the adventure of saving the game world; the Korean drama "W Two Worlds" drama is like its name, weaving the love story of the actress of the real world and the actor in the comics; The miserable supporting female high school students awakened, involving other comics of the comic author, and multiple dimensions of different dimensions entangled ...

In China, the "high concept" is more reflected in the form of crossing the drama. In the early years, there was a sudden popularity of "Prince's Promotion", and "Chen Yan in the rumors" became a dark horse. Taking "Chen Yan in the Rumor" as an example, the female screenwriter entered her own script and became a supporting actress who had no evil cannon fodder. It was necessary to consider how to survive and not disrupt the progress of the story. As a small cost sweet pet drama, "Chen Yan in the rumor" became a blast horse with a playback volume of 1.69 billion. Set and reverse routine plot.

Picture source: Douban official poster

In summary, the "high concept" brings the way to the audience, there are three main formulas:

The first is a layer of narrative method.

Time and space became a key element to be established by the "high concept". Whether wearing books or awakening, there are two time and space in the real world and the world of the story in the story, showing the boundaries of three -dimensional and two -dimensional, and the two spaces are maximized, intertwined, and influenced, which is much more interesting than the narrative of a single line.

The second is the protagonist plus BUFF, which is upgraded.

The logic of wearing books and crossing is similar. The protagonist will definitely "make prestige" with modern concepts and scientific methods in the story world, and the protagonist has seen novels/comics/played games. The direction is like opening the perspective of God, upgrading the monsters along the way, or knowing that you are going to face a tragic ending, so he formulates goals and take action.

Awakening characters also have BUFF blessings. His autonomous consciousness makes him a dimension higher than the others in the story, and can observe various strange and funny rules in the game/game from an objective perspective.

The third is the deepness of the theme.

The conflict of people is the most common type of conflict in the episode, but the story of cross -dimensional elements has upgraded the conflict into people and destiny. What we want to face is the cognitive issue of self, and their soul shock is no less than living in the three -dimensional space. We imagine the feeling that we suddenly reach the four -dimensional space.

The "high concept" routine of the short drama

When the short drama track continues to increase, it has finally attracted the arrival of "high concept".

Sports girls accidentally entered the costume idol drama and became the abolition of the queen setting in the third episode. The broadcast volume of Mango TV's "The Queen of Attack" exceeded 200 million, and "Attack Queen 2" went online three months later, and it broke 200 million again in 13 days. Picture source: Douban official poster

The author of the Internet novels entered his novels and became a cannon fodder female match. It must be returned to reality in the cold palace for 100 days. Tencent Video "Please! "Don't spoil me" for three consecutive seasons, the accumulated playback volume of 830 million, and the score of 30 million+.

Picture source: Douban official poster

The protagonist of the Mary Su in the comics came to the real world unexpectedly and encountered a high -cold physics tyrant, but became transparent because the comics were broken for too long. Youku's "Heartbeat Love" was shortlisted for the "Short Drama of the Year" in the 2021 TV series.

Picture source: Douban official poster

Similar settings include "Brothers, please follow the play", "Women wearing a book, love in love" and so on. The video platform was attracted by fantasy settings and combined with sweet pet elements to obtain a double harvest of word of mouth and playback volume.

The reason why the "high concept" can be like fish in short dramas is the external policy reason is that the policy has fewer restrictions on the fantasy elements of short dramas. Compared with a lot of restrictions on long dramas, it is better to rest assured and boldly open and open the sky. Brain hole. From the internal content, fantasy settings and short dramas are extremely adapted. The short drama is short, with a ten -minute episode, and it is only 200 minutes. Often, a interesting innovation point can support most of the content, so that the audience wants to stop, and it will reach the finale before reacting.

Nevertheless, the "high concept" short drama has two roads that are completely different but can be integrated with each other.

The first is to set up settings.

The key to setting is to excavate the particularity in the fantasy story, let the high concept setting promote the development of the plot, and point the theme to the confrontation between the fate. This is the best application method of "high concept". For example, the heroine at the beginning of "The Queen of Attack" cycles in various forms and recovered in various forms. After being killed, she decided to reverse the fate. Gradually showed in her killing cycle.

"Night Land" allows the heroine Qiqi to repeatedly switch between the gentle female lead and the vicious female partner with self -consciousness, and the comedy effect is full.

Picture source: Douban official stills

The second is to surround the sweet pet.

Only setting the setting as the body, focusing on the love drama of the male and female protagonists. The high energy setting is only as the protagonist to open the golden finger, and to achieve a sense of refreshment. This is the creative method of most short dramas. Sets a semi -effect or does not act on the protagonist. Once the relationship between the male and female masters is on track, the setting is basically thrown behind the mind. change.

For example, the heroine of "Attacking the Queen" opened the high sweet love mode after breaking away the death cycle, and had some love and hate entanglement with the emperor, and finally fell into the cycle again. After the restart, the actor lost his memory.

"Night Land" directly placed the sweet pet on the human setting. The heroine's congenital heart disease needs to be cured with the kiss of Mu's gene. In the short five episodes, there were three or four kiss scenes appeared.

It can be seen that the short drama seems to have found the exclusive routine of the "high concept": cross -dimensional setting+sweet pet. With the set shell, talk about sweet pets, and never turn over.

But the eight immortals still have their own skills.

"Night Love" is lost and lost

Seven or seven professional households in the comics center, when they entered a comic called "Night" at a time, did not know where to make a leak, which directly became a gentle female lead, which caused a series of in the male lead and villain. Love story. The short drama "The Night Fet" was attracted much attention after the launch of the launch of the "Fantasy Settings+Sweet Pets" routine, and half relied on the anti -routine above the routine.

"Night Land" has been re -innovated in the fantasy setting: it is not completely wearing or awakening, but more macroly imagine the comic world as an employment center. The vicious female partner will take the vicious female partners in various stories Function. This time, the cartoon of the seven -seven entered comics became a gentle female lead, but she still kept her vicious faction, and gradually became emotional in the villain hero who did not love the line.

Picture source: official Weibo

For example, in the face of the threat of the villain male lead Leng Yehan, the secret seventh seven will release the recording evidence of the previous confrontation, and the reverse threat will expose his identity. Qiqi even slept on the bed of Lengyanhan, deliberately shattered his bowl, and wiped the ice cream on high -priced oil paintings, just to retaliate against him, worse than anyone else, and repeatedly jumping on the edge of danger. Under the interpretation of Liu Dinging, Qiqi has the coldness of the vicious female match, and reveals a touch of cuteness between various behaviors. The actors and characters have achieved each other, and they continue to add the charm of the drama.

Although it is a sweet pet drama, "Night Love" is also constantly exploring the way out of sweet pets, avoiding the routine and homogeneity of self -deprecation.

If the first episode of Qiqi got this sweet comic story, Mu Nanchen set up "allergies to all women, but only immune to the heroine" is "industrial sugar essence". The kiss of the genes can relieve heart pain "to" really can pull, but to die without kissing ", resolve the sweet pet plot of the routine by self -teasing and deconstructing, and brushed a wave of favorability in the audience.

Picture source: network screenshot

However, because the setting is too complicated, the heroine must switch between the gentle female lead and the vicious female matching, and it is necessary to prompt the audience's story in a timely manner. If the goal is not clear enough, it is easy to cause the story clues and confuse the audience. The protagonist can only remind the audience with a significant line to show that his strong purpose is not the best solution to telling the story. Although it is interesting to set cross -dimensional settings, it is easy to logically collapse. Even long dramas such as "Two Worlds" and "One Days discovered by accident", it is difficult to explain the worldview clearly, let alone short dramas Essence In addition to building the world rules in advance, the most important thing is to do subtraction. The simpler and harder the rules, the easier it is to produce good results. "Cross -dimensional+sweet pet" is not a golden oil. Under the fresh shell, it also needs interesting people and eye -catching plots in order to double the effect.

At present, most of the understanding of the "high concept" of the "high concept" is mostly limited in the setting of books and awakening. In fact, it is a relatively narrow field of vision. "High concept" can do much more than now. In the future, such short dramas want to get out of the path that becomes clicked due to large -scale copying, it is necessary to expand the use of "high concepts".

Fortunately, we can see the clue of this exploration. For example, Tencent's short drama "Please!" Based on the setting of strengthening the anti -routing and anti -inner rolls, it is based on the setting of the anti -routing and anti -inner rolls, ensuring that the single set structure has a clear emotional high and low point. The richness of the point and the complexity of the positive villain confrontation.

"Aunt's World" will pay attention to the silver -haired group, and use Sketch to continuously turn the absurd situations, depicting the "new and old" interesting life of the digital era, providing short drama content exploration and exploration and content exploration and content Internet comedy is a set of new ideas for innovation.

Whether it is the "high concept" or not, the production production of high -quality and diversified content is the ultimate pursuit. It is not limited to the subject matter and meets the needs of users in different circles in a more creative way. This should become the creators of short dramas. Pursue together.

No. 1 conclusion

Although the "high concept" has invaded short dramas, it is clear that it has not been completely absorbed, or it cannot be completely absorbed.

Because of the short drama, the short drama is short, too complicated fantasy settings cannot be fully integrated into the story, and can only be used as the shell to carry one love sweet pet. But I believe that if fantasy elements are the key to promoting the development of the plot and continue to polish the story of the story, the quality of the short drama will be even higher.

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Reference materials:

1. What should I do when you hold an ancient Mary Su IP?

https://baijiahao.baidu.com/s?id=1719039374978286081&WFR=spiDer&FOR=pc

2. The "high concept" narrative and imagination method

http://www.chinawriter.com.cn/n1/2021/0319/c419388-32055209.html

3.2022 short drama battle starts, who can take the lead in occupying the site? ｜ No. 1 industry forward -looking

https://new.qq.com/omn/20220415/202204152i800.html

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