Why can the e -sports cute in "Battle to the Peak" make people bloody?
Author:Media No. 1 Time:2022.07.13
E -sports finally found a suitable variety show
A data released by the "2021 China Game Industry Annual Conference" shows that the number of Chinese e -sports game users has currently reached 489 million. There is no doubt that consumer e -sports content has now become an important leisure and entertainment method that is popular among young people.
Among them, the attention of watching e -sports events has shown a break. The number of live viewers of some e -sports project finals has even surpassed traditional sports events such as NBA. Recently, on the 1st, many viewers said that they had appetite by the glory of the king in a variety show. This is the e -sports training program produced by Tencent Video, Hero Sports VSPN, and King Glory -
"War to the pinnacle".
In addition to high -combustion and blood, "Battle to the Peak" also assumes more important functions: variety shows can be a "amplifier" of culture, and the emergence of "War to the Peak" undoubtedly wants to achieve an e -sports in the mass culture The circle and dialogue in the field, as a Douban netizen said: "Use the influence of the glory of the glory of the e -sports and the glory of the king to drive everyone to pay attention to the Chinese e -sports. New understanding. "
And this is the problem of Yoko -yang in the e -sports variety show: to maintain the professionalism of e -sports, but also to retain the entertainment of variety shows; The status quo. As a senior e -sports user, in the perspective of No. 1, this is the difficulty of e -sports variety creation.
E -sports and variety shows, as the popular entertainment methods that are currently in love, realize the effective grafting of the two in sports competitive variety shows. It depends on the relationship between the creators to deal with the three values: emotional value, cognitive value and social value.
Fortunately, "War to the Peak" cleverly found a suitable expression balance point.
"Laughing and Tears"
"In my opinion, the charm that the sports competition can bring to the audience has two points: one is" uncertainty ", no one can predict what will happen on the field," Qiankun is not determined, you and I are all dark horses. " "Focus on and invested", the newcomers of e -sports are invested in a brand new environment, and they will naturally be under pressure brought by the high threshold and cruelty of e -sports. They will devote themselves and grow in the real e -sports environment. "
During the interview, Bai Hongyu, the producer of "War to the Peak", the content production department of Tencent Video Program, and the head of the seven -ounce studio, mentioned that the sports competitive variety shows the charm that the general variety show cannot be given. Therefore, in his opinion, the core of "Battle to the Peak" is "the emotions inspired by gaming as sports sports projects, which led the newcomer of e -sports newcomers to be fuller and enthusiastic."
Emotional value is the cornerstone of e -sports content to impress the audience.
The laughter and tears inspired by e -sports have a clear presentation in the latest fifth episode. The reverse wind turning is always the most attractive and most talked about in e -contest. This time, the protagonist has become an INTO team.
In the fifth episode, the INTO team consisting of six members of INTO11 and the 0829 team led by Huang Minghao carried out a very classic BO3 confrontation. In the first game, the two teams led alternately, and the soul of the two teams Zhou Keyu and Huang Minghao took turns Carry competitions. In the end, the team cooperated with a stronger INTO team to win the first game and won the first game.
The second game is even more tense. Firstly, Zhou Keyu used a set of "torture play" to invade Huang Minghao's wild area strongly, and then 0829 members successfully helped Huang Minghao fight against squatting, anti -killing Zhou Keyu Zhao Yun. After the disadvantage, the INTO team due to Zhou Keyu's rush, a wave of "upper" Yue Tower was killed against the opponent 0 and 4. At a critical moment, Gao Jianli, the INTO team Lin Mo, played an explosion output in a key team battle to help the INTO Team 0 change 5 to get the lead again. When they thought they would take the game, the INTO team that promoted to the opponent's base was once again changed by 0. And when everyone thinks that 0829 can push the opponent in a wave, Liu Zhang of the INTO team uses Lian Po successfully to delay the offensive of 0829 with a thick "body", dragged it to his teammates to resurrect with his own sacrifice. Essence
Reverse, reversal, and back reversal. In the barrage, whether it is a senior user who understands the glory of the king or the e -sports Xiaobai, it has stated that they are infected by passion and nervousness in the game. Then, the winning INTO team was not favored before the game. After learning about the huge gap between the players, even the KPL four -crowned coach Gemini shook his head and sighed. "Canyon Predictor" Gong Jun is also not optimistic about the INTO team, because according to his understanding, the player's slightly narrow hero pool makes Gemini very headache.
From the beginning, it was not optimistic, to the fifth episode of the show, and the show was a show-out drama, and he won the winner of the winner with a 2-0 victory. This not only allows everyone to look at the strength of the INTO team, but also infects themselves. After the game, Liu Yu of the Into team said: "I have not been so excited to release the first place in the night." And Liu Zhang, the INTO team who got the MVP, said excitedly: "Super cool and proud."
The change and perception of each member of the INTO team is exactly the true portrayal of the charm of gaming and the spirit of e -sports. The winner's face was hanging on the face, and the loser's eyes were full of failure. After the game, Huang Minghao was paralyzed on the chair's annoyance expression, which made people feel distressed. As a user said: "E -sports is flowers, applause and tears."
After the game, whether it is the desperation of the INTO team, or Gemini's "Canyon Poison Contest", it has become the focus of the audience's hot discussion on Weibo. It can be seen that the reason why we can be moved by these laughter and tears is exactly due to the "E -sports+Variety" form in the form of "E -sports+variety shows" to accurately provide the audience with sufficient emotional value.
"Bitter and Le"
"We hope to present the e -sports itself under the premise of ensuring that the program variety narrative." During the interview with Bai Hongyu, there was a word that impressed the No. 1 ——
High -fidelity.
The full picture of the gaming ecosystem in the form of variety shows is undoubtedly expected that through the "amplifier" function of the variety show itself, let more e -sports "outsiders" use programs to understand the true appearance of the e -sports industry, thereby breaking the right right right right The stereotype of e -sports. Therefore, in addition to emotional value, we have seen the second feature of "Fight to the Peak "-
Cognitive value.
To examine the content of the program currently present, "War to the Peak" does have done this. In addition to soaring the adrenaline of the audience with intense competitions, "War to the Peak" also re -engraved the daily state of the e -sports industry through training.
Bai Hongyu said, "We invited the four KPLs (now Chongqing Wolves), Chongqing QGHAPPY (now Chongqing Wolf Team), and Nanjing Hero Jiuzai E -sports Club, Gemini, Dream Tears, Dream Tears, Dream Tears, Dream Tears, Dream Tears Professional e -sports coaches and players such as Yinuo, Fearless, are the targets that e -sports audiences are very familiar and loved, and they also bring professional experience and guidance to the training emphasis on the program. "
In order to better show the whole picture of the e -sports industry, the entire director group entered the major clubs across the country in the first three months of the filming, and conducted it with professional e -sports coaches, teammates and related e -sports practitioners. In -depth communication, so as to be aware of the unique training style of the typical e -sports figures and the unique training style of e -sports clubs.
In an interview with the 1st interview, the e -sports player also affirmed the effort of "War to the Peak" to ensure the professionalism of the program:
"The program basically restores the daily daily daily training of e -sports players. Everyone does the prescribed things according to the prescribed time, such as getting up, dinner, training, etc. Whether it is training or competition, the program group is restored as much as possible to the real realization. "E -sports life".
The e -sports life after removing the halo and filter is actually a little "hardship". This centralized management even made some newcomers full of curiosity feel tremendous pressure. In particular, Jiuzhe, the head coach of the Nanjing Hero Jiu Run Club, his rigorous management method, even with Xu Weizhou because of the training arrangement. In just three days, Xu Weizhou hoped that he would get the "fast formation method", while coach Ji Zhe had his own understanding of training. The collision between the two different discourse systems has also triggered a heated discussion among the audience.
If "bitterness" makes people see the real ecology of the e -sports industry, then "Le" is more about the active changes that individuals have gradually brought about e -sports.
For example, Zhang Han. Zhang Han, who was involved in the training at the beginning, has always given a high -cold image. However, when he realized that only more exchanges can help the team win, with the development of training, he takes the initiative to follow his teammates with his teammates. Said, "Otherwise, we try more communication."
And Wang Lin, although she is a newcomer of e -sports, she is a 52 -year -old "old age" player. From the beginning to the fifth episode, she won the second result of the "confrontation road". She couldn't separate her unremitting efforts.
From the back of "bitterness" to "music", what we see is the rhythm conversion of "War to the pinnacle" in terms of character creation -from a single individual to a collective soul.
Bai Hongyu said that in the early days of the show, "War to the Peak" was paved by shaping the single -person story line. And emotional projection can be further infected by the team spirit and e -sports competition in the later period.
With the increase of the proportion of the competition, the perspective of groups and teams has become heavier, and the efforts of individuals and collective progress have reached a state of blending of honor and disgrace.
It can be said that finding a balanced "War to the pinnacle" between professionalism and entertainment, taking cognitive value as the incision, helping the general public in a more interesting form of a bird's -eye view and careful view of the e -sports industry.
"Light and heavy"
When talking about which e -sports newcomer impressed himself, Dream Tears said Wang Lin without hesitation.
"She talked about the first contact with the glory of the king because she wanted to have more common topics with her children, so she finally decided to participate in the show in person to let herself know this game more. I think that child is particularly happy. "
The reason why this little story was impressed by Dream Tears was because Dream Tears was on the road to e -sports career, and once faced the puzzles and doubts from the family. The family has a difficult understanding of e -sports. From exercise e -sports newcomers, to re -engraving the ecosystem of the e -sports industry, to showing the charm of e -sports events, "War to the Peak" actually tried to answer a fundamental question from the content- "What is the e -sports."
And this answer highlights the third layer of "Battle to the Peak", and it is also the most important significance-
In the form of variety shows, explore the spiritual core of e -sports and sports.
From the perspective of No. 1, this exploration is concentrated in the program group very carefully to interpret the segmentation and boundary between the game and e -sports:
The game and e -sports are like light and heavy. The game is a leisure method that is popular in the general public, and it is light; and e -sports is heavy as a sports competition or a thriving emerging industry.
In terms of attitude, e -sports is serious and serious.
In the e -sports circle, a familiar famous saying- "e -sports, the dishes are the original sin." The explanation of Dream Tears impressed the No. 1.
"Actually this sentence is particularly right, but it is particularly hurt. From the perspective of professional e -sports players, e -sports is so defeated, winning is to win, losing is to lose. Knowing that you can only constantly improve your strength. But we need to understand the context used by this sentence. If you hit the glory of the king just for pasting, then it is unreasonable to accuse others with this sentence. It must have a prerequisite, that is, it is only established in the field of e -sports. "
Therefore, once entertainment and entertainment games enter the category of e -sports, they will become serious and serious. Just like every newcomer in "Battle to the Peak", when they board the field, they will instantly feel a sense of sacredness and mission, and their goals also remote for a word -win.
At the spiritual level, the spirit of gaming spirit and sports spirit.
From the initial setting of the water competition, fighting against the knockout, to entering the professional gaming club training, to the final team to fight against the game, "War to the Peak" on the one hand allows the newcomers of e -sports The pressure comes; at the same time, in this real e -sports atmosphere and environment, better promotes those newcomers who have respecting and loved e -sports for e -sports. The hard work and effort finally got the victory of the team in the game, and ignited the blood of the audience, so as to feel the sense of "winning together and losing together" in the e -sports newcomers.
Isn't this spiritual core of "never give up, the soul of the group, the hard work, and speaking by strength", isn't it exactly the same in the spirit of sports competition we understand?
Finally, from the perspective of energy, e -sports is a spiritual force that can bring positive and positive influence.
Dreaming tears said: "The spirit of unity and never giving up in e -sports will deeply affect a person's attitude towards life. Whether in the game or in life and work, we will encounter various kinds of Difficulty, and the spirit of e -sports will make people dare to face it, dare to fight and break through. "
At the same time, this energy can also infect others to provide an opportunity to build a more harmonious and healthy group relationship. As Wei Jizhong, vice chairman of the Global E -sports Federation, said at the end of the fifth issue:
"Video games and e -sports are worldwide. Through e -sports, it is a good channel for cultural and exchanges between young people and youth. Common feelings, in the past to talk about friendship first and the second competition, friendship always existed. Establishing friendship through competition can get rid of some ideological bias. You have established a good friendship and friendship relationship between youth. The Olympic Committee is called a good future. "
The transmission and popularization of this energy in the general public may be the greatest wealth of "War to the Peak".
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