In the bottleneck of "Happiness to Wanjia", the crew of "Zhen Huan Biography" issued a strong manner, suggesting that the counterattack will be counterattack.
Author:Film and Television Word List Time:2022.07.12
As soon as it was broadcast, even before it was broadcast, the TV series "Happiness to Wanjia", which had attracted much attention, has remained very stable in recent days.
After Beijing Satellite TV broke 0.57 on July 5, the ratings fell to about 0.56 on July 9. From the same day to July 9, Oriental Satellite TV has been floating around 0.55.
Such a performance is really stable, but it is unpleasant, that is, the ratings of the TV series have not changed. Obviously, the drama has been broadcast for more than half, and there is no significant change in it. The rise and fall are not obvious. It has entered the bottleneck period. In the end, the final result was afraid of the ending.
The reasons for the bottlenecks of "Happiness to Wanjia" are actually simple.
The first point is that the plot of the play is wrong.
Now everyone watched the TV series to summarize a law. If you want the audience to chase the drama in one breath, the necessary condition is to cause the audience's joint emotions, that is, it must be true enough to move people's hearts.
"Happiness to Wanjia" to the present, all the bridges that make everyone feel real, are full of popular plots. This is not just the problem of "happiness to the thousands of the family". Many dramas that are now the subjects of realism are caught in a strange circle of real dramas as long as they are angry with the audience.
Who hasn't experienced real reality? The real reality is the sour, bitter, bitter and salty. Perhaps the unsatisfactory things in life, but it is not completely miserable. Occasionally a meal of food can also bring some healing power. However, "Happy to Wanjia", even the rice makes everyone eat unhappy, and every day, the audience is angry with breast hyperplasia (including male audiences).
Indeed, letting everyone get angry is to let everyone have an empathy, but everyone is half -dead, and does not let everyone have the motivation to continue chasing. What are the great benefits for this drama?
The second point is that there is no way to attract more audiences in this drama.
The basic disk of a drama is first to see how many audiences left by a drama and a fixed audience who prefer to stay on these channels, and then add fans who starred in the new drama.
Analyze "Happy to Wanjia", with the fans of Zhao Liying's loyal fans, and then counting the audience who had been squatting in two satellite TVs in Beijing. This is the basic disk of previous ratings. In order to have a large ratio of ratings in the later period, it must be depends on whether the play itself can ferment a large scale, so as to absorb the audiences of several other channels.
To put it bluntly, "Happiness to Wanjia" is actually a rural drama. Similar to such rural dramas, the CCTV channel can be said to be broadcast from the beginning of the year to the end of the year. Sometimes CCTV will change the taste and challenge other themes. But but recently, CCTV is also pushing his own rural drama "Daughter of the Mountains" to compare "Daughter of Dashan" and "Happiness to Wanjia" together. Living in the original audience, the audience will not shift their attention to this side.
The third point is that "Happiness to Wanjia" uses too dense contradictions to promote the plot.
Friends who have learned philosophy know that the progress of things is a spiral rising, which is the same as the advancement of the plot. The wave type is advancing, there are conflicts and contradictions, so that the plot can move forward step by step. The passing passing forward is slowly twists and turns, like a roller coaster, slowly uphill to a vertex to give you a stimulus and then rush down.
The contradiction of "Happiness to Wanjia" seems to be shot at you with a machine gun, and you will not give you a little chance of breathing. Everything has been called for their family members. They can take advantage of hot topics that can cause hotly debated social social topics on the Internet. Some speculative feelings have lost the original fluency of the plot.
Maybe the crew that has found a problem with this drama, and began to find a way to re -position marketing for this drama. He deliberately invited another starring star in another big explosion drama "Zhen Huan Biography" directed by Zheng Xiaolong. The concubines, such as Jiang Xin, Reiza, etc., on their own Weibo, use their emoticons in the play to desperately retain the audience who lost the drama, tell you the next storyline, just like Like the "Zhen Huan Biography" of that year, He Happiness began to work seriously, and the following content would not be aggrieved.
How will the plot develop next and how will the ratings perform? It is still necessary to combine them, but the current performance tells everyone that the fact is that no one can carry a drama. Only the plot That's it.
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