No. 1 national drama new forces · final chapter ｜ "New national drama" growth rules

The new Chinese drama means "new leader", which also means "new benchmark"

The status quo of difficulties always contains the seeds of hope.

This is exactly the original intention of No. 1 to launch a series of "new forces of national dramas":

Facing the dual challenges from the macroeconomic and industry turmoil, at the key moment of the new and old transformation in the national drama industry, the consolidation of confidence and the breakthrough of the paradigm have undoubtedly played a key role.

Looking back at the "New Power of the Chinese Drama" series, since its launch, it has achieved a good response:

As of today, the "new power of the Chinese drama" series has accumulated a total of 200W+on the entire network.

The foundation behind the support is resonance.

An unknown detail is that whenever the "National Drama New Force" series is updated and published the latest article, the editor -in -chief of "Media No. 1" on the same day will appear many of them still work in this line silently, committed to making a good job. The "New Chinese Drama" of the work is expected to conduct frank exchanges after reading articles. Because the situation and mood of the interviewees in the "New Power of the Chinese Drama" series can just hit the resonance of these new Chinese drama as readers.

What impressed me the fourth article on the night of the article about Linghe Culture Bai Yizheng, the editor -in -chief of the editor -in -chief talked with a new Chinese drama who was in a startup. He said: "Many of the views of Bai Yizhen are really right. The big resistance from filming is derived from internal consumption, and the enthusiasm is consumed in the end."

He also shared this article with his studio partners and said to them, "Even big guys like Bai Yizhen will face such resistance, let alone us? However, it is difficult to avoid this internal consumption. What we can do is nothing more than accepting reality, adjusting ourselves, and knowing difficulties. "

Therefore, in this final chapter, No. 1 tries to summarize a set of growth rules for new forces, which may be the maximum harvest that we can have through this upcoming series.

Law 1: Reverse Wind Stocking Torch

No. 1 national drama new forces ① ｜ Extraordinary founder Yang Wenjun: Starting the torch against the wind, the drama must be "strong" with himself

"Crane Huahua Pavilion" quickly ignited the audience's expectations with classic elegant shots and delicate emotions. Fanwai's "Better Clouds" continues the aesthetic style and continues to be eye -catching. Subsequently, works such as "Sun Jiadong of Megal" and "Ebola front line" and other works have been launched one after another, and have been recognized by the audience again and again with the high -quality pictures and plots of continuous online.

Like the ambitions and determinations revealed by the company's name, extraordinary products are rang, extraordinary.

Behind the grade, the extraordinary sound has been insisting on doing something you think is "right."

For example, most film and television companies choose to reduce budgets to resist risks. During the filming of "Crane Hua Ting", extraordinary sounds chose to do it against it and add production costs. For a long time, the cost of balance is the main pain and difficulties for the current small and medium -sized companies to insist on doing drama. And in solving these dilemmas, extraordinary sounds provided some of their own methods for the industry-

The more this case, the more you want to find the top team.

For example, many film and television projects today are based on market -oriented. Multiple projects made by extraordinary sounds are not completely market -oriented, but have their own ideas and requirements. Take the director and actor, and the extraordinary response emphasizes whether the two parties have a common pursuit of "quality". Therefore, extraordinary lings are more inclined to cultivate young teams. The company is also preparing to sign more outstanding young actors. "

These practices may be too pursuing ideals in some people, but behind this kind of "regardless of cost", it is exactly the same as a classic line in "Heye Hua Ting" ——

Stick up the torch.

The more difficult moments, the more you can see the meaning of persistence.

The more difficult it is, the more ruthlessness, the more fierce inwardly, and dare to be the lonely man in the industry.

This is the true meaning of the torch against the wind.

Law 2: Use the hot original intention, do long love things

No. 1 national drama new forces ② | Wang Zhenni, chief producer of the fire culture: Do a long love with the hot original heart

Many people enter the original intention of the film and television industry. But people who can persist are rare.

And the original intention in the fire culture, there is more layer of connotation:

The original intention is not only the enthusiasm of the fire when the fire controls the content, but also the bond that it builds a team and maintains it on each member.

At first, the company named "fire", which means "San is full of stars, and gathering is a fire". The members of the fire team were almost all colleagues, and they met for a short time for three or four years, and even for nearly ten years. Once struggling in the same company, after leaving one after another, based on common ideals and values, they came together spontaneously.

Long love is worthy of the way to achieve good content.

In this regard, the answer given by the fire is to do the direction that you are good at- "small and beautiful". Therefore, even after the small cost youth drama "Don't Be a Friends with You", the fire did not blindly start to make a big production. Instead, the fire is trying to find a self -breakthrough point in every new stage and every new project.

Finding the goal of long love and persistence path can truly resist the pressure and anxiety from the outside world. Therefore, whether it is a fire culture or Wang Zhenni himself, they are more calm and calm.

"We are not so anxious, just riveting a lot of energy and persisting."

Law 3: Stable and steady, do well

No. 1 National Drama ③ | Youying Culture Li Hongliang: The content is competing, and you can learn to go first. Only then can you see a dedicated toughness.

From the "Mao Scam" series that was sealed in the early years, to the short drama "The Edge of the City", "The Edge of the City", and then to the successive "Foreign Style", "Can't Lost", "Spicy Dormitory", "Can't Death" "Very Bodyguard", despite diverse styles, You Ying always insists on deep cultivation of suspense reasoning.

Behind deep cultivation, what we see is the steady character of You Ying culture. Starting from "Mao Deception", the creative team will repeatedly consider the brain holes of each episode, constantly discuss each detail to achieve meticulousness, and polish every reversal in the most smooth way to make the audience unexpected. Therefore, although the company has gone through different development stages, there are differences in the costs and equipment of different projects in different periods, but for You Ying culture, concentrating and Shenxin production have always been unchanged.

"Do you need to be hard to hit the iron. If you believe in your intentions, you will definitely have its market, opportunities and value."

Law 4: Do not follow the trend

No. 1 national drama new forces ④ ｜ Linghe Culture Bai Yizheng: See the moon on the screen and the six pence

In this era of booming capital and changing media, many old creative ideas and systems have been broken. Speculation and impetuousness are unavoidable staged products.

Although this is the case, people still have options.

In this regard, Linghe Culture has never done anything to cater to the market. In Bai Yizhen's view, the idea of ​​stability will only make the entire industry worse and worse. Only with an open and inclusive mentality, we can boldly embrace more new things to make the work live.

When the market is addicted to the theme of the sweet love love, Linghe has created a more widely popular "Old Nine Doors", "Golden Puppet", "Sand Sea", "The Lord of the Great", and "Ultimate Notes". The deep plowing and pioneering of adventure themes is still the excavation of the pioneering of the elements such as fantasy and Jianbao, which makes everyone's eyes shine. When everyone began to qualify it and believed that it was a film and television company full of "male perspective", it used a unique "Yuci Xiaoyu" to bring new thinking to the weak female sweet pet market. Nowadays, most people have "tightened the winter" in the post -epidemic era, but Linghe is still willing to make "Three Body" boldly, trying to use Sai Bo Punk as a new possibility for the film and television industry.

Without follow the trend, to develop, and continuously enhance innovation, in order to fight for a future in the content field.

At the end of the series, initiate a small initiative:

- END -