"No. 1 Entertainment Review · Open Source Book": The method of breaking the problem for 17 articles

Author:Media No. 1 Time:2022.07.10

This is the first edition of a thousand miles. Our team summarizes the internal experience of 2021-2022 Media No. 1 Entertainment Review, and 17 creative rules for open source entertainment comments to share with you.

In this treasure, we will continue to be improved, continuously updated, and continuously enriched. We will strive to do what we do, think, and gain, and strive to be a reference guide for all interested people who are interested in entertainment.

When you have no direction, you can give you some road signs; when you have no opinion, you can inspire some inspiration.

Method 1: Sublimation direction-Raising layers of perspective pattern

Work: The second time in life (documentary comment)

Title: "Boutique of Life, Produced by CCTV" (the link can be viewed by the link)

In the palm of the hand, from the close scene, panoramic view, vision, and layer to see a larger view: what you see is "Second Life" in the close scene; the mid -view is seeing the past and present The future "trilogy of life"; the panoramic view is the full layout of the CCTV Humanities Department of Humanities.

Method 2: Society-Sociology's Cross-border

Works: Brother who is overwhelming (variety show)

Title: "The Imagination of Sociology" of "Brothers" (the link can be viewed by the link)

First, concept setting. Cut into the project through the concept of "imagination of sociology" and jump out of the traditional personal perspective;

Second, connotation interpretation. Interpret the change of male power in the program with this sociological concept and the establishment of the relationship.

Finally, value output. From the above thinking, the output of the social values of "stubborn thorns" is intuitively reflected.

Method 3: Industry-oriented market analysis

Works: Strange Script Shark (Variety Review)

Title: ": Sword refers to the tens of billions of market killing! 》 (Link to view the original text)

Aiming at the industrial -oriented project of "script killing X variety show", the article enters the topic from the current development of the script killing industry, sorting out how this variety and script killing industry forms a model closed loop, and the online is introduced from online. The main logic line -began in science popularization, trapped in experience, and finally breaking the wall.

Method 4: Cultural direction-deep structure of culture mining content value

Work: China in the classics (variety show)

Title: "China in the Classics" of "Sealing God": Revisiting the Method Theory of Cultural Variety Circle Breaking Circle "(link can be viewed by the link)

Starting from the three users of knowledge, experience, and value, the three dimensions of the three dimensions of cultural core, the freshness of cultural expression, and the sense of mission of cultural inheritance have been extended to anatomy of the methodological significance of project value.

Method 5: The unique approach of thinking-thinking method

Work: Because it is a friend (variety comments)

Title: "Because it is a friend>: I am in Douyin Treasure" IP Space "" (link to view the original text)

Break the "content innovation" of conventional thinking, and talk about the "space innovation" of new thinking and new ideas. Focusing on the project's characteristics, the alternative innovative thinking of "exploring IP space" for the project:

In this "IP space", there are variety shows, short videos, artists live broadcast, live broadcast, and original sound music, which can be said to be available. Comment, can be transferred, can be shot, and can be bought.

Method 6: The precise architecture of logic to-underlying logic

Work: Sleep at 11 o'clock (variety comments)

Title: "Sleeping Bar Bar> Behind the 100 million -level onlookers, try new possibilities for opening variety shows" (link to view the original text)

The fast-hand short video platform of the architecture "people-screen-content" is the underlying logic of variety shows:

Based on the insights of the fast -handed community ecology, "people" finds those who are the most suitable for fast -moving users, such as Yue Yunpeng and Huang Zitao, and choose a variety of samples that are suitable for users, which triggers a wide range of resonance.

The "screen" fusion multi -screen combination form, fast -handed multi -screen multi -screen, combining interactivity, immersion and large -capacity information to meet many users' viewing habits;

"Content" pays attention to the many groups of fast -handed content ecology. Variety content responds to the core concerns of Kuaishou users, integrates emotional value, popular science value, and guides users to pursue the social value of a better life.

Method 7: Data direction or summary of all-dimensional data

Works: Anjia (Drama Review)

Title: "Premiere Weekly Data Forecast: 2020 Oriental Satellite TV Explosive Products" Ann Home "(Link to View Original Text)

Relying on the sincere cooperation of the top ten partners of the "No. 1 Reading Alliance", from the objective analysis of the overall viewing/topic/communication/heat of the premiere, refine it to the multi -dimensional praise rate (story/picture/style/music/music /Performance), and the highest feedback topic in the production rate (the topic of the audience's highest attention/resonance), predicting that the play will become the annual drama king.

Method 8: The phenomenon-industry phenomenon proposal and refinement

Work: Heartju (Drama Comment)

Title: "From " Looking at "Realism Sea Paid" "(link to view the original text)

Take the phenomenon as the phenomenon, first put forward the entertainment phenomenon of "realism sea style", and then put the project in the phenomenon to explore the relationship between the phenomenon and the project between the project: on the one hand, in the phenomenon On the other hand, such a masterpiece continues to ferment this phenomenon. As a result, a higher -dimensional relationship network is outlined between works, platforms, cities, and cultural circles. Method 9: Initiative-brand empowerment of personality writing

Works: Passion theater (theater comment)

Title: "Why do you love the theater on the hot search?" 》 (Link to view the original text)

At the beginning of the article, first establish a reader who "iQiyi fog is more important than reasoning, mango monsoon is more important than society, and Youku pets the emphasis on love". When growing annual, the character image of love to love madness. "

In the previous part, in the three years, this "character" gradually mastered three capabilities: the content power of the unity of knowledge and action, the marketing power of the power, and the fine and intimate power;

In the next part, because of the "three forces", it is petting the theater with "four character". It is "a lot of money", "awakened", "extreme romance", and "economical applicable".

Method 10: Public opinion research from the audience-audience perspective

Works: Nian Nian Nian Nian (Short Drama Review)

Title: "Black Horse Explosion : Short drama, can you" rescue the market "for the national drama? 》 (Link to view the original text)

From the interaction of netizens (barrage, Weibo, Xiaohongshu, etc.) of the netizens of the entire net social media, it has refined the project to develop a new posture of young people to chase short dramas- "Develop a short drama" , "Pursuing the Drama Social".

Method 11: The ultimate expression of faith-emotional strength

Work: Mango TV China Merchants (platform review)

Title: "You can always believe in Mango TV" (link to view the original text)

Titled the expression and main line of the expression of "you can always believe in the mango TV" as the main line, in series -you can always believe in the variety show of Mango TV, you can always believe in the mango TV series -and so on. Core project. Use a strong emotion and strong belief to create the "gas field" of the article.

Method 12: Feelings-Breaking the conventional style style

Works: Hunan Satellite TV brand renovation (platform comment)

Title: "To Youth Chinese Book" (the link can be viewed)

Hunan Satellite TV is anthropomorphic into a generation of old friends. With the style of letters, with the cordial tone of old friends, and the new voice of the second person, the media No. 1 is the old friend of Hunan Satellite TV. After 17 years, the brand's thoughts and thoughts were upgraded from "Happy China" to "Youth China".

Method 13: Summary of hard cores of dry goods-industry dry goods

Work: 2021 Cat Evening Carnival Night (Evening Comments)

Title: "" Tmall Double 11 Carnival Night "positive energy on Energy and Time Timeling" (link can view the original text)

As a top business show, Cat Evening is the learning template of the party. Based on the characteristics of the first large -scale screenwriter team in this cat, this article starts from the reader's pragmatism, and provides the practical value of the industry for refining, sorting out, and summing up the creative methodology and working theory of Cat Evening.

Method 14: Ecological-platform ecological thinking map

Works: Quick Hand Super Broadcast (Live Review)

Title: "The first super live broadcast in history, why is it fast? 》 (Link to view the original text)

Taking the fast -hand "Super Broadcast" as the incision, let readers fully understand the fast -live broadcast type, fast -handed mode and fast -hand ecology through such an article:

First, the major live broadcast types that are systematically connected to fast hands: talk show live broadcast, interview live broadcast, lecture live broadcast, music live broadcast, cultural live broadcast, etc.;

Second, refine the major live broadcast strategies of Kuaishou: large integration orientation, party ceremony, live broadcast direction, live broadcast cinema line, Taiwan network linkage, etc.;

Third, structurally sort out the major division of labor in fast hands: fast -handed e -commerce, fast -handed reading, fast -handed two -dimensional, fast -handed music, fast -handed emotions, fast -handed food, etc.

Method 15: Value direction-advanced value from content to platform

Works: Pet Hospital 3 (Documentary Review)

Title: "There is a reputation, called" BRIBS Burn "" (the link can be viewed)

This article has risen to the continued layout of documentary categories as the platform's BRIB station through the anatomy of the documentary "Little Lord Ankang -Pet Hospital 3" of station B.

Method 16: Concept orientation-new concept is refreshing

Work: China (Documentary Review)

Title: "Freehand Documentary" Season 2: Beyond Realism, Another Selection of Documentary "(link to view the original text)

According to the project's characteristics, refine and create a new concept of "freehand documentary" to express the innovation of the work to the industry and the characteristics of other works:

"Freehand" and "realism", native to China, emerged in the Northern Song Dynasty; and so on, "freehand documentary" is also opposite to "Realrity Documentary", which happens to be native from "China". New road.

Method 17: Interview direction-interviews with multiple parties to excavate content value