How many ways to open Jay Chou's album?

Author | Peng Peng Editor | Fan Zhihui

"The madness of generations, the king of music, and the movement of all things in my movement."

At 00:00 on July 8th, after the pre -tune, Jay Chou's new album "The Great Works" opened pre -sale on many music platforms such as Cool Dog Music, and will be officially launched one week later.

In the face of the six years of enthusiasm for fans, various platforms have made off, from opening advertisements, custom interactive activities to customized peripheral products, each of which has its own tricks for the release of Jay Chou's new album. Among them, Cool Dog Music chose another way to make a different approach and rich gameplay, and played a new idea of ​​the announcement of the digital album.

In this era carnival completed by fans, stars and platforms, we have seen the new ideas and multiple values ​​of digital album announced, and the tide of the platform competition has gradually changed its direction.

Multiple ways to open "The Great Works"

As a new album of "Six Years once", Jay Chou's "The Great Works" has become the biggest hot event in the entire network since official announcement.

Although from the senior year to the three highs, the enthusiasm of the fans still rose, and bluntly stated that "as long as Zhou Yue is still in the album, my youth is still there!" The data shows that after the first song "The Great Works" was launched, Jay Chou In the second, the cool dog hot search list is TOP1, just 1 minute of the single launch, and the number of comments exceeded 999+.

Behind discussing the rising heat, it is inseparable from the resource booster and creative declaration of cool dog music. We noticed that from the new album reservation on July 5 to today's pre -sale stage, Cool Dog Music specially prepared a special planning and many in -site activities for the majority of Jie Fan "Outstanding New Works Cool Dog Music Appreciation Tour", which gave Zhou Dong The noodles have played four or two pounds with sincerity and ingenuity, which is fun and heart.

For example, based on user needs from "listening to music" to "play sound effects" advanced insights, Cool Dog Music matches the exclusive viper sound experience for Jay Chou: multi -sound rail function, concert sound effects, which can allow users to explore freely Various possibilities of vocals and accompaniment, scene and scene arrangement have greatly enhanced the fun and participation of the song listening.

As the first domestic sound function that allows users to control a song rail control at will. As long as you slide your fingers, you can control the track and select effect. Users can use this function to get Zhou Dong's experience of singing around you.

The audio effect of the concert brings the fans into the scene of Live. You can choose the three major fixing scenes of the gymnasium, the cool dog concert, and the opera theater.

There are multiple different seat options inside each scene, and different scenes or position points are selected to get different hearing feelings. Not only are various partitions of offline singing scenes, but even the virtual singing venue scenes, Jie fans can "soul wear" Zhou Dong's concert.

In addition to the music experience full of technology, the "appreciation tour" of Cool Dog Music also covers a diverse differentiated feelings. For example, at the senior music fans, fans can obtain digital surroundings such as custom skin, avatar pendant and exclusive nameplate after buying digital albums, and have the opportunity to extract physical benefits such as the first signature photos, signature albums, and genuine hand -in of Zhou.

In addition to the identity authentication and exclusive benefits of Digital Numbers, Cool Dog Music directly sets the MV directly to the startup animation, and also provides social experiences such as egg mining and virtual song houses for the fans. Staged a magic carnival.

For example, in the game of digging the eggs, whenever music fans search for the "Jaylen New College", they will pop up all the classic albums of Jay Chou's debut in the interface, and the "confession small composition poem composed of Jay Chou's song name ":" Big Star "," Long Time "," How are you "," I believe it so "," A Thousand Miles "," You Can Hear "," I Want Summer "," Where You Are You "," Love You Are Not Back " With the current trend gameplay, the youthful memories of the fans are opened. Once the number of searches on the online search quickly exceeds 1 million.

At the same time, the comment area of ​​all the songs of Jay Chou was also full of Magic. Within 3 days, "like Easter Egg" triggered 140,000 times, and he really walked to the details.

If classic songs such as "Big Star", "Long Time", "Thousands of Miles" and other classic songs return to your mind again, you can also enter "Grandma Back to K Song Room", go to Mai to sing Jay Chou's any song at any time, and revisit The love in the youthful memory. Between the microphone's interchange, the beating is not the same music of the fans.

It is reported that Cool Dog Music will also launch the "Artist Collection Number" gameplay after the release of the new album. Searching for "You Draw and I Guess" on the platform will open the painting to interpret the exclusive mini -game of Jay Chou Music World, and listen to it.

It is not difficult to see that under the careful planning of the platform, we can also perceive that there can be so many ways to open a album. You can listen quietly, you can sing and sing, you can poetry and pass love, you can play while playing. Such a one -stop immersive music experience attracts Jie fans to participate to the greatest extent, full of ritual sense, how can you not catch Jie Jie, The heart of mystery.

Where is the tide of online music?

As early as December 2014, Jay Chou's album "Ouch, Yes," was distributed to fans in the form of digital distribution. He was also known as "the first person in the Chinese music world digital music". Now, in the past 8 years, from "Oh, Yes" to "The Great Works", Jay Chou has witnessed the historical process of digital album gameplay from 0 to 1 and gradually from 1 to 10.

As the form of music products in the Internet era, digital albums have the most well -known release model before, which is to rely on the economic attributes of the fans of the head artist to stimulate the willingness and purchasing power. However, from the planning ideas of Kugou Music in the pre -sale of Jay Chou's new album, it is more like it iterative upgrades based on the original mode. From the perspective of user perspectives and music experience, it enhances users' sense of experience and gain of digital albums in all directions. Essence

For example, in the special planning of Cool Dog Music around "The Great Works", the most prominent part is the cool dog viper sound effect represented by multi -sound rails and concert sound effects. Fans experience the professional level of sound effects, and can even break the separation between listening to the song scenes. Whether it is a record or a concert, only the simple operation of switching the screen is undoubtedly novel and interesting.

And this is just the tip of the iceberg application of Cool Dog Music Black Technology.

It is reported that Cool Dog Music has also incorporated technological innovation into a number of links of music production, dissemination and consumption to help various scenarios of musicians' works. Earlier, Cool Dog Music launched the star push song function, relying on the digital AI technology mastered by Cool Dog Music, integrating accurate promotion and song list two major weapons, helping the songs to find the most accurate audience, enhancing the conversion rate of song recommendation to the conversion rate recommended by the song recommended Essence

In June, Cool Dog Music also launched a series of IP projects [surpassing AI Project]. As the first project of the plan, Cool Dog Music joined hands with Yang Chao to create the platform's first AI singer "Beyond AI". From the emotional expression of AI singing and the interactive gameplay of fans, it realized the two -way travel of idols and fans.

At the same time, through a number of advanced technologies such as acoustic extracting technology, multi -language singing synthesis, and acoustic models such as multi -emotional language synthesis, Cool Dog Music has also entered the exploration from the operation of music content to virtual artists, Yuan universe and other fields.

More importantly, Viper's sound effects, star push songs, and surpassing AI are just infrastructure applications of cool dog music in the field of technology. The bottom logic is the music ecosystem of "watching and singing", showing the platform for music content for music content for music content Value diverse understanding and revitalization ideas.

This concept is also reflected in the pre -sale of the new album of "The Great Works". From custom skin, avatar pendant, and exclusive nameplate to provide fans with identity logos, to mobilize fans' participation by digging eggs and K song houses, cool dog music extends from multiple dimensions such as singing and playing. "Everyone's youth has a Jay Chou" changed from a slogan to the user's actual emotional experience.

Every time the sound operation, every K song room, and every time you like it, it is actually an important field of the emotional resonance of music fans. These personalized and diversified consumption experiences based on the extension of music content are platform users. Examples of insight and refined operations.

From copyright competition, internal rolls to operating competitions, the competition in the online music market is becoming more and more enthusiastic. But from the exploration of cool dog music in recent years, in fact, the flow of online music tide is actually overwhelmed.

Conclusion

In this entire network carnival, Jay Chou once again proved his appeal in the Chinese music scene, and the attitude and way of entering the game of major platforms were also intriguing.

In the sincere planning and creative gameplay of Cool Dog Music, we also saw the value development and ecological effects of the music platform on copyright content. As the online music market ushered in an inflection point, how to build its own moat in the fierce industry competition is the top priority. In the shallow level, it is the user experience. Digging into the deep part is actually the music ecology.

After all, Jay Chou is one, but if you want to keep users, it is better than hard work.

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