Tour from the screen to offline to create a "Philharmonic IP" that will never end

On the afternoon of July 7, the first national musical industry chain cultural promotion program "Philharmonic Capital" created by Oriental TV was held in Shanghai. At the seminar, Shanghai Radio and Television Station, Shanghai Cultural Broadcasting Film and Television Group Co., Ltd. Deputy Secretary, Director, President Song Jiongming, Vice President of Shanghai Culture Broadcasting Film and Television Group Co., Ltd., director of Oriental Satellite TV Center Wang Leiqing, etc. 》 The main creators behind the stage, as well as experts and scholars in the industry, gathered, focusing on the creation and breakthroughs of "The Capital of Philharmonic", and the promotion of the musical industry to express their opinions, and warmly discuss the demonstration significance and far -reaching impact of the program.

The reporter learned from the seminar that all the recording of "Philharmonic Capital" has been completed, and the finals will be broadcast on July 15. Co -produced by Shanghai Wenguang Performing Arts Group and Oriental Satellite TV, the National Tour of the "Philharmonic Capital Singing Tour Season" produced by the Shanghai Musical Drama Center will also launch a heavy start to further drive the prosperity and development of the musical industry.

once

300 days of original "pioneering", the three goals run through

It is not easy to break the circle. Original is more difficult. As the first domestic cultural promotion program for the entire industry chain of musicals, how exactly does the "Philharmonic Capital" "extend"? Shi Jianing, deputy director of Oriental Satellite TV and chief producer of "The Capital of Philharmonic", revealed that the program started preparations from 2021 and experienced almost 300 days after recording. Most of the Chinese musical industry help.

Looking back at this program with "crab eating" and "pioneering", Shi Jianing said that the team has always created with the three major goals of short -term, medium, and long -term. The musical actor drives the market and box office of offline musicals; the mid -term goal is to allow more talents to join the industry to form a collective effect; long -term goal is to promote the development of the industry and make the city in Shanghai become ' Oriental Broadway '. "

Houma Tea

For the unremitting exploration of the program group, the participants in front of the stage also felt the same. Liao Changyong, the dean and singer of the Shanghai Conservatory of Music, expressed appreciation of the "Philharmonic Capital" platform through a video. In his opinion, the program introduces the process of the entire industry chain of the musical, which helps more audiences into the theater. China and the development of the world have contributed. "He Nian, director of the national first -level director of the Shanghai Drama Art Center, said that the creation requires soil because Shanghai has a strong musical culture and mature music. The drama market, so this program focusing on musicals will be generated in Shanghai.

Monster Slak

"The Capital of Philharmonic" gives the stage to the musical actor. How do they view this challenging platform? Ye Qisheng, an actor, known as the "box office responsibility", known as the Shanghai musical market, said that showing the content of the musical on TV is a kind of learning and growth for himself. The responsibility of the actor.

Notre Dame

Actress Li Weiling started from her own experience and bluntly gained a lot on the stage of "The Capital of Elys." "The Capital of Elys" is like a light, which illuminates a longer and farther road, so that the musicals have more "Many possibilities".

nutcracker

Senior actor Xia Zhenkai revealed that the performance of just five or six minutes in the show often requires more than ten days, twenty days, or even a month of rehearsal. We spend so much time doing this, we cherish and feel very happy. "

Unparalleled road

The "Happy Tour Season" is about to appear, so that the IP of "The Capital of Philharmonic" will never end

As the first national industry chain musical culture promotion program, "The Capital of Philharmonic" has comprehensive layout from many fields such as talent training, production content, IP development, etc., looking at the future, building the entire industry chain platform business, and striving for music The "imported product" of the play carries the mission and responsibility of telling Chinese stories and carrying forward Chinese culture.

Ma Chenzheng, president of Shanghai Wenguang Performing Arts Group, believes that "The Capital of Philharmonic" is not only the "practice field" of a good work, but also the "tester" of good actors. The show tried and explored the integration of rap, jazz, classical and musicals, and provided room for exploration for the development of future musical works. Through a round of competition, the strength of more actors and directors has also been seen by the industry, and there are more opportunities. From this perspective, the "Happy Tour Season of the Philharmonic Capital", which is about to appear this summer, is on the higher starting line again.

Rock Mozart

Ma Chenzheng revealed that the "Happy Tour Season of the Philharmonic Capital" has both concerts of musical actors and rehearsal performances of classic musicals. The various forms of the drama interpret the entire industry chain of the current musical drama more complete. Essence

Seeds from the screen on the screen, to the offline performance continued to attract the audience, the director of the Music Drama Department of the Shanghai Conservatory of Music and Professor An Dong, the music director of "The Capital of Philharmonic", is also looking forward to the follow -up long tail effect of "The Capital" Essence He revealed that in the process of show creation, he also had more thoughts on the training of musical talents, industry development and the international standards of musicals. At the end of this year, the Shanghai Conservatory of Music will also hold the first upper audio international musical festival. The major universities in the United Nations cooperate with the performing arts group, SMG and other work to improve the diversified layout of one -stop industry including discipline construction talent training. Crazy flower shop

As a representative of the industry, Fei Yuanhong, deputy general manager of the acting world · Shanghai Cultural Plaza, believes that the industry has been looking forward to a high -quality program that can drive the development of musical development. From the perspective of the broadcast, "The Capital of Philharmonic" overcomes the huge difficulties, and has achieved the ultimate in terms of showing the texture of the drama. " The beautiful state has made a particularly good promotion on TV culture. "

And Song Jiongming, the director of Shanghai Radio and Television, the deputy secretary of the party committee of Shanghai Culture Broadcasting Film and Television Group Co., Ltd., and President of Shanghai Culture Broadcasting Film and Television Group Co., Ltd., said that he continued to shoulders the mission and responsibility of the mainstream media group. From making a cultural contribution to the development of the city in Shanghai and bringing the beauty of the culture to every ordinary people, "The Capital of Elyssed" is only the first step. We are very confident and interest to continue to move forward. "

Experts and scholars are hotly discussion, what is the right thing for "The Capital of Philharmonic"?

Since the broadcast in March, "The Capital of Philharmonic" has caused a huge response among the audience and fans. What exactly did this show do? Experts and scholars attended their views.

For example, in the value leadership of the program, Leng Yan, the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, Secretary -General and researcher of the World Media Research Center, said that "The Capital of Philharmonic" has achieved warm realism, revolutionary romanticism, and literary aestheticism. The combination of the three has made a perfect integration in the leadership of value and aesthetic concept. At the same time, the program realizes the spread of phenomenon -level video. He can see many people paying attention to this program on the streets and subways on the streets and subways to achieve elegant drama art into ordinary people's homes. Everyone loves to watch. "

Mamma Mia

Yang Chenghu, deputy dean and professor of the School of Art and Media of Beijing Normal University, said that although musicals have a certain market appeal in China, they are still trek. In this context Promoting, promoting, and perfecting the musical industry chain has stronger demonstration significance. Through the restoration of the story and behind the scenes, "The Capital of Philharmonic" also conveyed the identification of the professional spirit of musical actors, and conveyed the value of positive energy such as dreams, friendship, and struggle to the audience.

Dai Qing, a professor at the School of Drama and Television of the Ministry of Arts of the University of China, believes that from "Hidden Corner" and "Pretender" to "Far", "The Capital of Elys" is full of surprises to local original musicals. This is The important step of "imported products" in China is also an important foundation for winning the audience's aesthetic and empathy.

pretender

Wang Diji, assistant and associate professor of the School of Journalism of Fudan University, believes that the revelation left by "The Capital of Philharmonic" is not only in the musical industry, but also a new idea of ​​local satellite TV and radio and television media groups. On the good show to tell the story of Chinese, show the ability of Shanghai to open, compatible and confident cultural temperament on the international stage.

loyalty

In terms of variety show innovation, film critic Li Xingwen believes that "The Capital of Philharmonic" puts the sense of professionalism and the balance of variety shows in place, and achieves "the variety show does not grab the drama, the professional is not inferior", especially the "Philharmonic group" Composition, there are "academic responsibilities" such as Liao Changyong, professional representatives who understand music like Xiao Ke, Zhang Yuqi, who starts from the perspective of ordinary audiences, A Yunga, who is a "living map in the industry", and has a very fast response ability. Da Zhangwei and Huang Shujun, they all grasped the sense of rhythm and professionalism very well.

Li Chunli, deputy director of the Literature and Art Department of Guangming Daily, believes that "The Capital of Philharmonic" is very vertical and has a good effect on the popular science of musical knowledge, especially the help person represented by Liao Changyong. Methods, in professional language, let the audience understand what musical is.

The editorial board of the Xinhua News Agency Shanghai Branch and the external director Xu Xiaoqing looked forward to the second season and the third season of "The Capital of Elysome". I look forward to seeing the growth of more musical actors and the breakthrough of talent training.

Cao Lingjuan, deputy director of the Shanghai Branch of the People's Daily, said that from the show, he saw the scene where the Shanghai performing arts were gratifying, from the integrated effect of the big world to the development of cultural soft power, "I hope this program can continue to go down , Make due contributions to the development of urban culture and the development of the musical industry chain. "

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