How to break the camping variety show: Camping is not just the background board of outdoor reality shows

Since the epidemic, camping has quickly become a new way of traveling for Chinese people, and the popular science of sharing and equipment on camping experience has quickly become popular on the Internet.

"Chasing hot spots" is the characteristic of variety content. This year, the variety content of major platforms has aimed at this emerging track and launched many camping variety shows. Among them, iQiyi took the lead in launching "Camping together" in April, setting off the first wave of camping variety shows. Immediately afterwards, the fourth season of Mango's IP "Flowers and Teenagers" returned, and the new model of camping season was also attracted much attention.

However, from the current effect, these two programs are difficult to be regarded as success.

The current variety shows or excessive presentation routes and equipment strategies, or social difficulties that focus on camping strangers together, have not showed the true charm of camping.

From the perspective of cold eyes, how to distinguish between casting, site selection, and the focus of the content of the presentation with the ordinary travel reality show, and presenting the unique point of camping is the key to whether it can highlight the siege on this track.

Action step by step, discounted camping experience

Camping is a "trouble" thing, but its charm is also the sense of accomplishment brought about by the "inconvenience".

But unfortunately, in "Camping Together" and "Flowers and Junior Camping Seasons", the program group has made the same problem, that is, the guests are too fully prepared for the guests, such as equipment selection, tent construction And route planning.

The first stop of "Camping together" and "Flower and Juvenile Camping Seasons" were selected at the camping base in the suburbs of the city, opening the camping experience from the easiest place to start.

The "Flower and Junior Camping Season" is divided into three groups into tents, RV and meal groups to learn about camping related knowledge.

Throughout the preparation process, the show team invited the guests to teach them some basic knowledge, and also prepared them for equipment and a lot of ingredients for them.

In addition, although the program group emphasized the self -control route, it also chose the destination, and the guests only needed to re -arrange the order.

In this way, the guests carried out step by step according to the arrangement of the show group, and the processes lacked the guests that the guests put forward their ideas and then tried and discovered.

In addition, due to the rain, the guests were a little panicked during the entire preparation process. The process of preparing for dinner was also busy, and after eating, they hurriedly handled their luggage and packing.

After the first episode of the show was broadcast, "Flower and Youth Camping Season" went on a hot search because of "boring".

It is true that this preparation is to allow the guests who camping Xiaobai to quickly obtain camping related skills, and to make popular science to the audience in front of the screen.

However, it is clear that in the program, the preparation of too much is limited and occupied the room's play space, allowing the guests to advance according to the arrangement of the program group. The "trouble" of camping can bring the surprise and the experience of "inconvenience to overcome".

At the same time, due to the lack of dramatic learning, the process of learning preparation is also very tedious in variety shows.

Through appropriate guidance, let the guests try to complete the entire preparation process before formal camping, and do not occupy a large space in the program. Only this shows that the guest’s preparation results and the spontaneous yearning for camping will make the audience even more Feel the same.

What kind of character relationship should be selected for camping variety shows?

In "Camping Together" and "Flower and Junior Camping Season", most of the guests participating were Xiaobai, who was the first camping, and only Huang Yali, the guest of "Camping together" with a camping experience of about 2 years. In addition, the guests in the two shows did not know each other, and they were embarrassing and rusty at the beginning.

Compared with the general travel, the camping is doubled. From driving, tents, cooking, packing, etc., the guests need to be completed by themselves. Let a group of strange camping Xiaobai experience camping together, which will take a long time.

The main point of the "Flower and Teenagers" series is the social dilemma of strangers traveling together, and this feature has continued to the camping season.

In the first stage of the show, Yang Mi was elected as the head of the team and gave the team members. She became the core figure in the entire show. The focus of the audience will also be on how she leads a team and balances various interpersonal relationships.

Among them, Liu Mintao became the first member of the "problem". She caused physical discomfort because she did not rest well. She personally did not want to affect the team's mood and comfort her with other members. The emphasis on changes between the relationship between "strangers".

Although "Camping Together" did not have too many ink on the social interaction of people, but instead emphasized that this was a "camping family" at the beginning, and the guests always had the term "family".

However, a group of people who are not familiar with them have not experienced everything together. How can they become a family? Such a slogan processing is slightly deliberate and cannot be convinced of the audience.

On the other hand, in the country, there are high -profile Korean camping variety shows "Spring Camping", "Witary Camping Life" and "Camping Club". The guests participating have very close native relationships.

The guests of "Spring Camping" and "Witary Camping Life" are the tacit partners in "New West Journey" and "Witary Doctor Life". camping. The guests have clear division of labor, tacit understanding, and very natural family friendship, which makes the audience feel the relaxation and comfort of camping with friends.

Camping is different from general travel. It is more inconvenient and requires cooperation. It is also a way to get closer to each other.

When choosing a guest, the previous evaluation guests that match the production logic of different people's settings may no longer meet the plot requirements of the program, have enough native relationships as a support, or design from more from the relationship between the characters. Perhaps it is more in line with the relaxation and healing characteristics of camping.

What exactly do camping variety shows?

The rise of camping is related to the unable to travel during the epidemic. The charm is that it can integrate into nature, talk to nature, and talk to themselves.

"Camping together" and "Flower and Juvenile Camping Season" have always emphasized the characteristics of camping "close to nature" in terms of the motivation and purpose of the show.

"Flower and Juvenile Camping Season" chose a mature camping place in Hunan Province, but unfortunately due to the weather, the content of the desirable beauty was not seen in the content of the first two episodes.

More content is the various situations encountered by a group of people, including the lack of funds for renting tents in camping, lack of tools when taking tents, and sudden heavy rain. Essence

At the end of the first two episodes, the guests failed to enjoy the real free camping.

In contrast, the guests of "Camping together" did not encounter too many accidents, but they showed a too comfortable camping experience.

The program team chose camping locations from all over the country, including Guangzhou, Sanya, Xishuangbanna, Zhongwei and other places. The guests came from the hotels prepared by the hotels in various cities to the camping site. They had good tents and rich ingredients waiting for them. The guests seemed to punch in in various camping.

When the guests reached each station camping site, they began a series of conventional game links for outdoor reality shows. For example, in Sanya, a game is passed on dinner plates, sea umbrellas, land surfing, beach chasing, etc., and plays for treasure hunting in the central defender.

Such a setting has turned the camping into a supporting role, as if the accommodation place of outdoor reality show has changed from the hotel to a tent.

In fact, camping travel includes a variety of elements, including self -driving, food, friends, bonfires, beauty, and various outdoor activities. Everyone is also different in camping.

However, from the current broadcast, the two -gear camping variety shows did not put the core highlights in the camping itself.

"Camping together" as a whole looks like a traditional star outdoor reality show that has added camping elements. "Flower and Junior Camping Season" is still exploring in the field of strangers traveling.

Generally speaking, the two programs are actually trapped in a strange circle of camping and outdoor reality shows.

In the early stage, the program group was too fully prepared to compress the guest's play space. During the recording, the chemical reactions of guests were slightly displayed and deliberate. More importantly, the core charm of camping was always placed on the edge of the program content.

The various reasons eventually led to the two programs of "Camping together" and "Flower and Junior Camping Season".

So, how does the camping variety break the question?

Perhaps the recording thinking of the inherent outdoor reality show, starting from the emerging lifestyle itself, the matching of the characters and rules that can show its core charm can only open a new track of variety shows for camping.

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Text/Pepper

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