Cultural observation ｜ The fare of music fans is "spit" by music fans. What is the price of double the price?

Cover reporter Xu Yuyang Liu Kexin

As soon as July arrived, the temperature in Chengdu went up, and the air was hot. And more hotter than air is the hearts of music fans.

On July 5th, the Strawberry Music Festival was officially officially announced that it will be held in Chengdu International Non -Heritage Creative Industrial Park from August 20th to 21st. In terms of lineup, people are also looking forward to the band, five people, Dada bands, Mao is not easy, Chen Li ... Each one allows fans to fists his palms and strive to press the "confirmation payment" key.

Music festival is synonymous with "summer"

High amount of fare is talked about heated discussion

This is the ninth year when the Strawberry Music Festival settled in Chengdu. In fact, Chengdu has long been a place for major music festivals. As of July 6, 2022, more than ten music festivals have announced their landing in Chengdu, such as Strawberry Music Festival, Star Nest Mystery Music Festival, Haichao Universe Music Festival, Vitality Forest Music Festival, etc.

Cover news reporters saw from a platform that the tickets at Chengdu Station at the Vibration Forest Music Festival held from August 6th to 7th have been sold out. Open Weibo and search for the keywords of the "Chengdu Music Festival". You can see many people who have not bought tickets. They are "seeking tickets" online. It can be seen that the situation of "more monks and less porridge" in music festivals has not faded with the arrival of high temperature weather. Being able to listen to a band's performance in the summer, be able to spend their passion in the hot summer and music, this is the summer in most young people.

In terms of lineups of the Chengdu Music Festival this year, it is basically the main band, rap, and hip -hop singer. For example, the five people, the band, and the neon garden of the public's sight with programs such as "Band's Summer" are among them. It will also attend major music festivals that will be held in Chengdu. Through programs such as "Chinese New Rap" and "Singing New Generation", many popular rapper Liu Cong, Yang and Su and others were frequent visits to music festivals. In addition, there are some singers who have already had a lot of fans, such as difficulty, Chen Family, Guo Ding and others, such as idol singers such as little ghosts (Wang Linkai), princes, Fu Ya Ning, etc. In the lineup.

Hot discussion on the Internet for high music festivals

The expansion of the scope of the performance group will inevitably drive more audience groups to join the music festival, and at the same time, it will also exacerbate the situation of "more monks and less porridge". The situation of not buying tickets, high -priced second -hand tickets, and rising fares have always existed in the music festival market. After this year's Strawberry Music Festival officials were announced, the fare was also "vomited" by fans: "The festival of the big platter is too expensive" "Who will manage the assassin" "still leave money to watch the concert" ... … The discussion about the high fare is one after another.

Chengdu Music Festival fare this year

A certain music fare

Take the Strawberry Music Festival held on August 20 and 21, 2022 as an example. The reporter asked from a ticket platform that the full -price ticket for a single -day performance was 680 yuan, the two -day pass was 980 yuan, and even the single -day fare of student tickets was 380 yuan. On the other side, the vitality Forest Music Festival Chengdu Station has a single -day fare of 588 yuan and a single -day VIP ticket of 888 yuan. On the other side, the minimum pre -sale fare of the Star Chao Music Festival is as high as 788 yuan, which is staggering. Even so, the student tickets and two -day tickets of the Strawberry Music Festival have been sold out, and the Vitality Forest Music Festival has been sold out throughout the game.

Why does the fare of music fares go repeatedly?

The high cost of the artist has led to the increase in overall costs

A post -90s fans who go to the festival every year told reporters that taking her favorite Strawberry Music Festival as an example, in 2020 and 2021, a single -day ordinary fare is 480 yuan. This year's single -day ordinary tickets have risen At 680 yuan, other major music festivals have a significant price increase. According to her memories, the daily fare before the epidemic is usually around 180 yuan to 280 yuan.

Facing the question of the Internet, why the fares of music fares have been rising and rising in the past two years. Cover journalists interviewed several industry insiders. They may have served a large domestic music festival or are engaged in music performance operations.

Insiders believe that the most fundamental reason for the rising fare of music festivals is that some singers or bands with super popular itself have joined the music festival. These musicians usually have relatively high appearance fees. In order to operate normally, the performers can only transfer this part of the cost to the fare, resulting in a significant increase in fares in the root cause.

"In the past few years, the band has become popular, and outdoor shows have been hot. Some bands who have only prestigious bands in the circle are now hot in the public market. At the ranks of music festivals, the overall cost of the festival was increased.

Industry insiders revealed to the cover news reporters that most of the artists' appearance fees are public in the industry. They are famous and fans of fans, and they can often reach the overall cost of dozens of small bands. The fare is the biggest income of the festival. For some smaller music festivals, the fare income often accounts for two -thirds of the cost of the entire activity in order to barely lose. For a larger volume of music festivals, even if there are brand sponsorship and the revenue of the market, the fare will be at least covered with the appearance of all bands and artists.

It is true that in addition to the artist's appearance fee, the industry also believes that venue costs have also risen in the past two years."The venue rental fee is usually hundreds of thousands. With the cost of audio and stage, the entire venue costs usually exceed one million." An industry insider who did not want to disclose his name saidAbout 300 yuan, but in the end, I still lost a lot of money."The times are changing, and the definition of the trend is also changing. Some people think that the current music festival is like visiting temple fairs, but 'music' really cannot be tall and widow.In terms of business models, the rise in fares is also a normal market response.

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