The greatest work?Still "Jay Chou"

"My notes are all future arts" "The madness of generations, the king of music", "the lively in this world is lonely" ... At 12 noon on July 6th, Jay Chou's new album "The Great Works" The first MV was launched.

Two years before the previous single, 6 years in the last album, 22 years of debut, Jay Chou returned with his 15th recording room album.

At 12 noon on the 6th, with the official launch of the MV, QQ Music this single MV video playback rose at a rocket speed, played 30,000 times in 1 minute, 214,000 times in 5 minutes, and 777 million playback in 10 minutes. In 15 minutes, 12.12 million playback ... Bilibili (hereinafter referred to as "station B"), the video information below the MV also shows- "100,000+people are watching", Weibo is even "hegemony The list "hot search.

Picture source: Sina Weibo

Many art "Easter Eggs" in the MV made many netizens shout: I did n’t understand the lyrics when I was a kid, and I still did n’t understand when I grew up. It was really security.

MV: Modern Art in Paris Roaming

The Salmadan Department Store, which was at the beginning of the MV scene, was a famous department store in Paris. It was also located in the "Seine River" sung in "The Passionate Balloon", close to the Paris Virgin and the Louvre.

According to reports, Shamartan Department Store officially opened in 1870. From the 1980s to the 1930s, it was the golden age of the development of Shamartan Department Store. It was once the largest department store in Paris.

Picture source: MV screenshot

Let's talk about the painter.

First of all, the MV painter Maglite, who has been in Paris and exposed to surrealism in Paris. Its representative as the "Son of Human".

Picture source: MV screenshot

Then it appeared at the surrealist representative artist Dali, and the lyrics such as "bending the spoon" and "melting clocks on the wall" and "lobster phone" pointed to their works "Eternal Time" and "Lobster Phone".

Picture source: Sina Weibo

Then the "key artist" Chang Yu, until the end of the MV, still has a figure. Chang Yu was born in Shunqing (now Nanchong) in Sichuan in 1901. He went to Paris when he was 20 years old. Except for his family, he returned abroad for a short period of time. He lived in Paris in his lifetime.

Picture source: MV screenshot

"Huadu's Elegant Legs" refers to his work "Naked Legs", which was eventually sold for HK $ 198 million in Sothebia, Hong Kong, Hong Kong, Hong Kong, China. Jay Chou has published posts about Chang Yu on social platforms. The picture is Chang Yu's "Lonely".

Matisse, Van Gogh, and Monks appeared in the chorus, all of which are artists. Among them, Matisse is a French painter and is mainly active in Paris. The influence of doctrine.

One of the representative artists of Impressionism also appeared after Jay Chou and Langlang "Douqin", and the lyrics also paid tribute to Monet's masterpiece "Sunrise • Impression" and "Pond • Water Lily".

Xu Zhimo finally appeared in the MV. In fact, Xu Zhimo met Chang Yu in Paris in the 1920s, and the two became friends.

Picture source: MV screenshot

Xu Zhimo also published Chang Yu's painting "Naked" in the "New Moon" volume edited by him. According to Chen Zishan, a professor at the Chinese Department of East China Normal University, this "Nude" was not published in China for the first time in the future. At least one of its works published in China.

Xu Zhimo also left a vivid portrait for Chang Yu: "I often go to a friend in Paris. He is a painter, living on the top of an old house on the bottom of a small street. In a A -type sharp pavilion, the light is dull and afraid of people. During the day, there are two glass windows of the size of the pancreatic pancreas. A gentleman who couldn't go to bed at dawn, he did not have home in the afternoon. At least, when he had to go on the light, he took off his gown and exposed two tattered arms, buried in his gorgeous garbage nest to start his job. "

Each platform competes for different "gameplay"

As a controversial "top flow", every time Jay Chou has a new movement, major platforms have already "fist and palms", preparing a series of supporting activities. On July 5th, QQ Music opened the digital album appointment of "Great Works". As of the press release, more than 7.67 million people had made appointments.

Picture source: QQ music screenshot

In addition, QQ Music also opened the sales around the new album series. Among them, the "Student Zhou Sales Series" has received greater attention from netizens. The two of them have coincided with Jay Chou's "Cake King" and "Pigeon King" in the fan circle, respectively. "Syncir".

Picture source: QQ music screenshot

The fast hand with Jay Chou's "first Chinese social media" focuses on "exclusive interaction is only fast -handed", and in the profile of the MV, "Brother is here, do you like it? The comment area tells me, I will see it! Two days later, my brother came to collect homework. " The reporter noticed that the start time of Kuaishou's MV video was displayed at 12:23. After the video was sent out, Lang Lang, who "Douqin" in the MV in the MV, left a message in the comment area.

Bilibili launched the event "The Great Works of the Great". The reporter observed that one hour after the MV was released, many certified "UP Lord" quickly launched the piano and guitar turning bullets. work.

It is worth mentioning that, within two hours of release, "The Great Works" ranked No. 1 in the "State Ranking List" with a station of more than 3.45 million, the barrage was 220,000, and the comments were 70,000. "Jay Chou IP" on the new video platform

One of the details is that the MV of this new album, B station and QQ music, cool dogs, Migu music, etc. have become one of the launch platforms. On July 1st, the official micro -announcement of Jayer Music will release Jay Chou's new song MV at station B. The settlement of this time also means that Jewell Music has reached copyright cooperation with station B. It is reported that Jewell Music is a music entertainment brand co -founded by Jay Chou, Fang Wenshan and Yang Junrong.

According to reports, the insiders at the station B revealed to the public account "Tech Planet" that station B did not invite Jay Chou himself to settle in. In addition, Jewell Music is not exclusively settled and has previously settled in multiple platforms.

The reporter observed that the official number of the Jewell Music B station released the first video on June 29 with the 4K repair version of Jay Chou's song "Give me a song".

At 00:00 on July 2nd, the account officially released the preview of the new album, and the comment area of ​​station B also added "Oh, good" Yan Wen character. As of press time, in addition to Jay Chou's songs, the account also released the works of two artists of Jewell Music.

Prior to this, the short video platform quickly made a series of actions around the "Jay Chou IP", which once caused heated discussions. On May 30, 2020, Kuaishou officially said that it officially reached a strategic cooperation with Jewell Music. He won all the songs of Jay Chou and the MV's short video platform authorization, which means that when you create short videos, you can use Jay Chou's songs and and MV is a soundtrack and material.

At the same time, Jay Chou also opened the account "classmate Zhou" on the fast hand. His account profile was "Jay Chou's first Chinese social media. The only one in the entire network is only fast."

Image source: fast hand screenshot

According to statistics, in the first and half -hour live broadcast of Kuaishou, Jay Chou watched the total number of 68 million, the total interaction reached 380 million, and the number of fans also successfully exceeded 30 million. However, the number of fast -handed fans of Jay Chou has increased much in two years. As of press time, the total number of fans was 31.49 million.

In general, as the fans said, it is indeed Jay Chou, combining the most perfect singer with strength and traffic. And how would the major platforms miss such a "drainage opportunity"? Who will be the next singer who can set off the entire network?

Daily Economic News

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