"Life Event", between warm and cold

To some extent, human death is very decent.

Author | Qiu Ming

"To some extent, people's death is not decent."

From ancient times to the present, the taboos of "dead" in Chinese culture can be seen. Even so, the funeral culture of the Chinese still has a grand and decent romance. However, the romance of culture has not blocked the world's criticism for the last decent into the division.

And "Life" stood at the intersection of such contradictions and moved the funeral "cold" and the family's "hot" to the big screen. In the secular "dead", there are many taboo eyes, creating a box office plunge and a miracle of word of mouth for funeral movies.

Since the Spring Festival, the long -lasting film market has finally ushered in a long -lost movie watching boom after the launch of "Life".

As of July 4, "Life Event" has won a total of 800 million box office. From the box office inverse to the two consecutive days, it exceeded 100 million in a row, and the "Life Event", which is the vanguard of the summer stall, undoubtedly ignited the first wave of summer viewing fever.

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On the success of "The Great of Life", the first opportunity of "the time and the place of the world" is naturally the key to the starting victory, but it is worth paying more attention to its multi -dimensional "cold and warm".

The "warm and warm" of the actor and the subject matter

"Life" is a two -way walk from a hot actor and zero -degree subject.

In terms of mutual achievements, actors and works are always honored and disgrace. For "Life", the taboo theme and story of the taboo of funerals means that the work is likely to be a "zero subject matter" that is unattended. But for hot actors, such a subject that is not optimistic is often a valuable test gold stone.

The traffic is to the actor, you can carry the boat or cover the boat. And how the most universal way is to "remove the fire" in the rising period of soaring in the heat value. Perseverance.

The responsible heat actors can activate the audience's discussion on social issues through roles and works, and sharing the "heat" from the actor themselves to other dimensions, which is the correct way to open the "traffic". From the weak and courteous little grandfather to the rebel Lin Nansheng, and then to the small town to enter the master Mo Sanmei, the actor Zhu Yilong continued to warm up the role with his own traffic, so that the popularity continued to shift to his works, reality and thinking.

Baidu Index shows that Zhu Yilong has always had a stable exposure in information attention. Since its release on June 24, Zhu Yilong's search index with the movie "Life" has achieved a high rise in synchronization, maintaining a high popularity.

Picture source: Baidu Index

It can be seen that the two -way travel of the heat actor and the zero -degree subject not only alleviate the traffic of the entertainment industry in the Matthew effect of the actor's heat and the cold theme, but also achieves the temperature complementarity between the actors and the subject matter.

In addition to the complementary temperature in front of the stage, in the ingenuity of the behind -the -scenes, the theme of the heat actors and zero degrees also has a common pursuit of value core.

Art comes from life and is higher than life. The story of "Life" anchor the small town, interprets the ordinary and extraordinary of the little people. The protagonist Mo Sanmei is a typical small figure in the market, but his former experience and his father's career after he was released from prison, destined that he was an ordinary person who would be marginalized.

Sitting in a solid, wearing a green hat, immature, and looking down on herself ... In the movie, Mo Sanmei's poor thing was broken by friends Jian Ren and Bai Xue. It is not difficult to find that behind Mo Sanmei's uncommon game is the real unconfidence and escape from everyone.

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A movie work is not a script that needs to be wrong, but to allow the audience to see the flaws of real life in the emotional resonance.

Therefore, in "Life", even if Mo Sanmei is too many people in the eyes of too many people, they can see his growth.

Under the begging of his ex -girlfriend, he will restore the remains for the former rivals; he will apologize for the reckless performance of Xiaowen at the parent -child activity; he will also record the summary of each work summary at your heart after truly understanding the weight of life and death. ... This is the performance of drama, but also the shadow of ordinary life.

Mo Sanmei is the most important window of "Life". What can be seen through this window is the story of Chinese funeral culture, the feelings and perseverance of the living, the group after the death of the people's dead lanterns The deceased's decent division was too late to accompany him.

From the inconspicuous market of Mo Sanmei to the professional knowledge of the Essence of the Master's Division, in terms of characters, it shows the intention of the actors and the creative team.

The ingenuity that the film and television industry has been pursuing for a long time is needed to sharpen the intention, whether it is immersion in life or the polishing of the character, or the refining of the story of the work. Only by changing the comprehensive volume on each dimension and grid line can the quality change in the pursuit of ingenuity.

Only with the complexity of the entire team can the creation team willing to be ugly and the creative team who are willing to show up with the micro -story story can truly realize the feeding of art in life.

The "warm and warm life" of big things and small things

"Life, there is no major thing to get rid of death."

Three and sixty lines, there are stories. The inherent sense of death will inevitably let the related works related to the audience bring preconceived sadness. As the most prominent color of "Life", the funeral is the most prominent color of Mo Sanmei. As a division, Mo Sanmei sent away the little Wen's grandmother who couldn't wake up, and sent away a little girl who had passed like painting but had not had time to grow up. She also sent a love enemy who had encountered a car accident and had no skin. The funeral home worship, whether the young parents who send the black -haired man or the pregnant wife with tears, they have a sharp and single cold tone of the tragedy of death.

In terms of life, this cold emotion is with inevitable soreness, crying, black, and heavy rain to continue to rendering the sadness caused by death. In "The Great of Life", there is no various deaths encountered by the teacher, and the real sadness accompanied by it has room for the death of cold emotions to have a space for precipitating life philosophy.

For the second brother who died without meeting, his father asked himself to kneel and hoe Mo Sanmei never understood. In the face of frequent deaths, Mo Sanmei finally died in the chattering chattering in a calm and calm chattering chattering in a calm chatter, because she lost a living person because of a dead man. As a loved one, this is the hard -hearted knot of the father; but as a division, it should be the decentness of all the deceased, and it should be done.

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"Life", through the tone of his father, said "life, no matter the death", is the philosophy of life as a relative of the deceased in the face of death; "Professional" is the philosophy of life as a teacher who witnessed death.

After witnessing too many people's grand and decent funerals, the final request of Mo Sanmei before the death of his father was to hope that there was a different funeral. It is necessary for Zhouquan's ritual. This is a last step to practice "death" to practice "death".

Under the theme of funerals, the sadness and helplessness of death that can be predicted is the heavy feeling of big things.

However, "Life" was mixed in the trivial matter of cold emotions. Before the end of the philosophy of life, he starred in the comedy of life -born life.

In the breakfast stall in the morning, in the face of the "rules" of the third brother, Xiaowen retorted "Grandma said that picking up in three seconds is edible." "But dare not go to the toilet reason, the third brother said in a hurry to say" they also have names like your ugly tiger "; after Xiaowen misrepresented the marbles, three adults and other small texts were taught after the toilet and so on. During hidden dangers; when the father and son reconcile, when the little man said "no quarrel" ... the comedy brought by the little thing made too many contradictory heating points to an abrupt end.

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Under the theme of death, "Great Life" portrays the complicated complexity between the lively noise and the relationship between the characters belonging to the small city. Between the death of death, countless funny and warm thermal energy trips are mixed with it, so that serious death is talked about in the warmth of the pulse.

The beauty of "The Great of Life" is that they do not blindly render the sense of death. Instead, they combine death with family stories that are closely related to them. They are in a good and textured life in the market that combines big things.

The warmth of life is the most meaningful "Life".

The value resonance of good content

In the long -awaited movie, "Life" ignited the tide of long -lost movie viewing.

In the first half of the year, the entertainment industry once again fell into the cold spring cold. From the large -scale projects to frequent layoffs, all Internet manufacturers such as Aiyouteng B are all spared.

The "cold" of the film industry is even more intuitive. After the longest Spring Festival in history, the rolling of the epidemic has once again made major theaters across the country have to close the business. Compared with sporadic movies, more movies still choose to withdraw the files. , "Save the Market" once became an impossible.

Nowadays, in the summer stalls that should have been placed in all flowers, there are still few movies that are scheduled. In the wait -and -see of most films, the success of the "Life" has indeed taken advantage of the time and place of people.

On the premise that there is no pressure to compete in the same gear, "Life Event" is first filled with the curiosity value of the audience with the funeral theme of few people, and with the enthusiastic actor Zhu Yilong ensured the stability of the box office, work behind the stage and behind the scenes. In the careful polishing of the personnel, "The Great of Life" has a real winning face in the recovery of the movie viewing.

Russian drama writer Chekhov once said, "If a gun appears in the first act, then in the third act, the gun must sound."

From this perspective, the final presentation of "Life" is still insufficient. For example, the emergence of Xiaowen's biological mother and the rainy night of the third brother and Xiaowen are not fully paved in the entire film. This mandatory emotional undulating will inevitably make the viewing experience moved to routine abuse. Mind.

But the flaws are not concealed. The perfection of the film art is that it can accommodate the blank white of "one thousand readers, there is a thousand Hamlet". What the audience really sees the audience is not only the story of the third brother and Xiaowen, but also the life of many teachers. From the second point of view, the watching fever of "Life" is also a signal for the recovery of the film industry.

The "26th Weekly Film and Television Weekly (6.27-7.03)" released by Tuopu data shows that the number of theater operations in July was continuing to go. Compared with last week, data continued to increase. After officially entered the summer season, the daily box office basically maintained at a level of 80 million. Among the total box office of 736 million in the week, "Life Event" and "Jurassic World 3" contributed more than 80%of the broader market.

Image source: Tuopu Data

It can be seen that under a steady market viewing heat, the film market is in a state of "supply and insurmountable". As a summer stall that was competing at that time, the release of a number of films in July now seems to be far away.

Compared with the eight years, under the premise of 22%of the fare, the Chinese film market in the first half of 2022 hit a record low with a final result of 17.19 billion. In the first half of the stop of the stop, Chinese filmmakers continued to be created, so it seemed difficult to choose or retreat.

The long -term epidemic has repeatedly made this year's summer stall deserted, but the boom of "Life" made more people see more than the courage to be the first, but also the fact that the audience is willing to pay for good content.

No. 1 conclusion

The movie is a window to understand the world. It does not have a long and boring record as a documentary, but precipitates the philosophy of life through a dramatic story.

There are deaths, farewell, reunion and joy between the warmth of "Life". In the hedge of the family, there are secrets that can solve all problems.

In the end, Qi Tian Dasheng and Nezha, who were anti -bone, became the stars.

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Reference materials:

1. Week 26: "Life Event" is about to reach the summer championship

https://mp.weixin.qq.com/s/cwvqzvmpe8j4-frq2h6qdq

2. 2022 film market half a year: 17.1 billion, the worst performance in the past 8 years

https://mp.weixin.qq.com/s/uc3bk8h- vstmeq0gbbjhbw

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