What happened to Jay Chou's new song "without posting"?
Author:Global Times Time:2022.07.06
Douban apology
38 people have heard, 6 people are listening, 160 people want to listen
As one of the leaders of the Chinese pop music scene, Jay Chou released a new album after 6 years, and "The Great Works" has attracted the attention of the media and fans since its announcement. In order to satisfy people's curiosity and to propagate, the album released the special behind -the -scenes special "Jay Chou's 2022 album leader Paris Creation Documentary" on the Internet.
Although this documentary only filmed Jay Chou and its team's whereabouts in the Paris old goods market, revealing their props and clothes for the new album purchases, there is no fragment about the new album music, but it still receives a very good publicity effect. It can be seen in less than ten days, and Jay Chou's appeal in the Chinese pop music scene today is evident.
As a music album, "The Great Works", the documentary behind the scenes cannot be the basis for the review. However, Douban opens the page early and allows netizens to score the album. The label that 38 people have heard, 6 people are listening, and 160 people want to listen to the release of "The Great Works", and more than half of them have a 1 -star evaluation.
In this regard, Jay Chou's fans analyzed that it may be because the album samples circulating on the Internet have caused music reviews to be "released in advance", but Douban rashly "opening points" under the condition of only dozens of people. Faced with doubts, Douban responded on the 4th and publicly apologized: Douban Music has recently begun to modify the entry, which has caused errors in the background, which makes the "The Great Works" that has not yet been officially released. Sorry ... At present, we have closed the score and all the scores and comments are emptied.
This is not the first time Douban has been in doubt. As an influential rating website in China, Douban's comprehensive scores on movies, music and books can not only guide the interest of fans, music fans, and book fans. The direction also involves economic interests such as box office and sales. The Douban scores of the early Jay Chou album were mostly high scores of 8 to 9 points, but in recent years, "Ouch, Yes", "Hero", "Waiting for You get out of class" and other works have declined. "Fall to 4.5 points.
However, the Douban of Jay Chou's album is not suddenly low. Many fans said that listening to his songs from ten years ago, now "the higher the expectations, the greater the disappointment", especially the lyrics support of Fang Wenshan. Jay Chou's self -level is really hard to say. This time, the "opening of the oolong incident" reminds many fans of Jay Chou: After the album is officially released, remember to give Zhong Ken's score and leave a music review.
In the period of streaming media, is it important for music reviews?
In fact, it is not just Chinese pop music and Douban, musicians, fans, and media around the world, and now they are also discussing the relationship between pop music and music reviews -in the era of Internet and streaming media, there is still a necessary way for music reviews ——Wroun can really affect the sales and word of mouth of a album, decide the life and death of a band?
According to the retrospective of the veteran popular cultural magazine "VICE", as early as popular music, vinyl dishes and CDs are still used as vectors. The right to speak in the era of traditional paper media. The weight, their comments and scores will affect the broadcast rate of the radio, the purchase and setting of audiovisual stores, and the desire to buy the audience, but they do not necessarily accurately grasp the popular direction of the popular taste every time.
A famous example in the history of popular music comes from the British heavy metal rock band "Black Sabbath". In 1970, they released their first album, but they were relentlessly criticized by authoritative music magazines including "Rolling Stone" and "Voice of the Country". However, this album not only sold millions of pieces, but also regarded as the founding stone of heavy metal rock by later generations. "Rolling Stone" later also had to include it in one of the "greatest 500 Yinle albums".
In the late 1990s, with the rise of the Internet, the influence of traditional music critics and magazines was weakened, and the right to speak gradually shifted to the hands of the music bloggers with a large number of readers. Quickly divert from the paper media, and gradually form a full -bodied situation on music websites and forums such as "PitchFork" and "Buddyhead". So far, it is still the main position of online music reviews.
With the outbreak of streaming media and social media at the moment, there are another group of "video" and "live broadcast" music critics become tide, and the threshold for music reviews has also been pulled down. And with the help of social media widely spread, it can easily lead to heated discussions.
The American "34ST" website found that the instant interaction of social media allows some traditional media including old music websites to be more cautious when commenting and scoring: "MetAcritic" website is less and less evaluation. The eight cards were beaten red (low score), and new albums of big -name singers such as Swift can always get good scores, "because those critics don't want to be fans of fan networks because of low scores."
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