Why can't the variety show tear up?

The new season of "Flowers and Teenagers" was launched, but because of "boring", it appeared on the hot search.

Judging from the first phase of the performance, Zhang Kaili, who was considered the "big family", took the initiative to decentralize, and Yang Mi, who won the responsibilities of the leader, was exquisite. The way to stir -fry the vinegar, no one has raised objections. On the night of the first day of meeting, all guests sang "the family who loved each other" at the dining table.

However, in the moment when the "RV incident" became a classic and "flower learning" by the major entertainment communities as one of the most classic paragraphs of the internal entertainment variety shows, the audience's expectations for the new season of "Flower and Teenagers" seemed to have " Hope to see the conflict ".

Throughout the development of variety shows in recent years, some audiences will pity the classic reality bridge section like "flower learning" no longer appear. Today's programs seem to become more and more peaceful, and even the trend of rap variety shows has become "Peace & Love".

Some audiences express their dissatisfaction with "Variety is getting boring", but some viewers believe that these pictures that are easy to cause controversy before are closely related to "evil cuts" and "script". And the drama has become a threshold for persuading these audiences.

In the past, when the second season of "Flower and Boy" was broadcast, the form of "Star Travel Reality Show" was still in a barren period, and to analyze the "flower science" in various verses of this season, it became the audience and the audience and the audience and the audience and the audience and the audience and the audience and the audience and the audience and the audience and the audience and the audience and A blueprint for the program itself.

Time has changed. Seven years later, not only the program type is not fresh, but the atmosphere has also changed greatly as the original.

The current status of "unable to tear" variety shows seems to be telling the audience: "The times have changed."

The variety show "changed", but did not continue to "change"

When the first season of "Flower and Boy" was broadcast, the internal entertainment variety show came out of the European and American reality show model, turning its eyes to East Asia, Japan and South Korea, which is culturally traditional.

At the beginning of the century, variety shows have not opened their ideas. Satellite TV tourism programs have the function of "showing the great rivers and mountains of the motherland", but the popular science nature of tourism programs such as "Three Gorges" is stronger, and the live show is almost blank.

In the first ten years, whether it is a game -based program such as "Happy Camp", or "Chinese Talent Show" and "Super Girls" and other draft competitions, it is mainly in the shed programs.

In 2013, the "year of copyright introduction", known as a variety show. According to Yien data, the number of season -a broadcasting shows introduced by copyrights in 2013 exceeded the original variety shows of Satellite TV. The "Where's Dad", which was born from the Korean version of the show, became popular and pulled the studio's studio.

The outdoor reality show of "Star Counterattack" also rose. The high -speed development of the Internet Entertainment Forum has also given the best topic platform for such programs -Variety Director of Inner Entertainment has already touched the traffic password of the "Drama Reality Show". A variety of cameras are live broadcast around the weather, and the outdoor reality show is naturally inseparable from the full range of lens tracking. Some layers of packaging stars have begun to leak some "real" of nature.

On the other hand, the travel variety shows often give many rules restrictions. The travel groups formed by celebrity guests can only be considered in the face of limited funds, which can easily breed conflicts and contradictions.

The classics of "Flowers and Teenagers" are derived from the satisfaction of the audience's selfish desire, and on the other hand, it is also a new variety show that year, giving the soil where controversy and conflict occurred.

By 2017, the pioneering network comprehensive brought new "living water" in the field of variety shows. "Hip -Hop in China" is considered to be the first domestic "Drama -style reality show competition network". Rap ​​-raid competition is the highlight of the show and the carrier of the development of the plot.

"Competition" comes with the smell of gunpowder, and the character group portrait that needs to be presented in the plot -like reality show is also indispensable for controversy and conflict. Under various factors, "Hip Hop in China" became popular, and so far many audiences are considered to be the most exciting plot reality show in Internal Entertainment.

However, the emergence of another type of variety shows has challenged the consistent idea of ​​paying attention to "contradictions and intertwined".

Almost during the same period, the category of "slow variety shows" became popular in South Korea and gradually extradited to China. It needs to provide the audience with a sense of healing and providing an atmosphere of physical and mental relaxation.

"The Life" has become the representative of this road, proves that domestic audiences accept this "fresh species".

However, slow variety shows are almost completely contrary to anxiety and conflicts. "Dear Inn" once joined the workplace and competitive elements in the third season. As a result, netizens criticized too much in the inner roll. The Douban score dropped from 6 points in the first two seasons to 3.7 points.

The leading power of the long video platform has just shared the timeline with the evolution of variety shows. Long video replaces TV stations, and the differentiation of the audience has begun to intensify. The variety show of pure cure system is easy to guide the "clear soup" on the perception of perception, which can attract enough fixed audiences, but it is always a bit far from the national explosion. The production team of variety shows can only try to find a balance, or can only increase the level of inviting stars.

The two nodes of outdoor reality shows and plot -style reality shows have been introduced to internal entertainment, which has spawned the wonderful variety shows of "tearing", but after two stages of learning from Europe, America, Japan and South Korea, innovation in the internal entertainment variety show. However, it was relatively stagnant, and he continued to conform to the trend of the public and move towards "track innovation". This kind of innovation is beneficial, but on the premise of the overall market of the variety show, the difficulty of the manufacture of variety shows that have been discussed and triggered by the whole people is increasing.

What's more, even if the variety director and screenwriter's mechanism and hotspot manufacturing are becoming more and more mature, the soil that needs to be carried by this portrayal will not find the direction of innovation in the model, and it will also affect the innovation of the track. On the whole, the variety show lacks a new sense of innovation.

The star "unload the disguise" and put it back again

The innovation of the variety show itself has fallen into stagnation, and the stars themselves have changed in the position of variety shows in recent years.

This spring, Siqin Gaowa's "sheep prenatal" stalk and Haiqing "You are my god" scene re -occupied discussions, becoming a model of the rejuvenation of the old stalks in the end of the entertainment.

There is no reason for him, and the audience is willing to capture the embarrassing moment of celebrities and the picture of the dark flow of gunpowder.

In the early years, the stars left countless precious materials, and even read the earliest stars who used social platforms. They also often found wonderful "true temperament words": Wang Junkai was overwhelmed by his operation, Wu Jing called Duan Yihong "dead ghost", that Ying Ying "The most annoying person" is still widely circulated in the Golden Sentence Emoticon package.

This law is also applicable in the field of variety shows. The classic "Car Tent Selection Questions" in "Flower and Boy", the artists do not know that the picture will be completely out, and the true personality revealed is particularly "valuable" for the audience. The reason why "Fifty -kilometer Taohuawu 2" can form a "dock" is also related to Song Dandan's stable show of "real self" in the show.

Wang Chuanjun is called the first person to break the "docking"

However, this kind of guests are almost "encountering", and the role of celebrities in variety shows has also changed with the development of the times.

"Black and Red" was once a way to make a place. In the early days of social platforms, stars seemed to be able to live more comfortably on the public opinion field, and wanted to say what.

But now, it is already an era when a star sent a Weibo to the studio review and writing copywriting. The brokerage team has formed a solution for the "management" of the artist's words and deeds.

Mencius was once accused of hitting the predecessor in "First Grade" and no actor's literacy, so before the first season of "Fifty kilometers of Taohuawu", the agent repeatedly told her to "do not do" -the ones. On the one hand, the social media disliked the stars, and began to apply stricter review.

Not all teams are sure to "turn the tide" in the public relations, and it is easy to "play the fire and self -immolation". Sometimes, it is the right thing to avoid risks early.

On the other hand, in this evolution process, the "right to speak" in variety shows is gradually improved.

The traffic star with huge fans was once the object of chasing the content of all content in the entertainment industry. Until now, the casting of the variety show needs to consider traffic. energy. Therefore, at the moment when the brokerage team adheres to the cautious attitude, the image of the stars in the show will almost be negotiated and controlled by the two parties.

What's more, in the early years, reality shows are still unfamiliar and fresh for many stars, and domestic reality shows have developed for nearly ten years, and they have accumulated countless materials, which is enough to allow celebrities to review and make up lessons. It will only receive the tips of praise before the camera appears in the camera.

After the second season of "The Sister of the Wind", many audiences thought that the "sister" in the second season watched the first season and tried to avoid "scolding", so it was easy to guide flat and boring.

Chen Xiaozheng responded to Sister Lang 2 controversy

At the same time, the lack of professional Gagman and artists' "attitude" for variety shows can also easily reduce the wonderfulness of the show.

Professional variety coffee can make infarction and active atmosphere. If there is contradiction between artists, it can also be cleverly resolved in a humorous way. Essence

The audience wants to see the conflict, but it is not a fool

The last ring of "the era has changed" is naturally the audience who have the development of a reality show.

Most variety shows will have links and rules. In this type of settings, once different emergencies are different from expected, guests can easily move towards the situation of being surrounded by anxiety. Essence

Take "Flowers and Teenagers" as an example, the leading films spent a lot of space introducing the participating stars are mostly "camping Xiaobai". The core conflict is because Ding Chengxin's online examination the next day, everyone must rush to the next place before 1pm.

The guests in the show hurriedly packed their luggage and still couldn't keep up with time. Ding Chengxin, who was only allowed to take the exam, set off first. In essence, all members could avoid this problem early. Let Ding Chengxin complete the exam in the RV. The plan, so that Liu Mintao's emotions suddenly collapsed, and the audience was naturally difficult to reunite.

However, in Han Zong's "Witary Camping Life" with the same theme of camping, even if only Liu Yanxi has a camping experience, the clips of the guests in the preparation link are more inclined to entertain, and they will not deliberately render anxiety. Stars will not be rendered. The guests will also discuss the content of the show with the program group before participating in the recording, and there will be no long complaints to complain about setting up tents and preparing difficulties.

More importantly, the audience is not so "accustomed to" stars. After the daily salary and tax evasion of some artists are called hot topics, the audience also raised their requirements for their performance in variety shows.

At the same time, the audience's cognition and doubts about the "script" of the reality show are getting higher and higher.

In 2015, when some bloggers proposed a player in "Good Voice of China", the mentor Na Ying's style "one for a while is curly hair", pointing out that there may be "shady" in the program group. At that time, this Weibo He was also reposted by Wang Sicong: "The reality show was originally performed according to the script."

Nowadays, a live show is no longer secret for the audience. Even if a large number of variety directors and screenwriters have told the poisonous eyes, there are no scripts in the show, and many guests are revealing the true feelings of the context at that time, but the audience will still be more inclined to directly interpret the conflict in the show into the script, and even the annual draft broadcasting every year. After the out of, a large number of netizens will start a warm discussion of "which script I get to the character growth line, contradictions and conflicts.

Under the cognition of "may exist on the script", the audience talked about the controversial clips in variety shows on the one hand. When the first season of "Sister who rushed to the wind and the waves" was launched, many audiences were preparing to watch how the female stars were on the show on the show. In the "tearing", on the one hand, once the conflict occurs, the audience can easily regard it as the hype of the show group.

What's more, the core of the editing is focused on the contradictions between guests. The wind review between the audience was originally two sides.

In the early years, many romance dramas of Hunan Satellite TV will cut the character relationship in the trailer straight and entanglement. The editing style has been self -contained. Open the second creation editing of XXX, but this style will also be criticized by many audiences as dogs and vulgarity. In fact, it is used to attract the attention of the audience with contradictions, but the quality of the content is vulnerable.

Moreover, this way of excessive demonstration of conflicts and contradictions, and attracting the attention of the audience does not meet the correct value orientation, and there is indeed content risk. Like "Taohuawu" can show contradictions and conflicts, but also maintain safety in public opinion, it is actually very rare and there are certain luck.

Judging from the comments observed daily, the audience still maintains a high expectation of the "conflict plot" in variety shows, especially reality shows.

However, the reality show has been developed for so many years, and the audience has seen countless routines. "Tearing" is no longer the only criterion for the audience to judge.

After all, no one wants to be deceived by the "not good -looking" variety show, and go to the tools who maintain the popularity of the Internet community.

- END -