Andy Lau is "endorsed" again

On June 30, the official Liu Dehua fan platform "Hua Zi Tiandi" issued a letter of infringement, which denied the advertisement and information about Andy Lau's endorsement of Andy Lau. Liu Dehua has never spoke to the brand liquor, and has not authorized any company or individual to use Andy Lau's portrait and name on this liquor product.

On this letter of infringement, it also stated that "the endorsement information about Mr. Andy Lau is only the company and the company's holding company 'Yingyi Holding Co., Ltd.' official website. Civil rights, reputation rights, and intellectual property rights such as civil rights and interests are investigated and reserved the right to prosecution in law. "

Subsequently, the reporter searched the white wine on the Internet and found that his official spokesperson was the actor He Zhengjun. At present, there is no text map about Andy Lau.

Not long ago,#不 工作 不 and the studio were sued by Langsha#boarded on Weibo hot search. Li Yifeng responded that he had no form of cooperation with Langsha and had no cooperation with the picture authorized company as the picture authorized company in Langsha. The so -called "picture authorization" generally refers to the authorization of stills.

It is understood that some intermediary companies claim to have the authorization of actors and celebrities of the formal film and television company, and then sell them to the brand at a price of tens of thousands or 100,000. The banner of the endorsement is promoted. This behavior made celebrities unknown, so they fell into "endorsement". Including Sun Li, Liu Tao, Li Bingbing, Li Xian, Yang Yang, and Liu Shishi have encountered similar situations.

"Liu Dehua issued a statement this time, the same is the same problem. In the case of unknown and no cooperation, the picture has been printed on this liquor product. This has infringed with Andy Lau's reputation." Tell the Red Star Journalist.

It is reported that Andy Lau is not the first time that he has been "endorsed." Many years ago, there was a water purifier product that used its personal image at will. Not only did Liu Dehua as a spokesperson for the outside world, but also posted photos of Andy Lau in various landing activities. Eventually he was sued by Andy Lau to pay for RMB 200,000.

Source: Southern Metropolis Daily, Red Star News

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