Monthly No. 1 ｜ Media No. 1 X Zhongye Association Substitute: Total video of the entire network (June 2022, No. 20)

Dynamic review of short video platform this month

Traditional culture, adolescent growth, and media integration have become the main fields of major short video platforms this month: traditional culture and adolescent growth have been promoted and fermented in major festivals; Media integration and innovation.

Important time nodes are opportunities for short video platforms. Children's Day, Dragon Boat Festival, Mangye solar term, World Environment Day, Summer Solstice, etc. have become the best time to promote traditional culture and carry out public welfare activities, explore the profound connotation of excellent traditional culture, pay attention to the psychological needs of young people, guide children's health through platform strength through platform strength Develop and give play to positive social value.

From the perspective of the platform, central videos continuously explore the way of promoting traditional culture, and launched a variety of melting media programs such as "Ancient Rhymes and New Voice", "Da Ya · Twenty -Four Fresh Seeds", "There are words in paintings" Cognition of holiday cultural connotation.

Douyin's attention to the episode has continued to improve, launching drama data reports, and adjusting the short drama plan, while actively exploring media integration methods, combining online and offline activities.

Kuaishou actively assumes social responsibility, issued a minor protection report, agricultural technical report, and corporate social responsibility report, etc., and strives for a short video platform that leads positive energy and transmits positive values. In addition, Kuaishou pays attention to sports events and invites athletes to settle in to strengthen the advancement of cultural activities.

Good -looking videos focus on original programs and explore the diverse ways of presentation of cultural programs to increase user activity in creating competitions; Tencent Weishi pays attention to wild animal public welfare and uses 618 to carry out membership discount activities; Thousands of people pay attention to the national event; watermelon videos pay attention to children's growth needs, introduce classic documentaries abroad, and arouse the industry's attention.

Generally speaking, in addition to focusing on its own strengths this month, the short video platforms are actively exploring the new situation of the media, introducing public welfare activities with the help of major festivals, and spreading traditional cultural knowledge; pay attention to the growth needs of adolescents and college students, actively provide online and offline Help; combined with domestic and international events, guide mainstream public opinion, and assume the positive energy communication role of short video platforms.

Central video

Explore traditional culture and inject warm power

On June 1st, the account of the central video "The program to know early" was broadcast on the online event of "Big Children's Xiao Yiti Enjoy the Children", and the 12 -hour high -time cloud live broadcast. We have different Children's Day.

On June 3rd, the Dragon Boat Festival of the large -scale cultural series "Ancient Rhymes" premiered on the entire network of the Dragon Boat Festival, looking for the roots in one thing and one song, and exploring the custom inheritance of the Dragon Boat Festival.

On June 6, the central video aired the "Da Ya · Twenty -Four of the Frequent Mansion" to integrate media programs, describing the traditional cultural knowledge about the solar terms of the seedlings, as well as the customs and diet and rest of the local area.

On June 12, the TV series "The Story Under the Lion Mountains", which tells the changes in the Hong Kong era, landed on the CCTV-1, and the central video was broadcast simultaneously.

From June 13th to 17th, the documentary "There are words in paintings" launched a central video, showing the style of Chinese painting, and interpreting the details of painting that is easily ignored.

On June 14th, the "National Employment Action" graduation seasons employment escort operation jointly sponsored by CCTV and the SDIC Human Manpower was launched. Guide to build an online docking platform for college graduates and employers.

On June 21, the central video aired the "Da Ya · Twenty -Four Summer Summer Summers" merging media programs. The host passed a series of interesting scientific experiments and story interpretations. Share different folk customs of the summer solstice.

Tik Tok

The online and offline progress has been steadily advanced, and the scale of the short drama is expanded

On June 1st, Douyin and Children's Publishing House launched the "100,000 why 100,000 · Douyin Encyclopedia Wonderful Night". Academicians, professors, and popular science workers came to the stage to share the secrets behind scientific knowledge with the children.

On June 1, the Douyin Short Drama "New Fan Plan × Ten Thousand Explosive Drama Department" was integrated and upgraded, updated the rules of accounts, and invested 2 billion traffic and million cash support.

From June 2nd to June 11th, Douyin Live and China Cultural Promotional Professional Committee launched the "Grand Opera Watch Beijing Cloud Performance Week" event, inviting 12 academic performance agencies to send Beijing opera and Kunqu opera for 10 consecutive days Wait for performance.

On June 7, Douyin released the MCN list in May 2022. The three institutions of Wuyou Media, New Puppet Culture, and You Liang Media became TOP3 this month.

On June 10th, the 16th FIRST Youth Film Show Super Short Movie Douyin Circuit "Super Short Film", "Jury Award", "Vivo Mobile Phone Creation Award" three major awards, " The organizing committee's special recommendation award "continues to recruit films until July 11th, with topics #FIRST ultra -short film#to send videos in Douyin, you can compete for the Film Festival Award.

On June 13, Douyin's exclusive live broadcast "Pamela Douyin Fitness Live Class", on the top of Douyin Search#6 6 6 6, can interact with Pamera in the live broadcast to unlock the Chinese song fitness exercises.

On June 15th, Douyin released the "6.1-6.15 Douyin Edition Report", "Police Honor" in many data rankings TOP1, "Wife's Choice" 3 videos into the top five high-heat video, "" The topic of the topic of the House of Family Rankings. From June 17th to June 19th, Shanghai Fashion Week and Douyin jointly held the first season of the first season of Shanghai Fashion Week to create a 6 -hour "show broadcast". The event is published in a variety of digital releases such as the "New Concept Show" and "Image Fashion Theater", and adds a series of columns such as "behind -the -scenes stories", "creating the future" and "editor -in -chief", which brings the creative presentation of Chinese design.

On June 20, Douyin released the "Data Report of Douyin Ancient Poems". In the past year, the cumulative volume of videos related to Douyin's ancient poems was 17.8 billion, a year -on -year increase of 168%. "Poetry" Li Bai became the favorite poet of Douyin netizens, and Su Shi and Li Qingzhao followed closely.

On June 21, Douyin released the "Beijing Netizen Catering Pictures" after the restoration of the hall, and Beijing netizens searching for local catering in Douyin increased by 35.85%over the same period in May, and the number of "barbecue" was the largest.

quick worker

Take responsibility for social responsibility and enrich cultural activities

On June 1st, Kuaishou Public Welfare launched a special operation of the June 1st to jointly launch a "Love Aid" plan with the Xiangxi Civil Affairs Bureau, the Xiangxi Charity Federation, and the Western Hunan West State Love Garden. Counseling, quality expansion, social practice and other aspects.

On June 1st, produced by Kuaishou Big Data Research Institute, Kuaishou Semblon, Kuaishou Public Welfare, Beijing Normal University's Minor Network Qualification Research Center, Future Network, and China Women's Network jointly released the "2022 Kuaishou Minor Protection Report" to interpret The latest progress of fast hand in the protection of minors.

On June 5th, the official account of the National Aerospace Bureau of the National Aerospace Bureau of the Exclusive National Aerospace Bureau@6 6 6, start "Hello!" Sky "to select the workers -Shenzhou 14 sail" China Aerospace Special Live "event, Tribute to the Chinese aerospace industry and pay tribute to the Chinese aerospace industry. Within one and a half hours, the live broadcast received a total of 2.484 million views and 297,000 likes.

On June 6, the new media of Kuaishou and Farmers' Daily released the "Quick Agricultural Technical Report" to show the planting and harvest of farmers through platform data. The report shows that in the past year, it has recorded 504,000 sowing and 2.322 million harvested by farmers. In addition, Kuaishou agriculture and farmers have launched the 20222 "Kuaishou Agricultural Technical Plan". From May 30 to December 31, high -quality content of agricultural -related popular science knowledge teaching categories will be supported. It will invest 3 billion traffic resources to create 1,000 A fast -moving agricultural technician.

On June 6, Kuaishou Technology released the "2021 Enterprise Social Responsibility Report", showing the value system in the field of social responsibility systems in the field of rural revitalization, guarding the growth of children and adolescents, promoting the environmental construction of barriers to obstacles, and helping people with obstacles. And innovative measures.

From June 8th to June 30th, Kuaishou opened the NBA cross -era stars live broadcast on the theme of "Youth Machine". Narn Iverson, Quentin Richardson and other NBA stars were exclusive to Kuaishou. Live, interact with fans cordially.

On June 15th, five teams of Guangzhou team, Shanghai Harbor, Songshan Dragon Gate, Cangzhou Lion and Meizhou Hakka announced their entry into fast hands. In addition, Beijing Guoan, Shanghai Shenhua, and Taishan, Shandong, which had previously opened accounts, fast hands. There have been 15 Chinese Super League teams who have settled together.

On June 16th, the theme live broadcast of "Colorful Mexico -Kuaishou International Day Mexico Station", which was launched by Kuaishou and Mexico's Hezhong State Embassy in China, was held at the Mexican Embassy in Beijing Mexico Embassy. Features, the live broadcast of the past two hours has attracted a total of 1.051 million people to watch online.

On June 18th, Russian skating athlete Modelva "Meva" settled in the fast hand to share the daily life of athletes and spread the skating culture and art.

From June 18th to June 30th, Kuaishou launched a special live broadcast of the "Graduation Wish List", and I United Xinhua News Agency, Zhu Dan, Rao Xueman, Peking University Aili, Shen Yifei, etc., to help fulfill the list of wishes.

Good -looking videos

Focus on original programs and improve user activity

From May 28th to June 29th, the good -looking review media group launched an exclusive hot spot comments with the live broadcast "Look -the view | connection", with the "media+good -looking author+hot comment" mode Hot topics are reviewed. A total of 6 issues were launched. One of the "Lawyers in -depth interpretation of Tangshan's case", and the number of viewers in the creation of live broadcast events were new.

From June, good-looking videos-city talks officially opened. Creators can participate in the "City Speak People" activity, bind#City Speaking#topic, publish original videos that are not less than 90 seconds, and use a circle of three consecutive functions. Traffic, telling the story of your city.

On June 3rd, good -looking videos launched the "Tongyu Challenge", which combines the taste gap between the north and south. It is represented by the two chefs of the "Good -looking Chef" to make different fillings of the crickets to enhance the Dragon Boat Festival festival atmosphere.

On June 4th, the good -looking video "Three -minute History" online challenge was launched. The four circuits invited cultural and history creators to participate to provide 10,000 yuan bonus and million traffic support. On July 5th, good -looking videos will be created with cultural and history creation Those who go to the Holy Realm of Confucius's hometown of Confucius will talk about Chinese civilization for 5,000 years. At that time, a new release of good -looking video will be released. From June 8th, we will create a high -quality column for better development of high -quality columns. "Good -looking view" is a content label to provide users with exclusive high -quality short videos for users, and strive to use the latest and most popular boutique content to understand the world with users and express their views. At present, it has been launched on June 8th, "Looking at the Sea | Taiwan Strait", "Look -like View | China and the United States" on June 21, and there are many theme planning such as "Good -looking view | China -India" and "Good -looking view | college entrance examination".

On June 10th, the first domestic cultural cross -border series short video content "Guo Chao", which was exclusively produced by the good -looking video, was launched.

On June 16, the playoffs of the "Somewhat Season" were officially opened. The authors of the regular season promotion must create short video creation in accordance with the propositions to explore more content. This competition has become a high -quality author excavation track and the growth channel of new authors. The threshold is upgraded, and the creator can win the 10,000 yuan award, and can also enjoy the privileges of direct signing.

On June 17th, the good -looking video and Baidu Index released the "Monthly Video Media Identification Guide in May 2022". The list is based on the overall statistics of latitudes such as the total number of fans, playback volume, and release volume. Create content with social value and user value.

On June 17th, good -looking videos and Baidu Index jointly launched the "Baidu Short Video MCN May Impact List", according to Baidu search index, monthly living creator number, video release volume, and other comprehensive dimensions to help the MCN institution Improve brand shaping and commercial conversion in the Baidu system.

From June 17th to June 30th, the third season of CLUB's "Creation City" event was officially opened. The creator binds#创 创#topic, publish an original video of not less than 90 seconds, and uses a circle of three consecutive functions to be regarded as successful registration. It will have the opportunity to participate in offline activities and start a unique creative competition.

Tencent Micro

Improving the protection of animals, rich festival preferential activities

On June 5th World Environment Day, Tencent Weishi joined hands with the China Green Foundation to launch a series of activities "This time, supporting wildlife support" activities, through national park live broadcast, protecting wildlife interactive questions and answers, "farewell from the distance" creative H5, etc. The formal form evokes the consciousness of the public to protect wildlife, and combined with multiple stars to "support" to wildlife.

From June 17th to 21st, Tencent Micro -Vision and Tencent Video launched the "618 Super Welfare Festival". The public account VIP recharge was launched. Tencent Video+Jingdong Biennale is 148 yuan.

WeChat video number

Witness the launch of the spacecraft, participate in the national event

On June 5th, the CCTV news video number "Going to the Sky of the Sky Shenzhou No. 14 Manned spacecraft today launched today" was broadcast, and the number of viewers reached 17.73 million. From June 3rd to 5th, the video number had more than 495 live broadcasts launched by Shenzhou XIV, and more than 59.42 million people were paying attention to this grand event, and a total of more than 100 million likes were sent.

On June 17, the "Tencent NBA" live broadcast live broadcast 2021-2022 season NBA finals, nearly 5 million people witnessed the warrior's championship time.

Watermelon video

Pay attention to children's growth and introduce foreign classics

On June 1st, watermelon children's vertical and head -of -child parenting vertical combined bytes beating public welfare to initiate children's public welfare theme month#Meet a more beautiful childhood#topic. More than 180 projects and more than 60 celebrities of the public welfare institutions related to the public welfare institutions of nearly a hundred children's issues participated in it. Through the combination of online and offline, in the form of short -term videos, live broadcasts, graphics, etc. Help.

On June 10th, Watermelon Video and Fresh Shiguang TV exclusively premiered BBC's latest scientific giant "Dinosaur: Last Day", Douyin and today's headlines were jointly broadcast. After that, Watermelon Video and BBC Studios joined hands again.

The cooperation unit thanks:

China TV Drama Production Industry Association Short Video Content Work Committee

Cooperative scholars thanks:

Professor Zhao Hui China University of China

Secretary -General of the short video content work committee of China TV Drama Production Industry Association

Deputy Secretary -General of the Internet Audiovisual Professional Committee of the Chinese University Film and Television Society

President and Secretary -General of the Short Video Working Committee of the Beijing Television Artists Association

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