New forces of Chinese dramas ④ ｜ Linghe Culture Bai Yizheng: See the moon on the screen and the six pence

Author ｜ Mo Nan

When talking about the history of the development of Chinese online dramas, it is difficult to jump away from one person -Bai Yizhen.

Founder and President of Linghe Culture/Famous Screenwriter/Director/Director/Director/Director/Director/Director

Faced with the cold winter of the post -epidemic era, he believes: "The film and television drama market in recent years is relatively impetuous. Sometimes you seriously finish a qualified work, which is very prominent."

Adhering to this "simple creative concept", since the establishment of Linghe Culture in 2016, Linghe Culture has launched "Old Nine Gates", "Golden Puppet", "Sand Sea", "Lord", "Ultimate Notes", "Yuci Xiaoyu" and so on. Knowing works.

In the process of talking to No. 1, compared to the utilitarian topic of discussing the "explosive password of small and medium -cost dramas", Bai Yizhen is more willing to be like a sharp witness. His insights-

Not internal consumption

"The current crew is too easy to consume internal consumption." Bai Yizheng, who was in the crew for 20 years, couldn't help but sigh.

Compared with the mature film and television industry system in Europe and the United States, the biggest problem in the domestic film and television industry is not that the creation itself is not as good as anyone, but in the entire film and television production process, many unnecessary "internal consumption" has been increased.

Different from the platform of the TV era, the traditional viewing method of passively accepted users. The streaming broadcast platform makes the "memory point" and "stimulus points" in a work unlimited.

A very typical phenomenon is that when the so -called "abuse" or "sugar" and other popular elements appear in a film and television work, the audience will be strongly stimulated, and its data will become very beautiful. Just like the composition industry will have 4536251 "saliva song contempt chain". At the level of the play, there is also a "cheap and flat pleasure" with strong replication. And when we screen the works in accordance with a single data review method, we will inevitably regard the so -called "popular elements" that win data as the focus, and the smoothness and integrity of the work will be Ignore.

Therefore, compared to the "TV era" with a long history of development, the network platforms that are now windy and water obviously need time test and polishing in the construction of the evaluation system.

Coincidentally, during the filming process, the crew also faced too much "internal consumption".

Bai Yizhen admits: "Now opening a drama, you will find that there are many people's names in this column of producers and chief producers.

On the one hand, the crew will fill the "goodwill voice" that is too north of the north. Maybe only one of the proposals given by 5 people is really useful, but in order to get a unified view, people have to make a series of overthrows and disputes. The result of the final dispute may be a "layman" to guide "internal banks". This kind of thing is common in the crew, and the efficiency and results of a drama are naturally dragged down.

At the same time, many people also cause the crew to be mixed and impetuous. Some people like traffic, and feel that the cost of spending money is put on the popular traffic, and the whole scene is half won; some people need to be pondered, and they consume a lot of manpower and material resources for the so -called "excellent crew service"; some people want to mix One identity, after playing for a few years, wants to change, advanced producers ... Everyone is in the crew, and it is naturally difficult for the strength to be twisted into one, which will spend a lot of injustice and time.

Talking about these issues, Bai Yizhen also calmly helplessly-

In this era of booming capital and changing media, many old creative ideas and systems have been broken. Speculation and impetuousness are unavoidable staged products.

I only hope that through the cold winter of the film and television in the past two years, it can be able to drive away some irritable speculators, so that those who have truly creative strength will be precipitated, so that the truly high -efficiency and dynamic film and television industry system stands out.

Not cater

Starting from the topic of "people's impetuousness", Bai Yizheng also talked about "catering." In his opinion, catering to the market is like a chronic disease, and it is increasingly devouring the vitality of the entire film and television industry.

This is actually a dead cycle--

Under the "cost -reducing efficiency and efficiency" film and television industry, creators often choose to tighten the cost of making the tube and try to do some "transfers" high dramas. What is unavoidable is that they will be more inclined to cater to the market, to shoot some themes that are better in the market and more likely to win the favor of the audience. This will lead to the large number of similar works in the same period and the same, but it will make the audience quickly lose curiosity and interest in the theme. The decline in the ratings brought about by this "not new" will also help push the strength of the market.

In this regard, Bai Yizheng raised a very interesting question -how did the streaming platform surpass traditional satellite TV and forced the TV platform to go to the media fusion?

In fact, it is because it is "new".

Looking back at the time, the episodes that the audience could watch on the satellite TV platform was mostly for family ethical dramas such as mother -in -law and daughter -in -law and low -cost anti -Japanese war dramas. Too much the same status quo has caused the audience to quickly develop aesthetic fatigue.

It is precisely at this time that the online streaming platform has brought a variety of drama elements to the general public, such as sweet pets, martial arts, fairy heroes, fantasy, crossing, and so on. With a lively, wild, and netwell atmosphere, they have used to see the old TV wind, especially the young audiences have brought a different sense of sensory impact.

Today, the short video platform of the alien army is also impacting the same "new forces" to the streaming media long video. Walking against the water, retreat without entering. If the long video platform can no longer catch this "new", it is difficult to be impacted by the wave of the next era. Furthermore, Bai Yizheng Mingzhi, the biggest problem in our film and television drama is neither "policy" nor a "environment", but the lack of "innovation". Why has Linghe Culture always exploded frequently in recent years--

When the market is addicted to the theme of the sweet love love, it has created another way to create the more extensive audience's "Old Nine Gates", "Golden Pupil", "Sand Sea", "Great Master", "Ultimate Notes" and other works Whether it is the deep plowing and pioneering of the theme of adventure, or the excavation of the pioneering of the elements such as fantasy and Jianbao, everyone will shine. What is more intriguing is that when everyone starts to qualify it and believes that it is a film and television company full of "male perspective", it uses a unique "Yuci Xiaozuo" to give the weak women's sweet pet market for the weak female sweet pet market for women's sweet pet market. Bring new thinking.

Today, in the post -epidemic era of most people's "tightening winter", Linghe also boldly engaged in the development of the "Three Body" TV series, trying to explore the way for the film and television industry with Caibo crab. Compared with the "warm water boiled frogs" repeatedly rolled in the comfort circle, Linghe Culture obviously chose to upgrade monsters on the road of constantly challenging themselves.

Bai Yizhen emphasized: "The idea of ​​stability will only make the entire industry worse and worse. Only by opening up and tolerant mentality to boldly embrace more new things can the works become lively."

Not in a hurry

Starting from the disadvantages of "lack of innovation power", we think further -why are people unwilling to invest in innovation?

"Innovation" is the life door that the content industry depends on. Everyone knows this principle. The work that really make new patterns and new situations will definitely be seen by the market. This reason is obvious. The reason why the "benign cycle of innovation market" cannot be formed, mainly because of emergency effort:

In a hurry to enter the venue, grab a paramanent traffic password, and rush to sauce;

In rush to make profits, for fear that the wind is passing, it is difficult to harvest users.

Even if more and more imitation is constantly repeating, even if they know that one day, these cheap follow -up and catering will be exhausted, but they are still holding a kind of The speculative mentality of bowls rolled in the quagmire in the quagmire.

Because of this, when asked about the "small and medium -cost explosion password", Bai Yizheng's focus on the context of the conference: "Completed all the prescribed actions -normal script settings, normal shooting, showing a qualified one that qualified Complete works are already prominent. "

In Bai Yizhen's view, "insisting on filming a complete drama" seems to be a very simple thing, but the reality is that most works today cannot be completed in accordance with the prescribed process. In response to the film and television industry process, Bai Yizhen emphasized the two most popular points at present-

First, the importance of script and content.

"Content R & D" is always a golden key to open traffic. Taking Linghe Culture as an example, Linghe likes to combine and benefit, and also creates a "Zhen System" very personally. Any employees in the company can take a screenshot in "Zhen System" when you see any inspiration. Even if it is a paragraph that is inadvertently scratched on the mobile phone, what you encounter when you eat outside, in Linghe's view, it is a possibility of creation.

And these inspirations to go up, will also be randomly transferred to different departments and employees of different duties to simulate a "public perspective" to review and screen the content. Such a clever convergence, and then give the professional responsible team to decide. Throughout the process, ensure that the "audience perspective" and "professional perspective" walk on the greatest extent.

Secondly, the preparation work before shooting needs to be valued.

Compared to the formal shooting in the crew, Bai Yizhen actually attaches more importance to the front. For example, select the most suitable team to simulate the shooting effect through various ways, and choose the best scene as much as possible, even if you do not resign to start a field inspection.

Because the filming itself is to perform one thing in accordance with a fixed set of processes. As long as the control efficiency and general direction, there will be no big difference. The preparation and investment in the early stage directly determined that the project was targeted. He also called this approach as a smile: "Battle itself is not important, but the preparation of battle is important."

In the process of promoting the project, Bai Yizhen often asked himself- "Do you want to make money easily or really do a good thing." And his ultimate choice is always the latter.

It is precisely because of this persistence and guts that the Linghe culture that has grown up with different lights today.

No. 1 conclusion

Today's booming development has added too much extra aura to this industry.

This also leads to the belief of the people entering this industry -some people bow their heads and only care about the six pence at the feet; some people desperately tiptoed their feet and only ask for the moon.

But in this magnificent era, the film and television industry is just a simple puzzle.

The industrial blueprint for the film and television we expect is still a long way to repairs.

Now what the industry needs the most is neither a small myth of wealth, nor the personal talents of Yangchun Baixue.Each practitioner should lower the posture, peel off the gorgeous screen halo, and create a simple work and solidly creation.As described by Bai Yizheng- "Complete all the prescribed actions, not anxious, and seriously do every detail."

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