Costume idol drama: respecting the audience is the "traffic password"

【Cultural Evaluation】

Recently, the TV series "Menghua Record" has been broadcast, becoming a phenomenal costume idol drama with both playback and discussion. The rapid and popular "Menghua Lu" seems to be surprising, but it is inevitable. This is the respect of audience aesthetics and cognition.

In recent years, many costume idol dramas have followed the "traffic actor+big IP" production model. In a seemingly fast and stable way, the traffic password is firmly controlled. The costume idol drama is a type of drama that requires higher appearances, and the cast as the standard as the standard, so that some male and female protagonists do not even have the satisfactory appearance conditions, let alone acting. In the production mode of the assembly line, some costume idol dramas deviate from the pursuit of quality, and with the goal of creating topics and membership of members. , Exacerbated the boredom and dissatisfaction of the audience.

In this "ugly puppet" background, the audience's requirements for costume idol dramas are first of all respect for their aesthetics. It is undeniable that the high value of the protagonist and the pleasing of the picture are an important driving force for the audience to chase the drama. "East Palace", "Under the Jinyi", "Sweet Honey and Ember Frost" and other high reputation, all related to this. "Menghua Record" is even higher. The character's neat buns and elegant makeup have a high degree of matching with the character, but also fresh and refined. As far as the picture is concerned, no matter the Jiangnan style of the small bridge flowing water or the noisy and prosperous Northern Song Tokyo well, it will not lose its natural and smart beauty.

The respect for audience aesthetics also means innovation in art form and content expression. The aesthetic fatigue caused by homogeneity is a major reason for the criticism of idol dramas in costumes. Some well -known episodes are also unavoidable. For example, the clothing styling, environmental scenes, character settings, and plot development of "Xi Xiyuan" are considered to be highly similar to "Three Miles and Ten Miles of Peach Blossoms". "Menghua Record" can be recognized by the audience, in order to set a different approach, jump out of the fantasy dramas and Qing Palace dramas, set the background of the story in the Northern Song Dynasty, and bring the audience with rich historical knowledge and deep cultural connotation. Harvest. The plot is based on historical backgrounds such as the Tianxi Party Content and the Le of the Le of the Loy, and cleverly incorporates the style of tea, Cuju and other cities, and restores the pictures of the Song people with fireworks with clothing, appliances, food and other details. The inspection and discussion of historical and culture triggered by this has increased the popularity of "Menghua Record" in turn.

The respect for the audience's cognition is mainly reflected in a solid plot, plump figures, and values ​​that meet the expectations of the audience. This is the core competitiveness of film and television works, and it is precisely the shortcomings of many costume idol dramas. In 2022, the IP adaptation of the screenwriter "Mirror · Double City", lacking connotation, becoming a thin "classic" love story. In contrast, "Menghua Lu" has a lot of experience. In addition to the drama "Zhao Pan'er Fengyue Save the Wind and Dust", the play depicts the process of the male and female protagonists in the encounter and helping each other again and again. Together with the story of Xiaochafang step by step into a big restaurant. Such a plot setting not only in line with the audience's expectations for the type of costume idol drama, but also in line with the life and emotional experience of contemporary women, which meets the universal psychology of their eager economy and spiritual independence, and reflects respect for the laws of art and social emotions. Precise grasp.

Whether it is praise or criticism, it is the expectation of good works. The popularity of "Menghua Record" is only to verify a simple truth again: respecting the audience, respecting the laws, and common sense. The original intention. Looking forward to more sincere and high -quality episodes, thereby improving the overall level of domestic dramas.

(Author: Lu Zhenzhen, an associate professor at the School of Humanities of Guangzhou University)

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