Pre -sale box office of summer stalls exceed 1.6 billion yuan

As the epidemic situation stabilizes, the film market has recovered. According to the professional version of the lighthouse, as of June 27, the national theater's re -work rate rose to 83.9%. In response to it, the content side follows up in time, and many blockbusters help out, further boosting market confidence.

The summer pre -sale box office has exceeded 1.6 billion yuan, and the domestic film market is ushered in marginal improvement. People in the industry pointed out that the watchmaking emotions of the content side are being solved, and the film industry is expected to usher in the recovery of the film supply and the willingness to watch the movie.

Over 80 % of theater resumers

From June 1st, Shanghai has accelerated the restoration of normal life order; from June 6, most of Beijing resumed normal production and life order. Driven by these two first -tier cities, the resumption of work across the country has been accelerated. According to the professional version of the lighthouse, as of June 27, the number of theaters across the country resumed to 10,169, and the national cinema re -work rate reached 83.9%.

Previously, affected by the epidemic factors, the film market fluctuated. According to Toppu data, the number of operating theaters decreased from 11,736 in February to 6,184 every day, and the cinema shutdown rate exceeded 47%. From January to May this year, the national film box office (excluding service fee) was 13.937 billion yuan, a decrease of 39.76%year -on -year, and a decrease of 44.60%from the same period of 2019; from January to May this year, the number of national movie viewers was 345 million, a decrease of 44.56%year -on -year. A decrease of 50.04%compared to the same period in 2019.

The reporter learned that with the rapid resumption of the theater, the assistance of the content is to further activate the film market. On June 10, the Hollywood blockbuster "Jurassic World 3" landed on the domestic theaters, and the film was released for 17 days to reap the box office 778 million yuan. The domestic movie "Life Event", which was released on June 24, even surprised the audience. This funeral film score a 7.5 high score on the Douban platform. Thousands of people watched the movie, injecting a "strong heart" into the sluggish domestic film market.

Industry insiders pointed out that the domestic theater's re -work rate exceeds 80%, and the watchmaking emotions of the content side are being solved. The film industry is expected to usher in the recovery of the film supply and the willingness to watch the movie.

Multi -blocks fixed file

According to incomplete statistics, there will be 25 new films to be screened in the summer, including "Mozart of Outer Space", "Detective War" and "Sky Rescue". Among them, "Mozart of Outside Space" has attracted much attention and is regarded as a powerful competitor of the summer box office champion. The film is the first in the "outer space trilogy" that Chen Sicheng will create, and its combination with Huang Bo has the appetite of many audiences. As of June 27, the data of the two major platforms of Tao Tickets and Cat Eye, "Mozart in Outer Space" wanted to see 240,000 people. The "Detective War" starring Liu Qingyun wants to see the number of people.

At present, there are many more market appeal to be determined, and the film may choose "airborne" in the future. Including "Super Family", "Flames on the Plain", "Lone Moon", "Brother, Hello,", many films want to watch more than 100,000 people. Among them, the fantasy comedy "Super Family" of Happy Twist "Super Family" wants to see the total number of people who want to see more than 1 million people, with explosive potential. The film was originally scheduled to be released this year's Spring Festival, but the reasons for the failure to produce in the later period of the film were canceled. Earlier, a source said that "Super Family" is expected to land in the summer season.

Compared with the "Holding Pipa Half -cover" of some films, "New God List: Yang Yan" is more determined. The film is a new work in the "New God List" series of the Light Films. The previous work "Nezha Rebirth" has reached 456 million box office in the Spring Festival in 2021. The film reputation is stable. The reporter learned from the filmmaker that "New God List: Yang Yan" will be released in the summer season this year, and the box office is expected to make breakthroughs compared to the previous work.

In this year's summer season, listed companies have adopted different strategies. Among them, Wanda movies are quite confident, and earlier "show the cards". The company's "You Are My Spring" will be set on July 1st, "Underwater Column: Cave: Cave Adventure" is scheduled to July 9th, " "Mozart in outer space" is scheduled on July 15. The light media of the animated film "Deep Sea" represents a considerable part of the voice of a listed company. The company will arrange the appropriate schedule according to the market conditions, so that each project can have a good market response.

China Economic Network "China Securities News"

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