Writing the Chinese story with the story of the youth story, Master Kong drank boiling water to set off a new boiling forces!

Starting from May 4th Youth Day, Master Kang drank boiling water and continuously launched a 12 -phase youth boiling story, inspiring the positive energy of micro -individuals, through writing the life story of struggle and hard work, with the youth, glowing and heat, and dreaming together. Winning a wide range of social resonance has also made the brand advocating "boiling new forces" to deeply root the hearts and output the infectious brand story.

Youth value hook linked brand value

Boiling life sublimation and boiling new forces

Real, the most powerful, and the most boiling heart.

The 12 -issue boiling story presented 12 youth stories of 12 young people chasing their dreams. It cuts in from a slightly shrinking perspective, and the close -up lenses are aimed at the young people who are bravely move forward, dare to pursue dreams, and do not break.

Among the 12 young people, those who are both positive and breakthrough in the 00s skateboarding exploration, as well as the deaf girl who overcome difficulties, move forward, hopes to spread goodwill throughout every corner, and tourist bloggers who are known as fantasyists In the field of sustainable development of education, the post -00 young man and Dr. Tsinghua female doctoral doctor who revealed the mystery of life ...

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Their individual stories are connected in series, and the spiritual themes are intertwined with each other, which depicts us a group portrait of the youth in the new era. It has made Master Kang's "new forces of boiling" proposed by Master Kang. The spiritual value released by different individual stories gives it a more concrete connotation: it is an upward power, guiding young people to defeat the difficulties they want to face in their lives with a positive attitude, and create their own boiling life that belongs to themselves. Essence

And this value coincides with the inherent value of the brand, which gives the brand's socialist more dimension, and has a sense of permeability, making the brand's claims the power of inspiring young people.

Not only that, the individual story also provides emotional significance for the product "Master Kang Drinking Water". When we raised this bottle of cooked water, we drank a kind of power -the infinite possibilities of life like boiling water, breaking through the courage to prove ourselves, so that the product's determination to occupy the mind and brand the heart.

Brand value release social value

The new forces of boiling set off spiritual resonance

There are not only life, but also the sound of many young people.

During the release of Master Kang's boiling water, many young people issued their own boiling declarations through social media to practice their upward power. Data show that the topic of the topic of the new forces of Douyin#数据 数据 is as high as 1.78 billion, and the boiling story has played more than 10 million on the entire platform.

Brand power has injected positive value into society. This value not only relys on the inspiration of the youth groups on the boiling story, but also comes from the boiling of Master Kang's boiling water in his own field. This is also the internal reason that the brand can set off a spiritual resonance.

As a representative of the new forces of cooked water, Master Kang drank the "Taihe Decoction" recorded in the "Compendium of Materia Medica" for breakthrough innovation. By integrating modern technology, it brought consumers "mild water mild · good absorption" high. The quality of drinking water experience, promoting cooked water to open up new tracks in the market of packaging water in China, and directly practiced the essential significance of boiling new forces.

Brand story is also Chinese story

It is necessary to dedicate to the sky and spread the landing

Many brands try to give the young generation through their own voices to motivate them, but how to truly produce actual social effects is a problem.

Master Kang drinks boiling water, and uses such a path to condense individual stories as brand stories. Use brand stories to convey Chinese voices and give us a new revelation:

① Touch macro, the brand's determination must be topped. The intention of the brand is highlighted, and the purpose of propagation is anchored. Master Kang drinking boiling water not only wants to set off the sound of young people, but more importantly, it has set a good example for young people with its own inheritance and innovation, bringing positive values. At the same time, this value leads the spiritual direction, inspiring young people to face difficulties. When they face confusion, they can timely comfort their minds, release huge social value, and make the brand stand in the market.

② Micro -exploration, the spread of the brand is to be launched. Only by spreading to the ground can fall into cognition. Master Kang drank boiling water from the perspective of micro -individuals to restore a lively life, and constantly similar to the "boiling new forces" to let the young group understand that the original life tentacles can be within reach.

These boiling stories are the true interpretation and output of Chinese youths, and a direct example of the brand's participation in the construction of social consensus. Standing at the bridgehead of the times, the intention of brand communication must lead the social direction, coexist with the times, and also connect individual value, and the same frequency as youth.

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