Where is the high box office of the film "Elvis"?Foreign media analysis: The secret is the good popularity of "Elvis"
Author:Global Times Time:2022.06.28
[Global Times Special Reporter Dong Ming] The "deadline" website in the United States said that the biographical film "Elvis" released on the 24th is like a bamboo box office, and another blockbuster "Ling Yun 2: Lone Ranger" released during the same period. It is said that the secret of the success of the film is the good popularity of Elvis Presley, which is very attractive to American audiences of various gender and skin tone.
The latest data from the box office website "Boxofficemojo" shows that the premiere of "Elvis" reaps $ 12.8 million box office, and the local box office on the first weekend reaches US $ 30.5 million, which makes the issuer Warner Brothers very satisfied. On the Rotten Tomato website, "Elvis" received 88%of the high reputation of freshness, surpassing the theme of similar music biographies such as "Bohemian Rhapsody", "Rocket Man" and "The Birth of a Star", which also drives more age The audience on the Duan revisited the style of Elvis on the big screen.
Compared with the white man of "Ling Yun 2: Lone Ranger", "Elvis" is more attractive to women, middle -aged and elderly, and ethnic minority audiences. According to statistics, 58%of female audiences watching "Elvis", and the proportion of middle -aged and elderly audiences over 55 years old account for 30%. From a racial point of view, the audience also shows diversification: white audiences account for 62%, Latin American people account for 20%, and black and Asian audiences also have 7%and 11%. Mississippi, this biography is even more popular in the southern US market.
Regarding why "Elvis" can gain more love from different skin colors, "Fame" analyzes that this is because the film is more relaxed and changeable when dealing with racial problems. Presley's early music imitations and reference to many black music styles. The Presley in the film got along well with many black musicians, and established a long and close friendship, which allowed the film to get more audiences. However, "Famous Field" also said that this kind of picture is just a beautiful fiction. In fact, black musicians such as jazz master Ray Charles do not agree with Presley's status, and it has always been a little bit of interpretation of black music.
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