The finale of "Menghua Record" is a useful attempt to explore a refined user service model as scheduled

"Reading", "Records", "Come with the Persons", "Coming", "Unwilling to bear" ... On June 26, the finale of Tencent Video "Menghua Record" to. During the live broadcast activities, many starring Liu Yifei, Chen Xiao, Liu Yan, Lin Yun, Xu Haiqiao and other starring actors reunited the "Yongan Building" through on -site participation or online connection, telling the story behind the scenes, participating in the game interaction, and accompanied by people to record people. Watch the last 8 episodes. As an innovation and upgrade of Tencent Video on the content service method, the live broadcast live broadcast through the joyful interaction and true feelings of the starring group, and quickly created the atmosphere of the whole group building and the sense of rituals to go to the finale.

This live broadcast was launched with the pipa of the theme song "Farewell to Time", leading all the recorders to "dream" in one second. In the play, the main actors' gathering surprises are full of surprises. Not only did Liu Yifei and Chen Xiao make people call "good happiness", Liu Yan's choking confession was even more infected with every unwilling farewell person outside the screen. At the live broadcast site, the reproduction of the skills of pipa, tea 100 drama, tea, flower arrangement, hanging painting, and the actors' live interpretation of the theme song and the vivid description of the details of the shooting. Each name scene. Later, the accompanying part of the opening, and the real -time response when starring in watching the drama, brought a new drama experience with a more accompaniment and freshness feeling to the recording. Based on the platform's deep insight into user needs, this live broadcast party specially created for recording people, while ensuring that members and non -members can maintain the original update rhythm, add customized services to users. The options also show the response speed and innovation ability of Tencent video in content operation and user needs.

As a phenomenal explosion of this year's episode market, the TV series "Menghua Record" has continuously harvested high reputation and high heat since its launch. The user's love for content has also given birth to a strong increase in demand and paid willingness. For the actor's "business "The voice continued to rise. On the barrage, comment areas, and major social platforms of the broadcasting platform, the sound of adding or even paying and even paying is required to be seen everywhere. The actor's social media also received a lot of fans' true confession. Driven by the diversified needs of users, Tencent Video has launched the "Menghua Lu" finale live broadcast live broadcast activity in a timely manner through an innovative service model, which enhances the recording of the chasing happiness. This upgrade of service models centered on user needs has responded to the real demands of users in a timely manner, and also provides new ideas for exploring multi -level member services for the video industry. At the same time, the support and payment of users are also a positive feedback on the creation of high -quality content, and will inspire more output of high -quality content.

High -quality content is the core competitiveness of the video platform to attract users. However, the more high -quality content, the more likely it is to stimulate the diversified needs of users. Therefore, if the video platform wants to continue to attract and retain users, it must not only provide good content, but also provide good services. The creation of this premiere activity is a two -way rush to users and platforms to meet the needs of the platform. At the same time, relying on the platform's ecological advantages and operating capabilities, it has further stimulated the greater value and influence of the content. This innovative exploration action is a useful attempt on the construction of the video platform in refined user service models.

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