"Reporting a series of vitality in the cultural tourism market for helping the enterprise's rescue and response gram 3" Intelligent encountering the "real recruitment" to help the cultural market and then warm up

Red historical theme children's drama "Wang Er Xiao".

After nearly two months, sitting in the Taiyuan Youth Palace Performing Arts Center Theater, Wu Yongqiang experienced the happiness of the reunion for a long time.

As the father of the two children, Wu Yongqiang paid attention to the children's artistic literacy. If he had a good performance in the city, he took the child to watch it. On June 19th, Father's Day, the puppet fairy drama "Little Red Hat", which was postponed due to the epidemic, was staged in the youth palace. Wu Yongqiang and the child made a long -lost laugh in the theater to spend a warm parent -child time.

The introduction and implementation of a series of policies to help enterprises' rescue policies has activated various cultural activities in our city. The drama children's dramas have been staged in turn, and online and offline resonance is the same. The multi -level diversity cultural meal makes the city's "color and fragrance" all, fireworks instead of firewood, romantic but not slow, vitality, flowers bloom.

Performance strong return

The repeats of the epidemic in China have caused the city's cultural performance market for more than a month. Beginning in mid -May, the performance of the Youth Palace Performing Arts Center in Taiyuan resumed.

The first festival after the resume was "June 1" Children's Day. The theater arranged the original fairy tale drama on May 28th and 29th to make the children happy first. According to the staff of the Youth Palace Performing Arts Center, the first fairy tale drama "Battle!" Dragon Doudou! "The" Warm Hearts, Black Free "activity of the children's drama" Wang Er Xiao "and the red historical theme, invite the dear, respectable and lovely" big white "to watch, thousands of medical staff and community workers , Volunteer, Public Security Police, etc. take their children into the theater, happy and inspirational performances, integrate viewing, entertainment, interaction, and warm a city. At the same time, in accordance with the relevant requirements of the epidemic prevention and control of Taiyuan City, the theater strictly implemented the "four elements" measures of normalization epidemic prevention and control, and the current restriction, appointment, and peaks were not exceeded by 75%of the maximum carrying capacity.

Wu Yongqiang, who bought the performance ticket of "Little Red Hat" early, was very satisfied with the current fare discount. "After the performance is restored, the fare of the Youth Palace Theater has the lowest discount when invoicing. The fare of the drama is about 80 yuan to 180 yuan. "In this way, you can watch a small theater performance at 60 yuan, and you can enjoy high -quality concerts from 80 to 280 yuan.

When buying tickets, you can also use the cultural tourism and civilian coupons in digital consumer coupons in the Taiyuan Municipal Government, and add discounts. For example, the ticket of the small theater "Smile Comedy" is 58 yuan. With a cultural tourism and Huimin coupon, you can get a ticket at 38 yuan. According to the staff of the Youth Palace Performing Arts Center, starting on May 14th, the small theater performed every weekend. The talk show "See Smile Comedy", "Smile Comedy", children's micro -drama "Smart Ding Mother -in -law" and "Turtles' family went to see the sea "Dad, Dad, don't be afraid", "Shoulin Big Bear" and other turns to create joy, with a seat rate of 50%to 75%.

Summer is coming, Polish genius pianist Kata Zhina Berrek's "Chopin Selected Piano Solo Concert", parent -child music interactive children's drama "I am a special violent dragon" and "Cinderella" and other boutique. It's right. Low fares and high -quality performances, the firepower is full, and continues to ignite the summer cultural market.

Brand focus on innovation

When the evening wind rose, the water volume of Jinyang Lake accumulated a day of color, the vibrant green, unrestrained orange -red, quiet blue blue, layer stacked a symphony of life like a song.

In the lakes and mountains and lights, hundreds of drones are painted in the night sky, and after a while, it is like a meteor, and it looks like a double butterfly flying. Among them, romance does not leave the field, "one night fish dragon dance".

From May 21, "Ru Dream Jinyang" resumed normal performance in the Jinyang Lake Theater, with a 70%seat rate on the day. Li Jing, the marketing director of "Dream of Jinyang", said, "In 2019, the seat rate is as high as 80%. After the epidemic is stable, the performance recovery has a tail effect. Now it reaches about 60%on the weekend. The cultural tourism and Huinan coupons issued in the city have positively play a positive role and have been well received.

In addition to the government's introduction measures to help companies, theater is constantly trying to recruit new recruitment, make new work, and strive to "save self". As an important measure for the city's key cultural tourism projects and Taiyuan City to develop night economy, build tourism destinations, and build a cultural and tourist integration demonstration zone, "Ru Meng Jinyang" has performed 378 games since the premiere on June 6, 2019, The number of viewers is nearly 400,000. "Ru Meng Jinyang" has become a business card for urban cultural tourism in Taiyuan City, which has played a strong demonstration effect on the development of the city's cultural tourism performing arts industry, the upgrading of cultural tourism consumption, and the improvement of urban brand image.

Utilizing various channels and multiple channels and multiple measures, "Ru Dream Jinyang" attracted more people into the theater and enhanced the happiness of life. According to Li Jing, in June and July, in order to activate the performance market, some activities were launched accordingly, such as "You Watch the Play, I Buy", "Happy Package", "The Most Beautiful Mother Group" square dance contest, "for medical care, public security, rental, rental We will also arrange different public welfare activities such as car drivers, bus drivers. These measures have obtained good social benefits and feedback. "

In order to build the highlight of the city's night economic economy, the "Music Story Club" of Jinyangli · Jinyi Theater debuted in early June. This show sharing music and life programs, people who gather stories and people who like music, tell their own minds and music stories, "Time drifting, seeing it again, long nights to complain about the love. At the point, there is always a sound of two sounds. "

Different performances by Jinyang Lake, while meeting the different cultural needs of the citizens, also lead the innovative development of Taiyuan Cultural Tourism.

Ignite cultural vitality

On June 2nd, a performance in the ancient county town of Taiyuan, with hands and feet, the audience applauded, it was no wonder?

This performance is a folk exhibition of "Wu" Dragon City · non -genetic sports projects. The city's 20 non -genetic sports projects in the city "survived" in the same field. There are Yang's Taijiquan with Rou Kegang, a thrilling Jinyang three or three forks, and the actor Meng Gengcheng, who moved in "Water Margin", and the performances of his elder brothers leading the apprentices. Bone bones are alive.

The event offline performance and online live broadcast synchronization. In the past 3 hours, the total number of people watching 704,000 in the 11 live broadcast rooms on the entire network shows the health and happiness of Taiyuan people.

The folk exhibition of non -genetic sports projects is one of the activities of the Taiyuan Mass Culture Series in 2022. The theme of the series of activities is based on the theme of "Welcome to the 20th National Congress and Entrusted New journey", enriching the spiritual and cultural life of the people, in accordance with the requirements of "urban leadership, outstanding theme, event traction, and mass participation". Integration and running through the year. Music, photography, art, non -heritage, opera and other categories have been in line, covering 7 theme cultural activities, 11 "Splendid Taiyuan" mass cultural events, and in various public cultural activities at all levels in counties (cities, districts) , Plaza, Park, Scenic Area and other places to stimulate the vitality of the cultural market and create a better life.

The summer is strong, and the sense of happiness and gain of citizens are also "heating up."

Short evaluation

Don’t reunite for a long time

All the encounters in the world are reunited for a long time.

When sitting on a solid seat, watching the changing scenes on the stage, communicating with the people around you, and then smiling at the same time ... You know that the happiness belonging to the theater is back.

A series of good news and colorful cultural tourism activities in our city released the vitality of the cultural tourism market, attracting more people into the theater, integrating the performance, in the story of the sea wide and the sky, in the mood of Xia Meng's lingering mind, a good life needs to be a good life. Some "art" decoration.

Policies, the market recovers, Huimin Bonds boosts consumer confidence, the types and frequency of performance have increased, and the cultural field is setting off a new wave of development. Silence is no longer, and it will help the cultural tourism industry to fully recover.

The method is a guide to action in the cultural industry. Practical and comfortable is a portrayal of the mood of the citizens enjoying cultural life. The rolling cultural performances and activities are spreading the excellent cultural resources of Taiyuan to show the unique charm of "Splendid Taiyuan".

Source: Taiyuan Evening News

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