Build a TV series (online drama) New Market China System Association launched the "South China Sea Platform"

Author:Audiovisual radio and televisi Time:2022.06.26

The latest news, the China Television Drama Production Industry Association issued a notice to all members and industry colleagues on June 22. According to the requirements of the Party Central Committee on establishing a socialist cultural power, they call on everyone to consolidate consensus, work together to build the "South China Sea Platform", build China in China, build China New market for TV dramas (online dramas).

According to the notice: The "South China Sea Platform" is a new type of audiovisual content distribution platform that uses a new blockchain accounting model to facing domestic and foreign markets. The platform uses the latest digital technology to completely change the traditional TV series (online drama) release model and the current platform centralized procurement method. Give full play to the creative advantages of production operations and the channel advantages of the communication industry. Through IPTV and nearly 2,800 provincial television station IPTV and nearly 2800 prefectures, cities and counties, it covers 850 million audiences. The broadcast mode is released on TV series (online drama). Through the core of blockchain technology, it can be traced and cannot be changed. The data is on the chain in real time. At the same time, it is reflected in the hands of the South China Sea platform, the copyright party and the player. Realizing the way to realize the way to realize fairness, open and transparent interaction, and become a digital economy platform that is closely linked to film and television drama creators with film and television drama audiences.

"South China Sea Platform" is a market platform freely selected by TV series (Internet drama) producers. It uses TV series (online drama) as its main communication content. All can be broadcast through this platform. The platform requires the authorization period for one year. In the first four months, the IPTV and Rong Media were broadcast on demand fees. In addition to continuing to continue on -demand on the ground TV channel, the next eight months were broadcast on the ground TV channel. If you are owned by the party, the copyright party can choose to stay freely according to the on -demand income situation. The "South China Sea Platform" charging revenue and advertising revenue are shared in real time by the copyright party, the platform side and the channel party in proportion.

The "South China Sea Platform" has opened up a broad market prospect for the TV series (online drama) production industry:

Due to the use of a direct interactive mode, the creator of the TV series (online drama) no longer needs to be subject to the restrictions of the platform. You can freely choose the subject matter according to the needs of the audience and match the creative resources independently;

No longer need to be subject to the influence of traffic stars, short -term work, and luxury benefits, return to the normal state of the creation of TV dramas (online dramas);

No need to worry about the release of the TV series (online drama), anxious to wait for the broadcast;

No longer need to bear huge amounts of capital costs for the platform to drag the arrears, or even unable to make reproduction;

No longer need to be distressed by the unfair treatment of fake ratings and fake traffic. It really gives back the creative initiative of the TV series (online drama) to the producer, and the right to watch the TV series (online drama) is given to audience.

For a long time, the three mountains of "high film, fake ratings, arrears" on TV dramas (online dramas) production will be completely eliminated. A healthy and mature TV drama (online drama) industry chain will provide reliable guarantee for the healthy sustainable development of the TV drama industry.

The "South China Sea Platform" injects new vitality into the TV series (online drama) broadcast channels. Due to the interactive account division mode, the provinces, cities, county television stations and Rong Media Center no longer need to pay the purchase fee. It can get a large number of new TV dramas in time, and can continue to obtain sharing income, so that the broadest market of Chinese TV drama (online drama) can continue to exist, providing a long -lasting development space for Chinese TV drama operations.

The "Notice" says that because the South China Sea platform covers the country through the integration media centers of various administrative regions across the country, and has obtained real -time data through blockchain technology, it has formed a huge network of clear classification, clear program quality, and timely accuracy of data and accurate data. The platform provides a road to the world's economic development and product sales to the whole world, achieving the 1.0 era of the digital platform economy from the 1.0 era that rely on big Internet celebrities and commercial traffic, and move towards the real Internet economy version 2.0. In the new model of the production of TV series (online drama), there will be huge market space and economic benefits.

The "Notice" emphasizes that creating the "South China Sea Platform" is the development and launch of the production industry. The entire media cooperates together to expand the new market for TV dramas (online dramas). The only way for scientific and technological progress and the development of the means of communication is the major measure to prosper the socialist literature and art, build a strong socialist cultural country, and create a never -ending Chinese TV drama (online drama) theater. The "South China Sea Platform" is welcome to actively join the members, and at the same time, colleagues in the industry are welcome to participate together.

The "South China Sea Platform" advocates hundreds of flowers. It not only welcomes the key projects of "profound thought, exquisite art, and excellent production", but also welcome colorful and different TV dramas. Whether it is promoting the five thousand years of history and culture of China, or the spiritual style of the Chinese people in the new era; whether the theme of the war police bandit or the youth love story; whether the legendary color or the real style; whether it is the heroic epic or the fate of the little man, as long as the works have muscles and bones, the works have muscles and bones, With temperature, grounding, grasping people's hearts, and being loved by the audience, they will get rich returns; if the product has a clear and unique style and artistic charm, it will have huge influence and brand effects, thereby obtaining long -term and rich in the long run income.

The "Notice" states that the "South China Sea Platform" will take the correct ideological orientation, good industrial order, healthy industrial development, high -quality product supply, advanced digital technologies, excellent team building, flexible capital operation as a starting point, and strive to work hard. Promote the iterative upgrade of the film and television media industry, and realize the transformation of the production and distribution model of the production industry of Chinese TV dramas (online dramas), and usher in a new situation of Chinese TV series (online drama). Text Source: People's Daily Central Kitchen-Da You Cultural Studio

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