Industry | How does film and television drama break through the new cycle of "improvement of quality and reduction"?Tencent Video New Movie List release

Recently, 2022 Tencent Video Film and Television was released in Beijing. At the meeting, Han Zhijie, vice president of Tencent's online video, introduced the performance of the platform in the drama market in the first half of the year, as well as new thinking on content creation strategies in the new cycle, and shared the new episodes and online movie movies.

In recent years, Tencent Video has continued to broadcast a number of mainstream narrative works such as "On the Field of Hope", "Ebola Frontline" and "The Story Under the Lion Mountain", and has achieved bright results in the episode market. From the beginning of the year's "Snow in the Snow", "The beginning", "The rest of your life, please give me more advice" to the recently broadcast "Menghua Record", various types of explosive dramas reflect Tencent Video in the episode broadcasting Field accumulation for many years.

At present, the film and television industry has entered a new cycle of "quality improvement". Han Zhijie said that Tencent Video will establish a coordinate system of high -quality content in the three dimensions of "breadth", "accuracy" and "temperature", and use it to break the boundaries, forms, and cooperation between the episodes. The operation of operation covers the entire creation chain, and creates temperature works with the industry to further meet the public's needs for content.

Mainstream narrative+observation reality explore diversified innovation expression

At this conference, Tencent Video also released a series of mainstream narrative works with humanistic thickness and the feelings of the times. For example, produced by noon sunshine, about the "County Party Committee", which is about the county party secretary Mei Xiaoge and colleagues struggling at the grassroots level, the first domestic "Public Prosecution Elite" that focuses on the theme of women's prosecutors, showing the spiritual appearance of the grassroots construction workers. "My Hometown" uses the story of living, carrying and mapping the great feelings of reality. Describing the "Sea in Dreams", where young people chase and grow up, "Flowers Flowers" based on the award -winning work of the Mao Dun Literature Award, showing the red -age "Huanyan" in the red era, and reflecting the spy war of the country's beliefs. The drama "Infernal" and "The Lurder" are also ingenious masterpieces.

In the realist theme section, multi -dimensional showing the warmth of the world and the world, capturing the resonance of popular values ​​and emotions. For example, the new "Five Beauty" appears, and continues to interpret "Ode to Joy 3" on the 22nd floor; "Battle of Roses", "Love", "Love", "Love", and "Turbus" with professional background; She just doesn't want to lose "" They of them today "; and the theme of public welfare rescue" Chaser ", the live -action children's scenario drama" Mi Xiao Circle School ", etc., all passed on a wider life perspective to the audience through insightful depictions. And feel the power of growth.

Multi -track+multi -expression rich user viewing experience

In the field of vertical diversified innovation, Tencent Video explores with rich content, deeply cultivating vertical tracks, giving various types of subject matter to rich expressions, and upgrading through visual technology to bring a better experience of watching drama. At this press conference, the second new trailer of "Three Body" was also played. The "countdown", "cosmic flashing" and "three -body games" and other famous scenes were highly restored; in addition, the "Kunlun Shrine" of the ghost blowing lamp series, "Kunlun Shrine", " "South China Sea Return", as well as "West Out of Yumen", "Tibetan Sea Blossoms", "Ruyue" and "Tianxing Jian", which have both adventure and monsters, will jointly start a new adventure; Domestic top creative power, launching "Daddy, Dad", "Legend of the Sword Gate", "Bei Road A No. 1", "Lan Liang Liang" and other episodes matrices; in terms of suspense content, Tencent Video also conducts the subject matter exploration in the field of segments. Gathering "Below the City", "Black Earth Speech", "Long Season", "Black and White Code", "Are You Safe", "Night", "Plum Blossom Red Peach" and other diversified works such as costumes, family, comedy, criminal investigation, etc. People look forward to.

In the youth emotional sector, Tencent Video focuses on the emotional demands of young people, and conducts subdivided themes mining and development. There are "Light You", "Light You", "Everyone Know I Love You", "The Law of Love", etc.; There are also "The Farfly", "Summer Flowers", "If You Are still Time", "If you still have time", "I like me", as well as "Love in Love", "Three points", "Love Red Dust", "Juvenile Babylon" and other works related to dreams, growth and struggle.

In the costume content sector, Tencent Video further develops the subject of the subject matter, expands emotional expression, and carefully produces more works. Among them, episodes such as "Star and Han Lift", "Jade Bone", "Small Blanc", "Fang Fengxing", "Leyouyuan", "Burning Romance" and other types of costumes, fantasy, fairy, myths and other types of costumes. In addition, classic restarted Xianxia dramas such as "Fairy Sword" and "Sword of the Sword", as well as costume martial arts dramas such as "Flying Fox" and "Dream of the Rivers and Lakes".

Shouzheng innovation, multiple measures to release online film value

Like the episodes, online movies are also in the new cycle of "quality improvement and reduction". While the content is fine, Tencent Video is still constantly being innovative in terms of subject matter. This new film list was released, Tencent Video shared "The End of the Ancient City of Ghost Blowing Lights", "Tibetan Soldiers", "Northeast Farewell to the Troupe 2", "Forest Haixueyuan", "Xing'anling Hunter Legend 2" Waiting for 25 heavyweight movies, covering adventure action, hilarious comedy, classic reproduction, oriental fantasy, innovative track and other content areas to meet the public's expectations for different types of fine movies.

Next, Tencent Video will continue to deeply cultivate the mainstream track track of online movies, and at the same time continue to make the "Innovation Circuit Support Plan", which corresponds to the higher settlement unit price on the five innovative tracks of science fiction, women, animation, realism, and positive energy.In this way, industry creators are encouraged to challenge multiple innovation themes.On this basis, Tencent Video also combines home scenes to launch brands such as science fiction, adventure season, and online summer stalls, providing larger online movie creation and broadcasting stage, and continuing to strengthen the advantages of the field of online film.In the future, Tencent Video will continue to take root in creation, based on high -quality coordinate systems, drive boutiques with accuracy, warm people's hearts, further broaden themes and innovative breadth, walk with outstanding creators, and promote the continuous and advanced content of the film and television industry.

(The picture is provided by Tencent Video)

Editor: Yuan Ming

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