Humanities, diversification, innovation, Tencent Video upgrades five major sectors of the five major sectors to deeply cultivate drama development

Looking back at the drama market in the first half of the year, Tencent Video has handed over a dazzling transcript. From the male frequency explosion drama "The Swords in the Snow" to the infinite short drama "End" that caused the audience to discuss warmly and the "For the rest of your life, please give me more advice", and then the recent "dream of dreams of dreams "Huamu", regardless of the enthusiasm of the work or market reputation, has reached a record high, showing a strong content influence.

Excellent work performance reflects Tencent's accurate creative strategy, and also promotes the platform's new thinking on content output. At the 2022 Tencent Video Film and Television Conference held on June 21, Han Zhijie, Vice President of Tencent Online Video, shared his many insights on the film and television industry, and announced the upgrade plan of the platform in the five major episodes and new dramas in the future of the five major episodes. Collection list.

The film and television annual conference, on the one hand, shows the in -depth and layout of Tencent's video episodes in terms of humanities, diversification and innovation for a long time, on the other hand, it also allows the audience to see In the environment, Tencent's video continues to sum up and break through the exploration, and is committed to the determination and strategy of creating high -quality content with refinement.

Humanities: show the style and realistic feelings of the times

In recent years, the mainstream narrative works with the characteristics of the times and humanistic feelings, and have both word -of -mouth and market effects have become increasingly sought after by the audience. As the industry's head video platform, Tencent Video, whether it is based on platform responsibility or in -depth insight into users, is keenly aware of and grasped this trend.

In the press conference, Han Zhijie said that Tencent Video invested a lot of resources and energy on the production and broadcast of mainstream narrative episodes. For example, the rural revitalization drama "On the field of hope" produced by the platform last year, from the perspective of young people, focuses on the economic and spiritual and cultural poverty alleviation, and conveys the true and simple humanistic temperature of rural areas. The recently broadcast "The Story Under the Lion Rock", which focuses on the hard work of the two generations of "like you" tea restaurant, restores the decades of changes in Hong Kong for decades, allowing the audience to taste the strong Hong Kong style of Hong Kong style.

Not only the main theme, but also the actual drama of the fireworks on earth, it has also been recognized by the audience and the market with strong emotional resonance. Based on the background of the 30 years of social development, the "Children of the Qiao Family" who supported each other's five children and his dependence on each other, with a humorous and brisk tone, outline the ordinary people in the big city, "Welcome to Live", etc. These works close to people's lives, humanistic thickness and realistic views can best arouse the extensive empathy of the audience.

In today's press conference, Han Zhijie also mentioned that under the new cycle of "quality improvement reduction" in the industry, Tencent Video will establish a new coordinate system with high -quality content, including the improvement of the "temperature" of the work. The platform will strengthen the excavation of social issues and humanistic feelings about social issues and humanistic feelings, so that the public will gain more authenticity and resonance.

For example, the new chapter of the [New Year of the Time of Love in the Love in the New Year] section, which includes one of the key projects of the State Administration of Radio, Film and Television and jointly created with the noon sunlight. The first domestic prosecutor's "Public Prosecution Elite", which focuses on the theme of women's prosecutors, tells many mainstream narrative works such as "The Sea in Dreams" and the spy war drama "Unknown" and "Sneak". In addition to the film, there is also "Girls' School in the Mountains" created by Zhang Guimei as a prototype, which shows the "88 International Brigade" and other episodes of the anti -United warrior. These masterpieces that are about to appear are focused on using the small incision of the story to reflect the big theme and convey the deep humanistic thickness and the feelings of the times.

In the [Hundred State Fireworks Life] section, the director of the original class of the original class of the original class of the original class of the original class of the original class of the screenwriter of the screenwriter of the screenwriter is set off. "They of them today"; starring Wu Lei and Zhou Yutong, showing the "love" of tennis players and professional managers' growth; there is also "The Wind of the Wind" with the theme of the public relations industry, with private public welfare rescue as the background as the background as the background. The realistic masterpieces such as "Chaser" will also show the audience with a more gentle and delicate strokes to show the audience a true and vast perspective.

Han Zhijie said, "A burst of episodes in the market have a common point in common, that is, to meet the emotional demands of Volkswagen users, not 'swords walking, and become the creators." Tencent video has been in the episode for a long time in the episode The performance and future planning of the field show its development and exploration of the temperature, thickness, humanistic feelings and the value of the times.

Diversity: Expand the breadth and creative boundary

In addition to humanistic care, "diversification" is another keyword of Tencent's video drama content. Reunited this year's platform hot drama, male frequency costume explosion drama "The Swords in the Snow", the suspense short drama "The beginning", which focuses on the "time cycle", the theme of urban emotions "For the rest, please give me more advice" and so on. Works, from theme, form to the audience, presents obvious differences and diversity.

Cover the crowds of different circles with diverse episodes, comprehensively meet people's demand for drama, and strive to bring a richer audiovisual experience to the audience. This is the content creative strategy that Tencent Video has always followed, and the future of the platform's future. Important efforts. At the press conference today, Tencent Video will start from three aspects to promote the expansion of the breadth of the episode.

First of all, the platform is committed to increasing the creative efforts of the head content, open creative boundaries, and has no restrictions on theme categories. In the film list, the [Heart Heart Loves Youth] section, his works are not only a single love element, such as "Light You" with fire rescue as the background. "Time", "Summer of Love" and "Summer of Love" and "The Summer of Love" and "Three Divisions" described by the furniture designer's dream road. It is more full and full. [Ancient Rhythm and Tenderness and Funny Rivers and Lakes] The sector also launched a more diversified layout based on costume content. For example, "Star and Han Lift" with a life temperament, the "Small Academy of Fiber" and "Phoenix", which combines the costume and mythical elements, and the first "Infinite Stream" suspense "Sword of the Sword of the Fairy Sword", It is enough to see the bold innovation of the platform on costume theme works.

On the basis of the existing theme reserve advantage, Tencent Video will also expand in more directions such as humanities history, serious literature, such as the episode adapted from the Yu Hua Mao Dun Literature Award "Wencheng", and the adaptation of Jin Yucheng The novel of the same name will be the direction of the platform's next force.

Secondly, the length and form of Tencent Video are not limited in the length and form of the episode. Focusing on the small figures of the city, the suspense short drama "Under the City" of the Wonderful Case of the Late Mingjiang Jiangnan; with the northeast as the background, the criminal investigation short drama "Black Earth Speaking" is about to suspense the criminal case; "Groups", the short drama "Long Season" presented with a new image style, will catch the audience's attention with short and intensive content. "We hope that the creation and presentation of the drama can be blooming, and it can better meet the differentiated needs of the episodes of the audience." Han Zhijie said in his speech.

In addition, in addition to the broadening of themes and forms, Tencent Video also develops layouts at the source of content creation. It focuses on attracting more extensive high -quality content creators such as screenwriters and directors. Respect the creative space for more and more amazing to release their creative potential. At the same time, incentive measures will also be further upgraded. On the basis of the existing cooperation model, a new way of cooperation with "market price+membership incentives" has been introduced to lay a solid foundation for the extensive, diverse and high -quality episodes in the future.

Innovation: Create a fresh experience and breakthrough brain hole

Tencent's online video, which made public appearances last year, has proposed the core strategy of technology -driven and art -driven, and Tencent Video is based on this to continuously upgrade the innovative exploration ability and the innovation ability of traditional themes to learn more fresh blood Essence

Last year, the dramas such as "Yuci Little Play" and "Love Delicious" became the dark horse of the episode with "small and beautiful", and they also received the spontaneous Amway and spread of the audience. The emergence of the "Time Cycle" Time "Theme drama" The beginning "that has never been tried before has not only created more freshness and interest for the episode market, but also shows what Tencent video has precipitated and summarized in the innovation of episodes. Correct methodology.

The past innovation effectiveness of the platform has strengthened its investment and determination to explore content innovation. The newly upgraded innovation track will transport more interesting brain hole breakthroughs in terms of subject matter, vision, technology and other aspects. And the experience of watching the drama. In the [Universal Elephant Interest] section, the science fiction drama "Three Body" adapted from the novel of the same name of Liu Cixin will highly restore the original famous scenes such as "countdown", "universe flash" and "three -body games". People look forward to.

A number of innovative episodes such as "West Out of Yumen", "Tibetan Sea Blossoms" and "Tianxingjian" showed the spectacle of adventure. "Are you safe? ", And" Record -type "comedy" Please Love with Funny I Love ", which focuses on contemporary marriage and love views, all break through the same content of the previous episodes, and attract the attention of the audience with a more fresh theme and plot.

Overall, whether it is the innovation of the episode, or the increase in the breadth and temperature of the work, its ultimate goal is to create more high -quality high -quality content. Therefore, the improvement of the accuracy of the drama is also an important part of the platform's creative strategy.

On the one hand, from the script, the setting to the scene, the service, the special effects, etc., every step on the creative chain is intertwined, leaving the whole body.

On the other hand, the platform will also improve the production efficiency and industrialization process to achieve expectations of improving content quality. Han Zhijie revealed that Tencent Video has set up a set of system tools for budget management, supplier collection management, and film and television production, and empower the content creation through a more scientific management system.

As one of the core fields of online video, the episode market has always been a "horn fighting field" for video platforms to compete. If you want to live in the head and continue to grow up, you need to continuously think, evolve, and adjust to maintain the creative ability and industry competitiveness of the content. Through this press conference, it is not difficult to see the update and upgrading of Tencent Video's content creative strategy, as well as its active exploration of diversified, innovation and humanistic feelings as a platform and content.

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Author | Wang Xuening

Editor | Peng Kan

Capture | Xi Yan

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