Real theme industry drama's extension key and development steering

Looking back at the second quarter of 2022, the actual theme industry drama has a place in the domestic TV drama market.

During the CCTV-1 broadcast of the TV series "New House of Residence" about the decoration industry, it ranked No. 1 in the golden TV drama single channel viewing index in the golden period of the main station; After the broadcast, the top 2 ratings of TV drama single channels for the golden period of the golden period; the workplace love drama "Please call me director" was broadcast on Oriental Satellite TV. "" Beijing Satellite TV and Oriental Satellite TV are broadcast to open up a new perspective of the industry; the urban workplace drama "Talking Good" was broadcast on Hunan Satellite TV, showing the life of life through the intersection of the workplace and the family.

Real theme industry dramas have always been considered the quality depression of domestic TV dramas. They are often criticized in the "industry" of "industry", or the industry's presentation is too suspended ... and the new style and new style of industry dramas and the industry dramas Exploring is the quality of the quality of domestic industry dramas. What are the ratings of the viewing? What are the development steerings of domestic industry dramas?

Type Breakfast: Use the human body to inspect the industry, observe the society with the industry, and build the future with emotions

Historically, from "Putting Terrace" (2020), "Ann" (2020), "The City of Ideal" (2021) to "Female Psychologist", "New Residence Covenant", "Costume", "Ladies' Laws", "Please call" "Director" "Welcome", etc., the content of domestic industry dramas is diverse, the creative experience has accumulated and superimposed, and the value orientation is different.

Looking at the real -themed drama in the second quarter of 2022, "present" in the times, focusing on "changes in society", respecting the industry's feelings like a rock, spreading the image of the positive industry group, and at the same time, the social hot and painful points are tightly sutured for art processing. Based on the pioneer of viewpoints and the topic, explore the same frequency driver of "mainstream market+mainstream value+mainstream public opinion".

Different from the mainstream tendency to reflected by a group of serious literary adaptation dramas in 2022, the centralized broadcast of multiple types of domestic industry dramas in the second quarter reflects the multi -development turn. Painting style.

Diagnosedly, TV series is a window for the complex social environment and the self -spiritual world, and it is also part of the times.

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The creator's thoughts and interrogations that release various related issues in the accelerated transformation of society: dedication, lectures, justice, talk about North Drift, etc. Watching the drama attraction.

On the basis of real -time inspection of reality, the speculation and criticism of the current situation and hot phenomenon of the development of society through artistic writing.

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"Please call me director" and "Ladies' Laws" correspond to the two different industries: the investment industry track and the legal workplace track, respectively, and observe the nature and reality of today's social and economic development through the plot dynamic.

Haitao's purchase and sale of fake luxury mediation cases have made people see the law of no ban, but they are also nearly human; Internet female employees are resigned and called for the maintenance of the whole society to pursue efficient and competitive competition. , Pay attention to the basic interests of women; the copyright infringement case of the women's game live broadcast platform, and the point of view of the industry standard construction of the new economic form of the Internet ...

The "New House Treaty" breaks through the subject matter of "house" issues, and builds a closed loop of the subject matter of selling, building, and repairing houses. Through it, there are many lively and beautiful urban colors, and the professionalism of the home improvement industry can also be seen.

Content issues are chaotic in the industry, and the home improvement industries such as water injection, fake materials, cutting corners, and quality of quality are spread out and crushed. Creation sharpness.

The practice of these subdivided vertical content has both types and types of breakthroughs and types.

In the future, the perspective of the perspective and spiritual pattern of realistic industry dramas will be greatly expanded. The reclamation territory will be more segmented, deeply excavating the issues such as gender equality, self -worth, pension marriage, and workplace growth. The meaning is to collectively express the experience of different stages of life and the understanding of social changes.

Narrative innovation: group portrait new and multi -line youth narrative

In recent years, domestic dramas have gradually removed the stereotypes of narrative, monotonous plots, and suspended content, and gradually created fresh, avant -garde, rational, and beautiful content labels.

The multi -dimensional breakthroughs of domestic drama narratives are reflected in the narrative group image tendency to set anti -routine portrayal unconventional. Different from previous character setting habits, to do dramas for ordinary people, showing the creator's detailed observation of the public's psychological state.

On the other hand, the narrative tone is to meet the needs of youthful aesthetics, deepen the exploration of mainstream narrative, civilian narrative, and youth narrative.

In terms of narrative logic, the workplace industry and daily life are intertwined in parallel to form a aesthetic creation of mutual refreshing.

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The "New Living Treaty" has both the decoration scene as the main narrative, as well as the humorous, playful and rich and diverse life variation.

Chen Xi, a young and proud power designer, is clear and decisive, and the upright nature that must be reworked without compliance with the standard of decoration; the simple and even rustic packaging head Yang Guang, which is not only the world and is extremely responsible for customers. The warm personality of debt repayment and care for the master's family; the professional and refreshing water and electricity women's decoration worker Sun Ning, the honest and loyal decoration worker Hong Jie, and the diverse character of the decoration customers have divergent character, which breaks away from the elite interpretation paradigm of the characters and works for ordinary home improvement workers. Name. Domestic drama narrative strategies have shifted. First of all, they consciously describe industry knowledge in a simple way, and the concise and realistic industry logic has increased the audience tolerance.

The classic cases involved in the drama, whether it is the investment industry, home improvement industry, and the legal industry, it has simplified the logic of narrative logic. Essence

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It can be said that the creator's placement of the professional knowledge of industry drama is reserved, and he tries to explore a balance between too professional and too much amateur. The maximum and release of the audience will attract the immersive chase of the audience, maintaining the visible and arrival rate.

In fact, professional knowledge and rational tension may also be inversely proportional to the audience's narrative experience. The increase in this aesthetic difficulty may allow the audience to form a pleasure and gain intelligence and happiness.

It is true that the industry drama has its own types of types, but there is a target of professional tension and the public's advance understanding. At the same time, it is important to avoid too much amateur, suspended, and splash. It is undoubtedly important for future industry drama narratives.

Value Writing: Taking the concept of new warmth reality as a password

On the basis of paying attention to reality and observation of reality, soothe reality is the mainstream direction of the current domestic industry dramas in the development of the new era.

Warm realist creation general trend is not only a cohesion of creative methods, but also a correction of creative attitude, but also a multi -dimensional fusion of creative value.

The workplace is "present", life "presents", emotions are "present", "a little more real and more real", reaching the true and organic unity of the real and true industry, the creative concept and aesthetic style are full of realism and grounding. road.

"Ladies' Laws" is not fully enhanced by the highlights of elite lawyers to dilute civilian narratives, and they are also entangled with the love and pain, difficulties, coldness and warmth of ordinary individual family life and survival status. The emotional blessing Chen Ran and the incarnation of rationality incarnate Xu Jie also expressed the new interpretation of women's friendship by expressing their spiritual communication and mutual help.

"New Housing" is a genuine name for ordinary individuals from the home improvement industry from elite designers to decoration workers. Faced with the old and strange units of the Longhai Community, Chen Xi and Yang Guang co -created the ideal new home for young couples who were on the verge of noise. It was not the house that passed the decoration, but the warmth and happiness of the family.

"Please call me director" to show the independent posture of the self -worthy realization of young women in the new era. Ning Meng cured the irritable director Lu Jiming with his bright heart, and conveyed the feminine power of warm healing.

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In summary, in the second quarter of 2022, the industry -type drama as a whole is pioneering characteristics, case practical significance and content of content, and humanistic care, and the "real" excavation of gender emotional relationships, reflecting the "humanity" that is connected with the public.

These stories bring spiritual resettlement through the fate of the fate and emotional enthusiasm.

Provide new problems for the public's life with professional tentacles, so that the social issues that have touched showed convincing effects, thereby triggering the instantaneous insight and deep resonance of the audience, forming a realistic thickness and human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature, having a human temperature and having a human temperature. The common characteristics of the new reality drama with warm construction.

These innovation leaders bring positive reference significance and reference samples to the artistic innovation of domestic industry dramas in the film and television industry, which is more expected in the future.

Author Song Xinxin is a researcher at CC-SMART New Think Tank, Tsinghua University Film and Television Research Center 2022 PhD students

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