Art | Move the stage into the live broadcast room, "reward" brings "new tickets" to the artist

"Nice! People are more beautiful." In the live broadcast room, thousands of fans are online at the same time, praising the young female singer Wang Zifei who are singing and sending gifts. Since July 2019, Wang Zifei released the first video "Forever Teresa Teng" concert on Douyin, and it didn't take long for more than 10,000 fans. As she sings frequently on Douyin, more and more fans have begun to become familiar with her singing. Now she already has nearly 400,000 fans. "Because of the epidemic, offline performances have decreased, and the live broadcast room has become my second stage. Live rewards have also increased a lot of income to me." Wang Zifei said with emotion.

Find "Second Stage"

Wang Zifei is a national first -class actor and the only popular vocal actor in the Central National Orchestra. Occasionally, she was very nice to be discovered by her colleagues to sing Teresa Teng's songs, so she recorded "My Heart Knowing Jun" to commemorate Teresa Teng's songs. Once this special series was launched, she won the top ten fever record awards in 2018 the following year. Best singing award.

"Inbound outbreaks in early 2020, the activities of offline gathering were gone, and the performances stopped. At that time, I was on vacation in Hainan and was trapped in Beijing. So I started to broadcast live in Hainan's home." Wang Zifei recalled her. When I first came into contact with Douyin live broadcast, "I have never watched or tried the live broadcast before. At the beginning, there was no sound card in my live broadcast room. I sang Teresa Teng's song. I like these songs very much, saying that I sing well, and sometimes they can sing songs and ask me if I can sing the works such as "The West Tower", I will sing to them. "

By singing Teresa Teng's song, many netizens began to be familiar with Wang Zifei and became her fan. She listened to her singing in the live broadcast room in a fixed time. "In the past 3 years, my live broadcast room has accumulated many fans. They accompanied me for a long time. Some names and avatars flashed, and I know who it is. Through the live broadcast, more people know me and understand me. I came into contact with me. "Wang Zifei felt that Douyin live broadcast helped her get out of the predicament of the industry's initial to the industry, allowing her to find a new stage.

As the number of live broadcasts increase, Wang Zifei's work content also changed. "Daily live broadcast, first of all, a kind of practice in your professional, because in the live broadcast room, various types of songs must be sung, and different audiences like different works, so there must be a lot of song reserves. For me personally, personally. It is also an improvement of my business level. "Not only that, Wang Zifei is also constantly switching between the host and singer's dual identity. "The live broadcast and traditional stage are different. It is more grounded, more authentic and more life -long, and more moved. This requires the performers to interact with fans in a more flexible way to meet their appreciation needs." Wang Zifei bluntly said that now he is constantly constantly herself. The hosting and field control capabilities are excavated and exercised through live broadcast.

In fact, there are not a few artists who have found the second stage in the live broadcast room like Wang Zifei. The "Suona Cao Family Class" from Pei County, Xuzhou, Jiangsu has attracted 620,000 attention since its launch in March this year; the national characteristic symphony orchestra with Matouqin as the main strings -Inner Mongolia Wushan Banner Matouqin Symphony Orchestra also started from March Moving Matouqin to the Douyin live room, let this characteristic national music go to more people. The "2022 Douyin Minle Live Data Report" shows that in the past year, the live broadcast of Douyin Minle Live has exceeded 1.78 million games, with a length of 2.33 million hours. It is equivalent to 4,200 people's music concerts per day in Douyin live broadcast. In Douyin, the number of viewers of Minle live broadcast has exceeded 6.1 billion.

Faced with the new development opportunities brought by live broadcasts for the folk music, Zhao Cong, head of the Central National Orchestra, said that video communication is natural and friendly to artistic categories. increase. Based on this, on August 24 this year, Douyin Live and the Central National Orchestra launched the "DOU has national music" plans to create the second stage of civil music performances. Through the plan, the Central National Orchestra Hundred Artists will settle in the broadcast, bringing more than a hundred online concerts. At the same time, Douyin Live will open up cooperation between Minle Performance and Minle Orchestra to provide resource support and professional cooperation. As a result, civil music anchors have the opportunity to communicate with the Central National Orchestra and perform on the same stage.

Live "reward" becomes the "new ticket" of actors

In recent years, the impact of the epidemic, including the art practitioners, including the folk players, have reduced offline performance opportunities and unstable income. Some folk performance groups that usually depend on the market are very difficult to survive. What makes the industry happy is that the new form of communication represented by short videos and live broadcast is bringing new vitality to the performance industry. On the one hand, traditional Chinese art has been widely spread, causing more attention of young audiences; on the other hand, Live rewards have improved the income of actors and artists, and even became the main income channel during their epidemic. Data show that in 2021, 87%of Douyin Minle anchors could get reward revenue. Among them, the relatively niche ethnic musical instruments such as Dulin, 埙, and 埙 have also created tens of thousands of "box office".

Wang Zifei said: "The live broadcast not only increased my popularity, but also increased my income on live broadcast rewards." In the live broadcast room, Wang Zifei will explain the use of live rewards to fans. "First, I changed my parents to a new car. It is to make music, make MV, make albums, and make vinyl records. I will also give fans for the albums and records made. " During the marriage and funeral, "one person can support the whole family by one Suona" during its heyday. However, the development of Suona, the practicality of Suona in daily life is weaker, and the performance is reduced. "Now, live broadcast rewards have become a new source of income from Cao Jiaban. Before the epidemic, our monthly income was more than 10,000 yuan." Cao Ga said.

Chen Yu, an actor, who began to broadcast live in 2021, has achieved re -employment in the live broadcast room. Her live broadcast room used to be online at the same time, and the reward she received exceeded her income during the performance. Speaking of the feeling of gaining income by live broadcast, she said that she felt completely different from getting salary in the troupe in the troupe. "The previous performance was to work for the boss and took it for granted. Now relying on the live broadcast to get the income, it is the audience's recognition of me, and I feel very warm and moved." Being able to obtain the recognition of fans also makes her feel very fulfilled. Has turned into a stage that I can't do without. "

In order to help more folk music performers get new income, according to the "DOU has national music" plan, Douyin Live will provide help around 4 aspects. First of all, Douyin Live will invest over 100 million traffic. While helping the new anchor of the people of folk music, it will grow steadily. Secondly, the Douyin Live Plan plans to establish more cooperation in professional fields. In addition to establishing long -term and in -depth cooperation with the Central National Orchestra, it will also invite industry masters to create a series of live broadcast activities through a fixed column of the official account. In addition, in order to help the Folk Orchestra and folk players better integrate into the second stage in the live broadcast room, Douyin Live will provide official operating services for the Apartment of Minla, and conduct training and guidance to create, live broadcast content and skills. At the same time, for civil music performers and civil orchestras with professional performance capabilities, the platform also equipped with product capabilities such as paid performances, multi -machine simultaneous playback, etc., to help the civil music industry realize online diversified operations and improve the viewing experience. Relying on the above measures, Douyin Live plans to help 1,000 civil music performers enter more than 10,000 yuan a month in the next year, allowing 100 non -genetic inheritors of civil music to get the broadcast income.

Art inheritance, online feeding offline

Li Shujian, the vice chairman of the Chinese Drama Association and the dean of Henan Yu Theater, talked about the original intention of the live broadcast that the live broadcast room was the stage, which allowed young people to contact traditional opera practitioners in close contact with traditional opera practitioners, and felt the charm of traditional cultural charm at a close range. He believes that the live broadcast during the epidemic has brought new value to the opera industry. Many grass -roots opera actors' income is not high. The reward obtained by live broadcasts such as Douyin and other video platforms is the recognition of the actors. It is also conducive to the inheritance of opera. The industry also generally recognizes the many changes brought by the live broadcast of the performance industry and the performance practitioners: a live broadcast is not only an online performance of different art categories brought by many actors to the audience. One of the important ways to help classic inheritance and leverage offline cultural consumption.

For Wang Zifei, who is still exploring more possibilities, she believes that the live broadcast has made the scope of music dissemination widened, and she has opened up her creative ideas and more thoughts on her professionalism. Today, she wrote and composed, and she also created 7 works for arranging and recording. The encouragement of fans made Wang Zifei more focused on the creation of music, and also made her try more possibilities for art communication and inheritance. "Not long ago, the current principal of his hometown alma mater saw me live broadcast in Douyin and found me to do something meaningful together. I think if I can make some professional professors, teachers, and singers I met The alma mater to teach students for masters, communicate art, and promote the inheritance of music. This is definitely the best, and this has reached a consensus with the principal. Invite more professionals to teach at the school. "

Today, the advantages of live broadcast have clearly appeared under the practice of industry practice. In the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council, it is clearly proposed to promote the digital transformation of the literary and arts and regiments, performance brokerage agencies, and performance venues, and accelerate the construction of a "Internet+performing arts" platform. Accelerate the development of online theaters and digital theaters, create a new scene of digital performing arts consumption, and encourage and support professional performing arts institutions to open up online normal performance platforms.

The significance of live broadcast, as the literary and artistic experts pointed out, first of all, the live broadcast can across the space restrictions, create a new stage, and make more people and more convenient to see good opera content; secondly Actors who have the mission of inheriting traditional culture bring new income; in the end, netizens and actors who love art can communicate with each other and learn from the live broadcasts through the method of Lianmai.

(The picture in the article is provided by the respondent)

Responsible editor: Gou Xiaoqing

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