The National Day films are all unveiled. Where can I buy movie tickets cheaper?

Yesterday, the "Search and Rescue" airborne National Day file. All the films will be released during the National Day holiday this year finally appeared. The next question is: Where can I buy movie tickets cheaper?

Seven or eight years ago, this problem almost thought for many Chinese audiences: of course, it was on large -scale movie ticket e -commerce platforms such as cat eyes, Tao Tickets, Guevara, Weiying, Baidu Nuomi.

However, with the formation of the two oligopoly pattern of Cat's Eye Tickets on the movie ticket market and the end of the e -commerce platform ticket supplement, more and more audiences have found that buying movie tickets on cat eyes and ticket tickets will no longer be no longer no longer buying movie tickets on cat eyes and ticket tickets. It is cheap.

On the contrary, buying tickets on large cinema and theater apps or small programs such as Wanda is not only more preferential, but also enjoy more personalized detailed services.

19.9 yuan to watch "The End of the Sea is the Grassland"

On September 21, Mr. Zhang, who lives in Beiyuan, Tongzhou, was off work early in the afternoon. He wanted to go to the nearby Wanda Cinema Tongzhou Wanda Store to watch the movie "The End of the Sea". He first checked the game and fare on the cat's eyes and Amoy tickets. It was found that there was a time just right at 18 o'clock, but the fares were from 59.9 yuan.

Mr. Zhang suddenly remembered that his wife had just bought a Supreme Card of Wanda Cinema at 300 yuan this year, and has been tied to the Wanda Movie APP and WeChat Mini Program. 19.9 yuan! He immediately placed an order to buy a movie ticket and rushed to the cinema.

The next day, after Mr. Zhang told "Film and Television Vane", the author specifically compared other popular movies and other popular movies and other popular movies and other popular movies and other popular movies such as "Brother, Hello", "Lone Moon", "The Moon in the World" The fare of the game was found that "The End of the Sea is the Grassland" has been sold at a special price of 19.9 yuan on the Wanda Film APP in the past few days.

Nonetheless, the author found that most of the movies on the Wanda Movie APP were 2 yuan lower than that of cat eyes and Amoy Tickets Wanda Cinema. If you use the Wanda Supreme Card to buy tickets, the price should be discounted for five or six yuan.

I later logged in to or downloaded WeChat applets or own APPs of many theaters such as UME, Dadi, Jinyi, Magic Shadow, etc., and randomly viewed the fares of many theaters in Beijing. The price is cheaper, and the membership price is more favorable.

Cat's eye tickets are no longer cheap to buy movie tickets

As a senior movie fan, Mr. Li, who lives in Haidian, discovered this phenomenon two or three years ago. On September 22, he revealed in an interview with "Film and Television Vane" that with the formation of the market structure of cat eyes and Tao Tickets in recent years, and in October 2018 In order to achieve profitability as soon as possible, the big movie ticket e -commerce platform has begun to turn on the Internet platform giants like Didi and Meituan, such as Didi, Meituan, and the service fee.

Capital is profitable. First burn money to fight the price war to attract users, quickly occupy the market, form a monopoly position, and then start harvesting. This is a typical way to operate the economy of the Internet platform. Reverse.

In 2021, the Dragon Boat Festival holiday, the total box office of e -commerce service fees in the Chinese film market in Mainland China was 465 million yuan, which fell 40.7%over 785 million yuan in the same period in 2019. At the same time, the box office was the lowest, but the proportion of e -commerce service fees was as high as 10.3%!

In this regard, at the Shanghai International Film Festival China Film Industry Summit Forum held on June 12 last year, Yu Dong, the founder and chairman of Bona Films, suggested that the e -commerce platform led by Cat Eye Tao tickets cannot exceed 5%. The national film special funds, "I hope to reduce the service fee, and it cannot increase the service fee in the case of the industry that cannot be as difficult as the industry, and it is higher than the average level in 2019."

The two major e -commerce platforms in the film industry not only raised the ticket sales service fee, but the fares of the film are no longer cheap, and even higher than the theater itself.

At the end of April 2018, the "Film" Later Us "refund incident", Cat Eye, as the publisher and the main ticket platform, once became the key subject of the victim's theater. Although this incident was not available in the end, many physical theater lines and The theater has a stronger sense of crisis.

The Cinema Cinema app launches online ticket defense war

As the largest cinema in China, Wanda Movies have started to build their own online ticket APP very early. After years of development, the Wanda Film APP has been regarded as a benchmark for the cinema's own APP.

According to the "Three Sounds", the most classic case of the self -owned APP of the physical theater on the third -party online movie ticketing platform comes from the Wanda Cinema line.

On June 8, 2016, the movie "Warcraft" was released. Wanda Cinema Line pre -sale 10 days in advance on the Wanda Movie APP on the film. ticket.

The biggest revelation of the industry is that when it has good content control, the physical theater can jump away the link of the third -party online movie ticketing platform to directly achieve users.

At the end of April 2019, when "Avengers 4" was released in Mainland China, Wanda Movies seized another opportunity to fight a beautiful counterattack on their own APP.

On April 23, "Avengers 4" zero, according to "Poison Eyes", taking the Beijing Wanda CBD store as an example, the price of the Dolby Hall at the zero field on the cat's eyes is 245 yuan, but the member price on the app only needs to be 163 yuan, and there are 39.9 yuan special 3D games for sale. What attracts fans is that when the cat's eyes and ticket tickets have not opened the pre -sale of "Reunion 4", Wanda Cinema in Guangzhou, Shanghai and other places released the "Emperor's Seating" of the "Emperor" posters; After the pre -sale of pre -sale at 8 pm on April 12, Wanda Film APP successively announced the number of invoicing venues, but Cat Eye and Tao Tickets Wanda Cinema have not opened.

Under the leading effect of Wanda Movies, in recent years, the first -line theaters such as China Film, Dadi, Xingmei, Lumier, and Jin Yi have also launched a battle for online ticketing, increasing their own online ticketing apps and small small tickets. Program investment and support.

Preferential prices plus high -quality services to retain and develop audiences

The third -party film ticket e -commerce platform represented by Cat's Eye and Tao Tickets is the product of the Internet era, which represents the progress of the times and technology. It has greatly facilitated the audience to buy tickets online. The rapid development of the market is indispensable.

At present, the two online ticketing e -commerce platforms have grown into the film industry giants, occupying the huge share advantage of the online film ticket market, and also increasingly penetrated into the field of film promotion, distribution and even production.

All upstream and downstream companies in the Chinese film industry attach great importance to the cooperation with Cat's Eye Tao. However, only with mutual benefit and equal cooperation can both parties win win -win and sustainable development.

The theater line and theater vigorously develop their own APPs, on the one hand to retain and develop their core users, on the other hand, when they cooperate with e -commerce platforms, they can have their own cards and maintain their right to speak.

As the benchmark of the cinema's own APP, Wanda Film APP has continued to move this year, and has adopted a number of measures to consolidate its own industry status.

On April 28 this year, the new version of the Wanda Film APP successfully passed the internal test of operation and officially opened the global promotion. On September 15, Wanda Film answered investors on the interactive platform and revealed that "the company completed the Wanda Film APP and Time Network APP dual platform upgrade in the first half of the year, and is committed to creating a complete" movie 'pan -survival and pan -social consumer layout "" Essence

In September this year, Wanda Film officially launched the W+exclusive paid member model on Wanda Film APP, including preferably preferred, cola's annual drinking, high -end -style promotion and other member exclusive services.

A fully competitive online ticket market is the blessing of the industry and audiences. Through preferential prices and high -quality services, the Cinema Cinema APP retains and develops its core users, which not only brings benefits to the majority of audiences, but also helps the healthy development of the entire film industry.

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