1885 performances!The construction of Huizhou Cultural Brand Construction for Culture and Art Center for 13 years

Text, Figure/Yangcheng Evening News all -media reporter Lin Haisheng correspondent Zhong Minling

Back to September 27, 2009, the top domestic symphony orchestra, the Chinese Philharmonic Orchestra, officially opened the curtain of Huizhou Culture and Art Center. In a blink of an eye, Huizhou Culture and Art Center has been accompanied by Huizhou for 13 years, showing a total of 1885 performances and serving 1.7 million people.

Culture and Art Center invites famous artists to make a sharing meeting

Improve urban culture soft power

Over the past 13 years, the Cultural and Art Center has continuously injected modern urban cultural vitality into the national historical and cultural city of Huizhou, and organized a number of high -end performances such as symphony, ballet, drama, musical, concert, and other high -end performances. By introducing the types of diversified literary performances, the Culture and Art Center will perform a series of dramas and branding. Every year, the "Drama · Dance Performance Season", "Autumn and Winter Performance Season", "Open the Gate of Art", "Citizen Concert", "Grand Theater Art" "Festival" and other brand activities.

As of now, the Cultural and Art Center has presented 1885 performances for Huizhou citizens and served 1.7 million people. In the past 13 years, a large number of famous Chinese and foreign masters came to perform: Fu Cong, Liu Shikun, Lang Lang and other famous pianists, Lu Siqing and other violin players, Dai Yuqiang, Mo Wallen, Wei Song and other singers, Yang Liping, Venus and other dancers; The Russian National Symphony Orchestra, China Philharmonic Orchestra, China National Theater, Central Ballet, Yang Liping's large -scale modern dance drama "Peacock", "Ten Ambush", "Yunnan Image", Shaanxi people's art drama "White Deer Plain" Waiting for domestic classic works to be staged on the stage of the Cultural and Art Center.

It is worth mentioning that while the Culture and Art Center invites famous masters to show its fine performances, it will also specially plan "Master and Citizen to face face to face" based on the actual situation. When Lang Lang performed in Huizhou last year, he guided the piano enthusiasts of Huizhou on the spot. This move was praised countless, the response at the scene was enthusiastic, and the citizens reported that the gains were very good.

Lang Lang to Hui Performance

When Lang Lang arrived in Hui, he also praised "Huizhou is a city like G major, giving people feel easy and comfortable." Prior to this, when the drama "Secret Love Taohuayuan" toured Huizhou, the famous actors Huang Lei, the famous host He Yan, and a group of actors went to Honghua Lake Greenway to check in, attracting a group of fans, and let more people know Huizhou, understand Huizhou.

Over the past 13 years, the cultural and art center has influenced the prosperity, and has become the palace of Huizhou's high -end art performances, a platform for popular art education, and a window that shows the self -confidence of urban culture. Urban cultural atmosphere.

"We really feel the changes in the artistic atmosphere of Huizhou." Liu Weihua, general manager of the Culture and Art Center, said that so far, the "second generation inheritance" has appeared in their consumer groups, that is, the first generation of consumers 13 years ago, and often brought with it. The children were present to watch the show.

The staff of the Culture and Art Center introduced to reporters that the most popular this year is the summer camp of the theater, with a total of two periods, and each issue was launched. It is understood that the summer camp uses the theater as the experimental base. The children have changed from the previous "viewers" to "experiencer". From the perspective of "development, exploration and experience", stand on the art oblique platform, and touch from close range from close range from close distance from the art oblique platform. The infinite possibilities of art. "More and more people start an elegant art journey at the Cultural and Art Center," said the staff member.

Improve the development chain of the cultural market

In the past 13 years, the Cultural and Art Center has put artistic quality first, insisted on introducing and organizing high -end performances. With the strong performance resources of the Beijing Poly Theater, it has systematically planned and introduced large -scale dance performances at home and abroad, large -scale symphony concerts, comprehensive literary performances, music performances, music A large number of stage boutiques such as the drama and pioneer drama have more than 100 high -end performances that have been introduced or held each year, allowing citizens to enjoy the first -class art feast in the country at their doorsteps.

In recent years, the Culture and Art Center has also been committed to cultivating new types of literary consumer groups, introducing diverse performances, and nourishing more cultural seeds. "For example, we will pay special attention to talk shows, sleep concerts, etc. The performance that young people like, with the form of enrichment of the cultural and art center's performance, attract more people to enter the cultural and art center to watch the performance. "Liu Weihua said.

Theater Summer Camp

At the same time, the Cultural and Art Center made full use of online channels for content dissemination. On September 21st, the "Never Passing Rods" was broadcast on the Cultural and Art Center online, which met the wishes of many citizens to watch the drama. Through the WeChat video number, the vast number of Huizhou citizens are connected online, and many cultural consumer benefits have been distributed.

"The Culture and Art Center will use Li Baoli the hospital line to broadcast some of the Polychi lines with copyright performances, and meet the cultural needs of citizens through the cloud theater." Liu Weihua introduced that the cultural and art center will continue to enrich the content of the cloud theater and will perform the performance. Information, behind -the -scenes consultation, behind -the -scenes rehearsal stories, etc., are presented to the audience through video, and will also continue to explore how to enhance audience stickiness.

Source | Yangcheng Evening News · Yangcheng School

Responsible editor | Zhu Jiale

School Delivery | Zhu Xiaoming

- END -