Thirteen Art Festival Specialty ｜ Art Weekly Obligation: Songs for the Times, express your heart for the people

1. The overall situation of public opinion communication

(1) Public opinion spread

From August 21st to September 14th, there were 10755 public opinion spreads related to the "13th China Art Festival Star Award", including 5128 clients, 1974 Weibo, website 1763, WeChat 1161 584 articles, videos, 120 numbers, and 25 interactive forums.

▲ Public opinion spread trend

(2) Public opinion communication situation

Judging from the trend of public opinion spread, on August 23, the "China Culture News" published "Expressing the People for the Times -the 19th Star Award Final Works Complete Martial Arts." Intersection The 13th Chinese Art Festival hosted by Hebei started tonight, and public opinion began to ferment.

On August 25, China News Network issued the "10 works in Beijing in the 19th" Star Award "finals in the first nationwide." Hebei Radio and Television Station Baidu APP official account published "Thirteen Arts Watch Hebei | Cultural Feast curtain opened 10 theater in Hebei 10 theaters". Tianjin North Network posted a "Thirteen Art Festival watching Tianjin | performances of more than 50 shows, thousands of audiences, and polishing the good story on the road of poverty alleviation with the people's voices!" ", Public opinion has risen slightly, and the amount of information spreads on that day exceeds 500.

On August 27th, CCTV's "Chaoshi World" reported the start of the 19th China Art Festival, the 19th China Art Festival Dance Finals. On August 29th, the "China Culture News" published the "The 19th Star Award Plaza Dance Finals with the Dance Friends". "Scope", public opinion climbed slightly again. On August 31, Xinhua News Agency issued the "56 dramas, song art programs to compete for the Star Award", Xinhua News Agency, "People's Daily", "Guangming Daily", China News Network and many other media published "The 19th Star Award Drama, Quyi "The finals were launched in Tianjin, and public opinion once again entered a small high point, and the amount of information spread nearly 800 articles that day.

On September 2nd, Yangguang.com issued the "The 19th Star Awards Award will be held during the 13th China Art Festival", and Hebei Great Wall Network will publish the "Thirteen Arts" Highlights | "Star Award" finals Award for many works in Hebei Province "all the awards", the voice of Weibo account literary tourism:#文#[Don't miss it! One -click receiving# 19th Star Award# News], which caused many news media to repost, repost, comment, and comment on netizens. Public opinion quickly entered the commanding heights.

On September 8th, the Voice of Cultural Tourism released the "Announcement on the List of the Nineteenth Star Awards". On September 9th, Xinhuanet issued "Digging the Story of the People around the people" "Fan", Global Network issued "The Nineteenth Star Awards Winning List of the Three Elected Beijing", the Cultural Tourism China APP post "Arts Health Order: For the Standard: For the Out Times are songwriting, expressing the people of the people -the 19th China Art Festival, the 19th Star Awards Award Evaluation Award ", public opinion fluctuates slightly, and the amount of information spreads on the same day exceeds 400.

On September 14, the "People's Daily" published the "The 19th Star Award of the Star Award for the first time to include square dance and mass chorus into the scope of the award to present the vitality of the mass culture. "", The voice of cultural tourism posted "Please look forward to it! The closing ceremony of the 13th China Art Festival will be held on the evening of September 15th, which has caused many news media to repost. Public opinion has risen again. On the day, the amount of information spread exceeded 450.

▲ Emotional analysis of public opinion

Analysis of the emotional clustering of 10755 public opinion, positive information accounts for 99.3%, and the proportion of neutral information is 0.7%. The situation of public opinion is generally positive.

▲ Public opinion spreading word cloud

Analysis of hot word dissemination of related public opinion dissemination, star prize (12329 times), works (8622 times), finals (7583 times), mass (7236 times), 19th (4965 times) ranked among the top five.

▲ Public opinion information area distribution

From the perspective of the geographical distribution map of public opinion information, the nationwide has maintained a high degree of attention to the "Thirteen Art Festival". Beijing, Hebei, Guangdong, Tianjin, and Hubei are in the top five in the country.

▲ Public opinion information communication channel statistics

(3) Public opinion communication platform

Clients are the main channels for public opinion spread, with a total proportion of 47.68%. In addition to clients, Weibo, websites and WeChat are the most active areas of news media, accounting for 45.54%of the proportion of news websites. ▲ Media -level communication distribution map

Central media is the main channel for public opinion spread, with 1864 information. In addition to central media, the top three are provincial media and prefecture -city media. The amount of information spreads 1795 and 718, respectively.

▲ Distribution of media active authors

The Cultural Tourism China APP is the first channel for public opinion, with 713 communication information. In addition, the Voice of Cultural Tourism, Hebei News Network, Hebei Radio and Television Station, Culture and Tourism, and Beijing Cultural Museum entered the top four, and the amount of information was 208, 154, 145, and 143.

2. Media report

The 19th Star Award Finals have attracted much attention. Central media such as "China Culture News" and "China News Network", "Beijing Daily", "Hubei Daily", "Shaanxi Daily" and many other media have focused on the "Star Awards "And concentrated reports.

(1) Central media follow the Star Award stage "closely fastening the pulse of the times" and "blooming mass literary charm"

The first is that the stars' finalists are "carefully polished" and "the era of praise". While showing the characteristics of different regions, they also promoted the spirit of struggle, showed the characteristics of the times, and triggered strong resonance of the masses.

"China Culture News" published "Expressing the Times Huan Songs for the People -the 19th Star Award Final Works Complete Martial Arts" stated that the work of the finalists from the Star Award Finals comes from different regions of the country. The common perspective reflects the distinctive times. The creators come from the grassroots level, deepen life, take root in the people, capture beautiful and feel, and truly express their love of people's love for the party and the country, as well as the new way to achieve the second century -old goal.

The second is the star award work that highlights the "culture for the people and the people to benefit the people", shows the height and aesthetic character of the masses of literary and artistic creation, and shows the accumulation of the popularization of the art of the whole people.

《中国文化报》发文《第十三届中国艺术节｜群星奖作品展示了全民艺术普及的厚积薄发》表示，在移动互联网时代，人民群众的艺术创造、文化活力在线上线下得到充分释放，成为当前Cultural phenomenon worthy of attention and research. The work of the Star Awards finalists shows the new achievements of the creation of mass literary and artistic creation and a new height of the popularity of the national art.

Third, the star awards include square dance and mass chorus into the scope of the awards to conform to the new trend and characteristics of mass cultural activities.

CCTV's "Chaoswen World" focuses on the start of the 19th China Art Festival, the 19th Star Award Plaza Dance Finals. The report said that 14 teams from the country took turns in turns. The modern square dance has also greatly improved the ornamental.

"People's Daily" published the "The 19th Star Award for the first time to include square dance and mass chorus into the scope of the awards to present the vitality of mass culture", listed the characteristics of the square dance "Dancing" and "Lane Hunter", and praised the popular culture of the masses. Vitality, vigorous and brilliant.

Fourth, the Star Awards lead the mass cultural activities.

"Guangming Daily" published the "The 13th China Art Festival Beijing Mass Culture Series Activities" stated that the series of activities will be selected for the nineteenth star award Beijing's shortlisted works and the outstanding works of the Capital Citizens series in 2021. Tour. During the 13th China Art Festival, Beijing, districts, streets, and social villages linkages four levels to organize a total of 2833 citizens' cultural activities.

(2) All local media reports the excellent works of the local star award finals

First, the Beijing media praised the theme of the shortlisted works, the category, the production, and the high quality, which reflects the highest level of the cultural creation in Beijing in recent years.

Second, Tianjin Media highly evaluates the final works into the "Tianjin Elements", which shows Tianjin's tolerant urban personality, deep music cultural heritage and rich mass cultural life.

Third, Hebei Media praised the shortlisted works with a strong vulgar custom, showing the ups and downs of the "Yan Zhao's children", making traditional culture bloom new glorious and show new charm in the new era.

Fourth, media in Shanghai, Hubei, Yunnan and other places focus on the new situation and new style of the masses' literary and artistic creations. The tone conveys the voice of the times and shows the beauty of life with the beauty of art.

Fifth, the list of star prizes awarded the list of publicity discussions, and various media reported "on the list" in many places.

Third, public opinion comments

The Star Award is the only national government award in the field of literature and art in my country. It was established in 1991 and is an important part of the Chinese Art Festival. The reward targets of the Star Awards are non -professional grassroots. The performance form does not have a threshold, suitable for grass -roots performances. The work creation is unlimited theme, with a strong "era", "fireworks" and "human affection". The finals of the Star Awards will be held in August to September.

Judging from the media reports, the current star award has attracted much attention. According to central media such as the Culture News, many local media such as "Beijing Daily", "Tianjin Daily", "Hubei Daily" and "Shaanxi Daily" have reported centralized reports. Among them, the authoritative media in the cultural and tourism fields such as China Cultural Daily and Cultural Tourism China APP, through the form of graphic, text, video, H5, poster, etc., to publicize and display the wonderful content of the star prize finals, excellent works, latest information and other exciting content such as the Finals, excellent works, and the latest information. , Effectively expand the coverage and influence of this star award. Judging from the public opinion attitude of netizens, related positive remarks such as "enjoying the achievements of the masses" and "art from the folk higher than the people" have continued to surge on the field of public opinion. , Vigorous and brilliant.

The highlights of this star award, the participating works have been polished layer by layer, and the characters are creating vivid and powerful. They are generally close to life and close to the masses. They not only focus on rural revitalization and green development, but also show the spirit of resistance and the spirit of the party to build the party. Not only reflect the style of the times, but also the folk customs and cultural characteristics of various places. The star award of the national and cultural elites fully demonstrated the prosperity of the people's literary and artistic creation, and the flowers of the masses in the new era and under the new style.

(Photo of the Chinese Cultural Media Group Research Institute)

Popular artistic creation prosperous development

The new era is more upper floor

Zhang Ying Wang Bin

Recently, the list of the 19th Star Awards was announced. Music, dance, drama, music, square dance, and mass chorus in 6 categories won a total of 30 works. These works are concentrated on the fruitful results of the masses' literary and artistic creation, and given to the upcoming party's twenty gifts.

The mass and art creation of the masses reflects the vitality of the masses' innovation and creativity, and is an important part of the prosperity and development of socialist literature and art. In recent years, local governments have issued policies, giving funding support, focusing on creating brands and breeding talents, and continuously stimulating the vitality of the masses of literary and artistic creation, which has greatly improved its quantity and quality.

Policies and fund investment support creation prosperity

From the "Fourteenth Five -Year Public Cultural Service System Construction Plan" and "Opinions on Promoting the High -quality Development of Public Culture Services" and other heavy national policies, to a series of related documents introduced in the local area, policy support is the foundation Essence

In recent years, Beijing has successively introduced the "Beijing Excellent Mass Cultural Project Support Measures (Trial)", "Administrative Measures for the Review of the Beijing Art Fund", "Opinions on Accelerating the Construction of the Public Cultural Service System Demonstration Zone", "Regarding the prosperity of the prosperity of the new era "Cultural Opinions", "Beijing Public Cultural Service System Demonstration Zone Construction Medium- and Long -term Plan (2019-2035)", "Beijing Public Cultural Service Guarantee Regulations (Draft)" and other policy documents, from institutional design, government duties, organizational implementation In terms of brand cultivation, talent training, social participation, etc., we will strongly guarantee the development of mass literary and artistic creation and cultural activities.

Shanghai established a leading group of major literary and artistic creation to include one of the six sections of the masses' literary and artistic creation, and strive to strengthen its organizational guidance and planning. Prosperity and development of mass literature.

Hubei establishes a long -term mechanism for prosperous mass literary and artistic creation, implemented the support mechanism of mass literary and artistic creation, and successively introduced the "Opinions on the Prosperity of Hubei Mass Culture" and "Hubei Province's Thirteenth Five -Year Plan", "Hubei Province's Prosperous Mass Literature and Art", "Hubei Province" Policies such as the "implementation plan of the Double Hundred Project" focus on implementing creative assistance mechanisms from three aspects: fund support, counseling training, and resource integration.

Shandong High Standard Planning Mass Literature and Art Creative Path, adhere to the three -dimensional promotion of "dot and line", establish creative performance task target assessment mechanisms at the province level, establish an outstanding mass and artistic works creative subsidy mechanism and award commendation mechanism, promote literary and artistic creation work Sustainable development meets the new pursuit and expectations of the people of the people for a better life.

Fund support also provides important support for the prosperity and development of the masses' literary and artistic creation.

Cultural and tourism and finance departments at all levels in Beijing incorporate the funds required to carry out mass cultural activities and mass literary and artistic creation into the financial guarantee. Provide equal funds. At the same time, through the method of cultural and art funds, it supports the creation of cultural and artistic creation and organizing mass cultural activities. From 2017 to 2022, the city's cumulative investment was 230 million yuan for mass literary creation; a total of 1.2 billion yuan was invested to carry out and ensure cultural activities for mass.

In 2017, Shanghai established a special funds for the "Mass Literature and Art Creation Incubation Mechanism". In the past six years, it has raised more than 1,860,000 yuan in funds to support funds for outstanding groups of literature, star awards, other outstanding works, young talents, creative bases, etc. This year, Shanghai refreshed the results, and 10 works and teams have received special funding support for different degrees of special funds before they were shortlisted for the 19th Star Award.

Give full play to the role of the star prize

In August 2022, the "Fourteenth Five -Year Plan" cultural development plan issued by the China Affairs Office and the State Council required the role of the masses such as the Star Awards and other mass literary and artistic awards to promote the creation of the masses. Adhering to the purpose of the people's supremacy, the localities take the opportunity to polish the star awards, give full play to the leading role of outstanding people's literary and artistic works, focus on the training of backbone talents, and forge the masses of literary and artistic products. From 2020 to 2022, there are 855 new masses of literary and artistic works from all over Shandong. They are led by the Star Awards. Every 3 years is a cycle, selection and selection of mass literary and artistic products in layers. Entering the grass -roots tour, the masses' small drama "large ring" and other activities, have achieved mechanisms, measures, and effective.

Hubei has trained a group of literary creation teams through regular training, planning creative tasks, putting forward creative requirements, and broadening and training channels. "Formation" service. At the same time, a special creation planning meeting was held, planned to do a good job in the programming of the program, selected and followed the province's scope to track and polish 20 provincial key support projects, and actively launched works with foundation, potential and competitive.

Shanghai takes the selection of stars as a work engine. It takes the training of young talents as the future hope, supports creative bases with dots, and guides the experts of outstanding works as professional leadership. The category of the Star Awards completes the incubation of talents and works in the creation process.

A total of 7 works in Sichuan were shortlisted for the finals of the Star Awards. Among them, 3 works in Sichuan Pakistan were shortlisted. In recent years, Lieutenant Pakistan has incorporated literary creation into the scope of assessment of the county and district party committees and governments, incorporated into the scope of support and rewards, and implemented the "six one" boutique project of literary and artistic creation. The idea of ​​approval and enhance a batch of "adheres to the" one game of the city ", explores the creative mechanism of" concentrated power to do major events ", strengthen the city -level coordination and coordination, and mixes the capable forces from the city to concentrate, gather literary and artistic talents , Form the atmosphere of literary and artistic creation that can be combined independently and cooperate with each other.

Brand activity broaden the stage of the masses of literary and artistic display

The "Fourteenth Five -Year Plan" Cultural Development Plan clearly states that it is necessary to strengthen the construction of mass cultural activity brands. In recent years, various localities have taken brand activities and festivals as the starting point, carrying out mass literary and artistic creation and popular artistic arts, and setting up a stage to build a platform to stimulate the enthusiasm of the masses.

Guangdong carefully created the Guangdong Provincial Mass Art Flower Association, the selection of the Guangdong Provincial Mass Literary and Art Works, the "Hundred Songs of Songs" singing event, "Drinking the same river" worker singing contest, folk song and folk music contest, Cantonese -operated private bureau, square dance show show, square dance show show, square dance exhibition, Village villages and other groups of cultural event brands have realized events and activities of the year, and provided a broad display stage for the province's group literary workers and mass literary enthusiasts.

From 2016 to the present, Shaanxi has held the 17th Star Award, the 8th and 9th Shaanxi Provincial Art Festival, the 18th Star Award and the 19th Star Award, which not only set off the masses throughout the province The small climax of literary and artistic works has allowed the masses to participate widely in creation and performance work, and expand the brand influence of the Star Awards.

Shanghai's brand festivals play a role in displaying, exchanging, demonstration and promotion of the creation of various groups. In particular, the Shanghai Citizen Cultural Festival has become a platform for comprehensively displaying the achievements of the cultural construction of Shanghai and the cultural style of citizens, helping many new works of art categories to emerge. The works and teams of the Star Award Square Dance Finals this year stood out from the 2020 Citizen Dance Creation Competition.

Xinjiang has further promoted the "Cultural Runjiang" project, established a cultural co -governance sharing pattern promoted by the party committee, the government, and the participation of the masses. Create the "four -cultural city" (cultural supermarket, cultural market, cultural morning market, cultural night market, cultural night market) dominated by public cultural service standardization and inclusive system, enrich the cultural life of the masses, and enhance national unity.

In addition, through the farmers' culture and art festival, peasant song club, "village evening" brand activities, cultivate rural cultural capabilities, and deeply go the tentacles of the masses to the "last mile" of the grassroots level, so that the masses of literary and artistic creation will have a more solid mass. Base.

"China Culture News" on September 23, 2022

5th edition -36 version published on the 13th China Art Festival special issue

Among them, A02 published

"Art of Yizhong: Singing for the Times, Expressing the People",

"New Era of Popular Creation and Promotion of Mass Literature and Art Creation"

↓ ↓ ↓ ↓ ↓ according to

Editor -in -chief: Chen Xiaoyue

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