The performance of art paintings is bright: "Ling Cage" in the first quarter of "Ling Cage" exceeded 550 million times, and there have been millions of people chasing the "Three Body" animation dramas

Artist Kai Tian An animation representative work "Ling Cage".

The Yangtze River Daily Da Wuhan Client September 24th. The original fantasy theme animation "Ling Cage" in the first quarter of the playback volume exceeded 550 million times, and won "Golden Dragon", "Golden Monkey", "Top Ten Animation of Weibo", "Hubei Province, Hubei Province Dozens of awards from industry, media, and government departments;

In February this year, hundreds of millions of financing were completed, and the latest valuation of nearly 2.5 billion yuan. Previously, several rounds of investment including station B, Tencent, Sanqi Interactive Entertainment, Tiantu Capital, etc.

There are millions of people chasing the "Three Body" animation dramas in the production;

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This set of data from Wuhan Art Painting Kai Tian Culture Communication Co., Ltd. (referred to as "Art Painting Kai Tian"). This "hidden" enterprise in Wuhan Donghu New Technology Development Zone was established in 2015. It is an original animation as an original animation. The entry point for the pan -entertainment company of the IP industry chain incubation and operation. The business scope includes boutique 3D animation IP development, production, IP full network promotion operation authorization and game development and production.

On September 23, a reporter from the Yangtze River Daily -Changjiang.com entered the art painting and opened the headquarters of Wuhan.

Adhere to the original boutique production strategy

The volume of "Ling Cage" exceeds 550 million times

Art painting opens the verse of Catholic business.

Nowadays, the popularity of domestic animation is getting higher and higher, which not only stems from the support of the audience of the Z -generation, but also because of the domestic animation production standards greatly improved. As one of the Wuhan local 3D animation production companies, Yiyi Kai Tian has been well received in the animation circle. According to Zhang Yi, the director of the art painting Kaitian brand, the company has adhered to the original boutique production strategy since its establishment. It has grown into one of the leading companies in the field of domestic animation online dramas.

At present, the "Ling Cage", which is original by art painting Kaitian, was broadcast on station B. The first season has ended. As of now, the number of playback volume has exceeded 550 million times, and the number of chasing people is close to 8.7 million. Zhang Yi said that since its launch, "Ling Cage" has not only set a historical record for the average amount of playback, barrage, comments, coins and other data, which is well received by the market. At the same time, it has also won the "Golden Dragon". Dozens of awards from the industry, media, and government departments such as "Golden Monkey", "Top Ten Animation of Weibo" and "Hubei Radio and Television Literature and Art Award".

Artist Kai Tian An animation representative work "Ling Cage".

"" Ling Cage "high -level production plus an average episode of 30 minutes, setting a new domestic animation form called" animated drama ". It is worth looking forward to. The quality of the film has become the producer of the animated drama "Three Body" and the co -producer. The original author and the famous science fiction novelist Liu Cixin also expressed his high trust and eager expectations for the animated drama "Three Body". "Related persons express.

Artist Kai Tian An animation works "Three Body".

It can be seen on the animation page of the "Three Body" animation pages in station B that the number of "Three Body" has been chased by millions of people under the circumstances.

Speaking of its enthusiastic attention from the market, Wu Linfan, vice president of art painting, responded: "The original intention of art paintings has never changed -always insist on creating high -quality original anime works."

Create a new model of animated drama brand advertising cooperation

Formulate a breakthrough strategy for different people

Audi X "Lingcong" commercial cooperation project.

Although the domestic animation market has recovered, there are still some remarks in the industry, "Although the domestic animation boom has been launched in recent years, the market welcome has increased, but compared with the multi -dimensional operation of international anime IP, most of the national roaming IPs are followed up and followed up. Long -term operational capacity is insufficient. " In this regard, art painting Kaitian moves closer to the world by actively creating an IP ecological operation circle and exploring multi -dimensional IP retaining.

Wu Linfan said that the first season of "Ling Cage", as the first domestic investment of nearly 100 million yuan in China and recovered investment in the broadcast period, created a new model of brand advertising cooperation in animation dramas, and has successively with Audi , L'Oreal, ASUS and many other international first -tier brands have reached customized business cooperation.

At the same time, "Lingcong" has reached authorized cooperation with dozens of first -line brands in China, with a total sales exceeding hundreds of millions of yuan. In addition, Yigi Kaitian also led a lead to create the first domestic animation company theme restaurant "Coo" and the first IP -themed car dealer "Magic Carry" to take the initiative to explore the new model of IP commercialization formats.

It is reported that benefiting from the guidance and support of government policies on the industry, the business development of art paintings is steadily progress this year, and the main business and asset size have increased compared with the same period last year. And won the honor such as "Top Ten Leading Enterprises in Wuhan Cultural and Creative Industry".

According to reports, in terms of operating strategies, art paintings have formulated strategic deployment of channels for different people.

For example, in the C -end market, based on the Z -era young audience and pan -second -dimensional users, the field of high -quality animation long dramas with scarce markets is accurate; A explosive IP, which triggers the audience's awareness and reputation of the art painting behind the IP.

At the B -end, art paintings pay attention to the in -depth operation of the entire industry chain of IP, creating and strengthening the unique market position of explosive IP. By reaching customized commercial cooperation with more than ten first -tier brands at home and abroad Continuous monetization ability.

In addition, art paintings actively responded to the support of the relevant departments on the animation industry, and returned to continuously output boutique IP and explosive IP. "While improving its own brand influence, it attracts the collection of outstanding talents from all over the country. From the leader in Central China, it gradually becomes an excellent pan -entertainment company with competitiveness in the country and the world. expand

More than 200 people have added more than 200 employees in 8 months

Art painting opens the front desk of Wuhan headquarters.

The level of the creator determines the level of the work. In recent years, the new business and new projects of art paintings have continued to carry out. Hu Jing, director of human resources of the company, said that high -level talent introduction is also an important issue that art paintings need to face. "Due to the ecological layout of accelerating the entire industry chain, we have continued to expand recruitment since this year. In the past 8 months, the number of employees has increased more than 200 people, an increase of 40%. Many of the newly recruited employees this year, many well -known enterprises in first -tier cities His experience experience, finally chose to come to Wuhan, stay in Wuhan, and take root in Wuhan. "

In addition to the introduction of high -end talents, art paintings have also launched anime talent training and talent reserve plans- "Qingyi Project". According to the relevant persons of art painting Kai Tian, ​​the plan is for college students and anime enthusiasts, and the potential students who have potential to participate. "The training plan gathers three breakthrough points of 'screening, training, and integration', and actively explores the employment training innovation scheme of fresh graduates of relevant majors."

The reporter from the Yangtze River Daily -Changjiang.com learned that the first phase of the "Qingyi Engineering" is close to the end and is planning to recruit students in the second phase. The specific implementation plan will continue the "employer's art painting as the lead, use the" training camp 'as a school model ", and cooperate with Wuhan universities to carry out school -enterprise cooperation, select outstanding fresh graduates, and use the high -intensity elimination system training and project through the high -intensity elimination of the enterprise. Comprehensive training such as actual combat, quality training, etc., eventually continuously transported qualified talents for enterprises and industries.

Hu Jing said: "As a company with content creation as the core of business, we attach great importance to talents. Talents also play a vital role in projects, and the difficulty of the project determines that the requirements for talents are relatively high, of which the most. The core is that the business capabilities in the production and creative fields are relatively strong, and it is best to have a mature platform and enterprise exercise experience. At the same time, the introduction of outstanding talents, we also provide treatment without losing first -tier cities. Although the company The recruitment threshold is not low, but the difficulty of introducing talents and retaining talents in recent years is getting smaller and smaller. Whether it is our excellent work, the competitiveness of the hero city in Wuhan, and the good entrepreneurial atmosphere of the East Lake High -tech Zone, all of them are all for talents. It is very attractive. "

At present, there are more than 500 employees in art paintings, and branches are set up in Guangzhou and Shanghai. The company's creative team has more than 10 years of creative experience. The average experience of the team is more than 5 years. It has gathered nearly a hundred top digital media artists in China, with full operation capabilities including creation, production, distribution, and authorization cooperation. (Changjiang Daily reporter Wang Gang, a trainee reporter Wang Yunqi correspondent Tang Xiongjing)

[Edit: Deng La Xiu]

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