Let "Harvest" feel a new attitude

On the occasion of the fifth Chinese farmer's harvest festival, the Agricultural and Rural Program Center of the Central Radio and Television General Taiwan launched the "2022 Network Failure". The new tricks also allowed more young people to understand the current peasants, new agriculture and new rural areas.

Under the host of the host, the "one -rice story" officially started.

6 mm. If there is no numeric ruler on the screen, no one can guess it is a real rice. But the surprise was far more than that. A bouquet of light shot from the projector. The colorful changes made the 6mm world more charming.

Under the technology blessing of macro projection, Mi 10,000 years ago met with the audience in this sense of technology. From the future, singer Huang Ling walked into this rice, and a piece of numbers had become a thousand miles and weft. She also transformed into a farmer from the museum tourists.

"A grain of rice, very small but passing through thousands of years. A beam of light, it is the light of rice." The drama chant then rapped, under the song of the song, the distance between tradition and modernity is close again. A few points. The light and shadow changed rapidly, from the barren soil to the buds, and walked through the brown jade and the autumn light.

The story of a grain of rice has both cool projection art and simple new peasants.

In order to make the program more younger, the show full of playful subtitles, short and fast narrative rhythm, and refreshing audiovisual presentation, all in line with the current online users' viewing preferences. Land. The image of the new peasant shaped by this "Internet" is the character that really exists in the lives of the majority of netizens at the party at the party, and inspires and inspires the screen at the party's life. Volkswagen outside.

Ten hosts from different places go to their hometown to express everything about the "harvest" in the most natural way in the most natural way.

Using the expression of micro -variety shows to explain the harvest of their hometown food and interesting dialect, it also promoted the host to release full creativity, put down the microphone with a more life -like face, and interpreted the "harvest" in different places into a unique place.

The show has a special way to cause nostalgia, and there are a new appearance of farmers' images -maybe this is the divergence of the network feeling, that is, to move people's hearts with strong resonance content and topics, and discuss the process of constantly breaking through the peasants. At present, the pursuit of diversified career life of young people and showing the diverse value concepts behind it.

The program organically absorbed the characteristics of the current Internet communication. With the news of the new farmers, the 10 groups of hosts were looking for the production of hometown flavors and drama interpretations, which were involved in the emotions of users. This breaks the form of the previous host's report that interspersed with stage performances. It has both content innovation, but also gives the party a new rhythm. Each group of programs seems to be fresh, allowing the audience to have a steady stream of surprise.

Why is a "network rich late"? Because in the age of attention, we must grab time with young people.

At present, the scale of netizens in my country is growing, and the existing administrative villages have achieved "village -through broadband". The Internet penetration rate of the Internet in rural areas has increased, and netizens' desire for differentiated evenings is also increasing.

"No matter how good the seeds are, they ca n’t make rich fruits without sowing. Those who work hard are the most trustworthy to have their own sweat." In this case, at first glance, it looks like a soul chicken soup. If you talk about it, there must be no communication effect.

So how should "interesting" and "meaningful" be taken into account? When the "three green onions" reported to the local agricultural and sideline products and the villagers' employment were sold through live broadcasts, they opened the runaway mode on the countryside. Version of blood anime. Behind the ultimate contrast fun, the netizens have the opportunity to reflect on the simple "chicken soup" they said in their mouths.

It can be seen that the show was launched in the critical period when rural youth or new farmers expressed their desires. It is a key step in achieving a youthful discourse system and media form.

On the large green terraced field, when the Taishan Band and the local children performed "Singing in the Field" and the rock version of "The Tia Tour", the group of cattle and sheep were picked up by the children, and they frequently appeared to sell cute. The local atmosphere is incorporated into the rock, and the two -phase collision is a spark with a sense of net feel.

Judging from the broadcast of the show, the experimental nature of this party has also become an important attempt to innovate the content innovation, model breakthrough, and topic extension of the main station online party.

When farmers are no longer the object of presentation, they become absolute protagonists, and their charm is also extended from the TV screen to the new media platform. When the sense of the network landing is no longer "talked about soldiers on paper", but has become a bridge for young people to enter farmers, rural and agriculture, and the "2022 Network Failure" that has innovative discourse spread has different pioneering significance.

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